Chapter 1159 Sales Champion

“Ahhhh!”

As soon as he entered the stadium, he was hit by deafening cheers and roars. Even though McDonald had no idea what was happening, his mood was lifted.

Before McDonald could get close, the young players rushed up and surrounded him, eager to share the joy.

"Mike, look."

What appeared before MacDonald was a copy of the Los Angeles Times.

Front page headlines!

A familiar face came into view.

In the center, there is a huge photo. It is Gawain’s smiling face bathed in the Miami sunshine, with bright eyes, full of confidence and a blooming smile.

It is very interesting that the Los Angeles Times did not choose the photo of Cowans holding the championship trophy, but chose the photo of Cowans standing in the middle of the court after the final and watching the grand occasion. Then, they enlarged it again and used this face as the front-page headline of today's newspaper.

A face.

A name.

At the same time, it also means a label, a brand, an effect, and an image, creating a heavy impact on the front page.

Even more impactful and convincing than the championship trophy.

Unprecedented!

You should know that the Los Angeles Times is one of the two newspapers with the largest circulation and the most authoritative social status in North America, and it is the only one on the West Coast.

This is a general newspaper, not a sports media, so the front page headlines are often occupied by more important and more serious social topics.

Of course, occasionally, the Los Angeles Times will choose important sports events to occupy the front page headlines, provided that they are important enough and sensational enough.

The definition of "sensation" is complex, but it can be simply understood as having enough weight and creating enough impact at the social and global levels.

Previously, when Glover won the US Open and the Australian Open, the Los Angeles Times did not give Glover such special treatment, but it happened today.

Why?

Is the Sunshine Double more important than the Grand Slam? It's not that simple.

The headline is the best signal.

"Witness history, the birth of the tennis knight——

Gao Wen's jersey sales have topped the North American rankings for three consecutive weeks."

Details: the title is "Tennis Knight" instead of the usual "Golden Boy". From this we can see that the nickname "Girl Knight" has been officially certified. From knight to face, Gawain's brand image is being built step by step, and it has been completed in just half a year.

Secondly, jersey sales? McDonald was stunned and exclaimed, "What?"

He could almost hear the sound of his jaw dislocating.

No wonder! No wonder everyone was so excited and agitated just now, because they witnessed the birth of history again.

I heard some chattering nearby, and I couldn't suppress my emotions.

"Yeah, right? Mike!"

"Can you believe it?"

"God, this is a fairy tale."

"Three weeks in a row, wow, what does that mean? Three weeks in a row wow!"

"Sure enough, Gawain is Gawain."

"Nike won without any effort. At the beginning, everyone laughed at Nike for making a losing deal."

"I think Adidas should have fainted by now."

"I was going to buy a Gavan jersey yesterday, but they said it was sold out. The clerk suggested I wait for the jerseys for the clay court season, but I didn't expect it to sell so well."

"Mike! Mike?"

However, McDonald did not respond. There was a roar above his eardrums, and the tremendous shock and joy exploded in his chest.

incredible!

Unbelievable!

Most importantly, witness history.

Again and again.

Moreover, this history has even surpassed the achievements on the field and has truly reached a new height.

There was a buzzing sound in my head, and I lost all ability to think.

Here, we need to pay attention to some background knowledge. The four major sports in North America are football, basketball, baseball and ice hockey.

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Among them, rugby is far ahead of the other three sports in terms of market share, game ratings and commercial value. Its profound influence can be felt in all aspects of social culture. It is basically equivalent to the status of football in Europe, which no one can shake.

Therefore, in North America alone, the top spot in jersey sales is firmly dominated by football.

Of course, due to the professionalism of rugby equipment and its lack of practicality in everyday life, the sales of basketball jerseys are just as impressive.

After all, basketball equipment has been linked to fashion and has gradually become a street fashion, which is an area that rugby equipment cannot enter.

When it comes to jersey sales, baseball, ice hockey, football, etc. must all take a back seat, not to mention tennis.

Of course, as an individual sport, tennis equipment is also closely related to fashion and is very popular in different fields. The same is true for golf, especially among the middle class, where its influence is even more far-reaching; but at the social level as a whole, tennis and golf are still slightly inferior.

However! Now, the sales of Gavan's jerseys have broken the monopoly of football and basketball and topped the North American rankings for three consecutive weeks. What does this mean? Does it mean that the influence of tennis has successfully broken through?

Of course not.

To be precise, Gawain's influence in North America has successfully broken through and even reached a height that neither Federer nor Nadal has touched.

Likewise, she reached a level that neither Maria Sharapova nor Serena Williams could reach, truly making history.

The achievement is amazing! It is no exaggeration to say that this is a subversion of a cultural phenomenon, and also a brilliant commercial application. Nike's use, Gawain's performance, Asian carnival, all kinds of subjective and objective factors collided comprehensively; even the strong confrontation of the youth storm became a boost.

The right time, the right place, and the right people are all indispensable.

All sorts of things, and then, history was born.

If nothing unexpected happens, Gao Wen will be the jersey sales champion in North America in March 2015.

This will be the first and only time in history that a non-football or basketball player has reached this position, undoubtedly ushering in an era.

From a cultural and commercial perspective, such a feat is more meaningful than the Grand Slam and the Sunshine Double, so the Los Angeles Times gave it a grand front-page headline treatment:

Behind this star-making movement, the Los Angeles Times also played an important role. After all, the fact that Gowen graduated from the University of California, Los Angeles, played an important role.

"The Birth of a Tennis Knight" reminds people of the global rise of Messi and C Ronaldo, and their promotion and advancement of football.

One or two Grand Slam championship trophies are not enough to write such glory; one or two wonderful victories are not enough to create such a miracle.

Behind this miracle is an intricate chemical reaction, with Gao Wen as the core. The collisions and impacts from various aspects finally condensed into Gao Wen's performance on the field. With one victory and one championship after another, he completed the promotion from quantitative change to qualitative change, which made the glory.

Just as Martin viewed the Miami Masters final, the opportunity came, but it was very difficult and thrilling, but Gawain still seized it.

This is the most rare thing.

Perhaps, they are indeed witnessing history.

(End of this chapter)