Chapter 28 The game is not online yet!
The next morning,
The marketing department is bustling with activity.
Everyone was busy working on editing, special effects, dubbing, and color grading, and every detail was polished over and over again.
Lu Ming stared at the finished film on the screen, and after confirming that everything was correct, he finalized the final version.
"That's it, just put it in!"
He slammed the table, his voice filled with excitement:
"Xiaomei, I'll leave it to you from now on. Roll out all platforms!"
Han Meimei nodded: "Got it! I've already topped up the account in advance, and I'm going to start investing now!"
Han Meimei was very excited. She had received Lu Ming's latest instructions.
The two million advertising budget must be spent in ten days! !
soon,
Zhang Hui’s advertisements began to appear on short video platforms!
"Practicing all night for three thousand years, and then going out to see everyone ascending?"
"'Krypton Life Cultivation' - Three Thousand Great Daos, Quick Success with the Right Way!"
"Three thousand years of practice is not as good as a single moment of enlightenment."
"'Krypton Life Cultivation' - There is a way to this, a quick battle and a quick decision!"
On this day, countless netizens suddenly discovered that they seemed to see this advertisement wherever they went!
When netizens clicked on the ad, they were all confused.
In Qiandu Xiuxian Game Bar,
"I was watching videos this morning and saw this ad three times in a row. The actor Zhang Hui's expression was so perfect. It made me laugh to death!"
"What's wrong with the movie star? Why would he accept this kind of advertisement? Is he really out of money?"
"Hilarious! This ad copy reeks of an old web game, but the result is even more addictive than the web game!"
"The movie star is losing his reputation in his later years. He's selling himself out for a little money?"
"This game is obviously a money-grabbing scam. What do you think, Zhang Hui?"
"Zhang Hui is really short of money. Isn't it enough to take on a bad game advertisement when the bad movie is not enough?"
"What kind of gaming company is this? It's so rich?"
On Weibo, the reaction was even more intense.
"This game isn't open for pre-order yet. Do you have access to the beta test?"
"I don't know. I just checked. This is developed by Jingyue Games. It seems that it hasn't been launched yet!"
"I haven't even logged in to kill anyone yet. I think this game must cost a lot of money!"
Zhang Hui's fans couldn't sit still anymore.
Someone on the platform posted a long post: "Brother Hui, you're an award-winning actor, why did you take this ad? You're embarrassing your fans!"
The result instantly attracted ridicule from passers-by.
"The fans are still trying to clean it up? You tolerated him taking on bad movies, but now he's taking on a web game, he deserves the criticism!"
Fans and haters were fighting each other, and the topic became increasingly popular.
One day later,
In the Jingyue office, Lu Ming sat on a chair, scrolling through his phone and watching the scolding on the platform and forums.
Smiling from ear to ear.
He opened the system panel.
【Moral debt value: 14689】,
It has risen by several thousand points in less than a day!
This advertising fee is really worth it.
In just one day, the number of visits to the game reservation interface exceeded 100,000!
But here’s the thing…
The game isn't even online yet!
"Why can't we play yet?"
"Is the planner an idiot? They're promoting the ads so aggressively, but where's the game?"
"There's too little information about this game. It's a Xianxia role-playing online game? I don't know anything else!"
"Please open the reservations soon, I can't wait!"
"There aren't any samples for the internal test?"
"You should at least put up a promotional video!"
Netizens rushed into the official website frantically, but only saw one sentence:
["Krypton Life Cultivation" is coming soon, and reservations are now open! ]
[Book now (119,673 people have booked)]
Below is a brief introduction to the game.
Of course, the turn-based system and recharge methods are not reflected.
The first wave of traffic brought by the advertisements was enough to explode.
But what can really retain people is hunger marketing!
The old routine is still more useful!
Whether the game is fun or not, you can only know it after playing it.
However, before playing the game, everyone must be anxious and cursing the game development company!
Among these 100,000 pre-registered players,
Some of them like to play immortal cultivation games.
Some just come to join in the fun,
Some of them came here because the game was still working before Whale Leap.
Looking at my moral debt value that continues to rise,
Lu Ming was really happy. The hunger marketing tactic was so effective!
If you delay for just one day, the amount of scolding you will receive will double!
Lu Ming had already planned to delay it for a few more days.
But on the development team side, Zhao Qiliang has completely developed a version that can be used for internal testing.
Zhao Qiliang optimized the game again.
Last time, Lu Ming only experienced one role.
In this beta version, he directly opened up five characters!
Everyone designed a different plot line.
However, Lu Ming no longer had time to experience it.
With previous experience,
Lu Ming is full of confidence in the current version of the game!
Moreover, players are now very enthusiastic.
If we delay any further, it will have a negative impact on the company's future.
But Lu Ming still managed to keep his composure.
Scratching my head,
He glanced at Zhao Qiliang and Chen Hao who were waiting beside him.
Chen Hao has been waiting for a long time. The Deep Blue platform has successfully launched "氪命修仙" and has run it aside.
Very smooth and hassle-free!
Chen Hao can't wait to let everyone see his platform!
Seeing the anxious looks in their eyes, Lu Ming stood up and said to him,
"Qiliang, when the number of reservations reaches 200,000, immediately release the news of the internal test qualifications!"
"Okay, Mr. Lu!"
Zhao Qiliang made arrangements immediately!
Two days later, the total number of game reservations exceeded 200,000.
At three o'clock in the afternoon, the game interface suddenly released an announcement.
【Fellow Daoists, thank you for your long wait! 】
"Due to insufficient spiritual energy from heaven and earth, the public beta of '氪命修仙' is not yet open, but we will draw 10,000 lucky players to get the opportunity to cultivate immortality in advance!"
Internal testing method 1: After the reservations reach 200,000, some users will be randomly selected to obtain testing qualifications!
Internal testing method 2: Players who have previously participated in the "Runaway Simulator" questionnaire survey can receive it directly!
After the announcement,
The players in the forum were excited again!
"What the hell?! Only those who completed the 'Runaway Simulator' questionnaire can directly qualify for the internal testing???"
"Go check if you've filled it out!"
"This Whale Leap tactic is too ruthless! This wave is a bonus for veteran players!"
"I cried. I actually didn't fill out the questionnaire because it was too troublesome!"
At the same time, old players are returning!
"Brothers, I've filled out the questionnaire and have already obtained the qualification for the internal test, hahahaha!"
"I have a beta test account, who wants to buy it at a high price?"
"Hurry up and check your mailbox! The official has already sent out a notification for the closed beta test!"
"Fuck! What kind of game is this? There are only 10,000 beta test qualifications. How shameless!"
"I don't want to play anymore, whoever wants to play can play!"
“…”
After Whale Leap's operation,
Most of the players have been persuaded to quit.
The threshold for playing this game is too high.
But Lu Ming didn't care at all.
As long as you retain your opinion of Whale Leap, you are a player!
However, there are still a small number of players who have discovered new channels from here.
The news of "氪命修仙内检测资格" (Krypton Life Cultivation Internal Test Qualification) has appeared in Tieba, forums, group chats, and second-hand trading platforms!
"I'm offering a beta test account at a low price. Who wants it?"
"Brothers, we just got the qualification, 300 out of 1, first come first served!"
"Anyone interested? 800 for me, honest deal!"
"Damn, can you guys all have a more consistent price?"
"This is hilarious! I don't even know what the game is like, and I'm already speculating on my account?"
"This game hasn't officially launched yet, so let's try the closed beta test first!"
"They can't even qualify, and they're still paying exorbitant prices to buy accounts. Are they trying to exploit players like leeks?"
"Actor endorsement + starvation marketing + hype for beta test accounts...this company is truly shady!"
There was a lot of scolding in the group.
#Whale Leap Game Cuts Leeks#
This topic even became a hot topic!
In the office, Lu Ming stared at the background data.
At this moment, the moral debt value has exceeded [62879]!
Lu Ming smiled. The effect of this wave of players being "tricked" was simply perfect!
This trending search is so good!
There are still a few days left.
Wait for the beta version to be officially launched!
He is likely to achieve his first 4x return on investment this month!
"Sure enough, what breaks players' defenses the most isn't the money, but the fact that you're not qualified to play."
Continue read on readnovelmtl.com
