Chapter 784: A Gamble



Lord Li is a man who gets things done decisively.

He was obviously moved by Gu Jiu's words.

Who doesn’t want to achieve success in life?

He also wanted to see how Gu Jiu's so-called making money through war could be implemented, and whether it could be introduced into the court system.

So as soon as the three-day deadline arrived, he contacted Liu Zhao and agreed to cooperate.

He will go to the northwest and keep an eye on the Northwest Army.

He said to Liu Zhao, "Compared to the other princes, your greatest advantage is that you married a good wife. I now have a little more confidence in you. If it weren't for Gu Jiu, the victory in the battle for the throne would be hard to say. Anyway, I don't think you will win. In this dynasty, no eldest prince has ever had a good ending."

Liu Zhao chuckled twice, "Don't worry, my lord. I will break the curse that the eldest prince has no good end."

Lord Li laughed heartily. "I will keep an eye on you and see how you break this spell. I wish you good luck."

"Your Highness has always had good luck."

"I hope so!"

After the two of them had a "small talk", they began to plan how to persuade Emperor Wende to agree to establish the Northwest Grand Marshal's Office in the northwest.

The news about Beirong is a starting point.

However, it would require careful operation to convey Bei Rong's news to Emperor Wende in a reasonable manner without arousing suspicion.

In this way, news about the Northern Military Commission can be legally released to the public.

Gu Jiu doesn't need to worry about these things, Liu Zhao and Lord Li will take care of them.

When Liu Zhao left, he said, "My wife has a favor to ask of you, sir."

"What is it?"

"Please try to persuade Cai Zhongshan and Xu Chengye to accept the invitation from Wenqing Bookstore."

Lord Li was visibly taken aback. "What does Wenqing Bookstore want to do?"

Liu Zhao did not hide anything and said in a loud voice: "Skin the Imperial College!"

Lord Li chuckled, "Did they really start a fight?"

"Could this be true?" Liu Zhao snorted twice.

Lord Li was amused. "Then shouldn't I take the side of the Imperial College and write an article exposing Wenqing Bookstore?"

Liu Zhao said, "You are most welcome. However, I suggest that you maintain a neutral stance. Today, you can raid the Imperial College, tomorrow you can raid the Wenqing Bookstore, and the day after tomorrow you can raid the Shanhe Academy. This will only make the situation more lively."

Lord Li was completely confused.

"Madam Zhao doesn't mind being exposed for the Shanhe Academy and Wenqing Bookstore? What is she thinking?"

"My wife said that there's no perfect person in the world, and even less so, no perfect thing. Shanhe Academy and Wenqing Bookstore have offended many people, and sooner or later they'll be exposed. Rather than waiting until the problem becomes serious, it's better to thoroughly investigate it now before it explodes. We can correct any mistakes we've made, and improve on those we haven't. This is also a warning to the people at the academy and bookstore: don't take chances. Everything you do will leave a mark."

Upon hearing this, Lord Li sighed, "Madam Zhao has farsightedness and insight, far surpassing many men. Your Highness must be so fortunate to marry Madam Zhao."

Liu Zhao smiled proudly, "Your Highness has long said that I am a blessed man."

Lord Li laughed, showing great disgust.

"Since Madam Zhao doesn't mind me writing a few sour articles in the newspaper, I won't hesitate. Just wait, I will expose the Shanhe Academy right now."

Liu Zhao reminded: "Don't forget Cai Zhongshan and Xu Chengye."

Lord Li waved his hand and said, "Don't worry, I won't forget. If two autumn grasshoppers dare to jump around, I can crush them to death with just a finger."

Lord Li took on a lot of responsibilities.

Liu Zhao finally completed the task assigned by Gu Jiu and felt relieved.

At the Imperial College, as Gu Jiu said, everything is done slowly.

They said they would publish an article in the newspaper criticizing Wenqing Bookstore, but several days passed and the article still hadn't been published.

The servant Sanshun kept a close eye on the situation at the Imperial College and notified Huang Qubing as soon as there was any progress.

Huang Qubing said, "I've heard that people at the Imperial College are planning to criticize Wenqing Bookstore by name. They're divided over whose articles to accept. This argument will take at least seven or eight days, and then the typesetting and printing will take another three to five days. Just wait, the article won't be out for at least ten days or half a month."

Huang Qubing seemed confident and not anxious at all.

In fact, I was very panicked inside.

I really want to fight with the Imperial College.

Oh my god, this is a big deal, I’m a little panicked.

I hope it won’t be banned by the court.

If I can’t write about Huyang’s gossip, then I’ll write about the court ministers’ gossip.

Cai Zhongshan was an interesting figure. He didn't agree to write a gossip piece about the Imperial College, but he did agree to "Da Zhou Life Show" exposing his private life, such as the affairs between him and his daughter-in-law. Of course, he didn't provide the content, only allowing Huang Qubing to edit a gossip article based on local rumors.

The prerequisite is to give him money, a generous amount of money.

Huang Qubing was so shocked by Cai Zhongshan's bold move that his jaw dropped.

He whispered to Cai Zhongshan, "Is the story between you and your daughter-in-law true?"

Cai Zhongshan raised his eyelids and said, "Guess!"

Huang Qubing really wanted to hit someone.

"The child your daughter-in-law gave birth to, is it your seed or your son's seed?"

"Guess again!"

Huang Qubing was on the verge of a temper tantrum.

"You and your daughter-in-law's affairs have been published. Aren't you afraid of public criticism? Aren't you afraid of unrest in your family? Aren't you afraid that your daughter-in-law might get upset and something bad might happen to her?"

Cai Zhongshan chuckled, his expression clearly saying: Young people are still too young! Without experiencing major events, the things between men and women are nothing. Is it necessary to be so shocked?

He said, "This rumor has been going on for over a decade. Over the years, I've experienced so much criticism. I've been through it all. What's there to be afraid of? As for my family, they've long been indifferent to both praise and criticism."

have to!

You, an old man, have a high level of awareness and regard criticism as dirt. There's no comparison, absolutely no comparison.

Huang Qubing was completely defeated.

Cai Zhongshan is indeed a person who is capable of climbing over walls and stealing things. His ideological level is completely different from that of ordinary people.

Therefore, before Cai Zhongshan agreed to expose the Imperial College, "Da Zhou Life Show" was the first to publish the story of Cai Zhongshan climbing over the wall to have an affair.

Beforehand, the newspaper gave Cai Zhongshan a generous sum of money, euphemistically calling it: compensation for loss of reputation!

Huang Qubing sent out his most powerful men to collect the life stories of Cai Zhongshan, his daughter-in-law, and all the gossip about everyone in the Cai family.

He even went so far as to bribe the Cai family's servants to get inside information and learn in detail about the Cai family's views on the affair, especially their views on the child born to their daughter-in-law.

After collecting all the information, Huang Qubing hired a ghostwriter who was best at writing gossip about men and women to produce a revealing article of about 40,000 words.

From Cai Zhongshan himself, to his daughter-in-law, to the Cai family, the Cai family servants, the daughter-in-law's children, the Cai family neighbors, relatives... it was an all-round and thorough act of stripping off the skin and walls.

This article is definitely the most detailed interpretation of the term "wall-climbing" ever.

Huang Qubing specially set aside four pages to do a special issue to expose the truth.

He is also very confident and determined.

He placed an order of 50,000 copies directly with the printing workshop and also mobilized newsboys and storytellers to step up efforts to promote the lifestyle show.

The servant Samsoon was stunned.

"Isn't printing 50,000 copies at once too risky? Before, the most we've ever bought was 15,000."

Huang Qubing was full of confidence. "It's different. This time, I've made sufficient preparations. This expose will definitely boost the sales and reputation of 'Da Zhou Life Show' to a whole new level."

The servant, Sanshun, scratched his head. "Why not just print 100,000 copies? If we're going to gamble, let's go big."

Huang Qubing knocked the servant Sanshun on the head with his fan. "How much did you charge for advertising? Have you told the merchants that we're going to do something big this time? The advertising effect of this issue will be three times that of other issues. It's only natural that we charge a little more for advertising."

The servant, Sanshun, said hurriedly, "The Zhu family has been generous, renting half a page to advertise their jewelry and spice shop. They've also been generous with the advertising fee, and the down payment of six hundred taels has already been sent. Several other banks have also bought space and paid generously. Sir, six pages are not enough. To ensure that all the ads appear in this issue, we must increase the space."

"Then increase the page space."

"Increasing the space will increase the cost."

Huang Qubing looked at the servant Sanshun and said, "Don't you have money? Or haven't you received the advertising fees? Since you have money, what are you afraid of? If the costs increase, then so be it. From the beginning, I said that newspapers themselves don't make money. How can you expect to make money from a newspaper that costs two cents a copy? The real money comes from the newspaper's fame and influence. The more it sells, the greater its influence. Do you understand?"

The servant Sanshun nodded repeatedly, "I understand. There were a few other companies that wanted to advertise, but I asked them to cancel. Since you said you can increase the space, I will contact them and try to get more advertising fees."

"Go!"

The servant Samsoon left in a hurry.

Huang Qubing thought that once 50,000 copies of this issue were successfully sold, the newspaper should add more staff.

It would be best to recruit a few scholars to be responsible for writing articles.

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