First of all, we need to affirm that Nike chose the Thunder to sign Gao Wen, and even gave up the jersey dividend, which proved their determination.

From the very beginning, Nike expected and believed that Gao Wen could become a superstar, there was no doubt about it.

However, even with extremely high expectations, Gawain's growth and rise still exceeded Nike's expectations.

Step by step, Gaowen is indeed becoming a leader of the new generation and showing unlimited potential and vitality in the global market.

This raises a question for Nike and everyone else: Can Gao Wen become the next generation of top superstars? Here we are not talking about ordinary superstars, but the top superstars selected from thousands of people: Beckham, C-Ronaldo, Messi, Jordan, Schumacher, Serena Williams, Woods, Federer, etc.

Any one of these names can break free from the constraints of its own sport and create a storm in other fields, in society as a whole, and on a global scale.

Everyone has been searching for it all along, but not everyone has such luck.

In this regard, Nike always has infinite courage and always dares to try and make mistakes and take risks, just like signing Bouchard last year.

Last year, Bouchard had a perfect year, reaching the semi-finals of the Australian Open, French Open and Wimbledon, and also reaching the final of Wimbledon. Although her performance at the US Open was disappointing, where she was eliminated in the fourth round, she ranked among the top five in the world at the end of the year, breaking the record for Canadian players, and her performance was indeed extraordinary.

This also established Nike's determination to promote Bouchard. In the new season, commercial activities were fully launched.

When it comes to commercial promotion, female players always have a little advantage. After all, who can resist a "sweetheart"?

To some extent, Bouchard's promotional resources are slightly ahead of Gowen's.

However, the opposite happened.

Entering the new season, this young beauty encountered repeated setbacks under layers of pressure, and experienced the "growing pains" that all young players must face.

At the Australian Open, Bouchard performed quite well, advancing to the quarterfinals before losing to Sharapova. Although she failed to hold on to last year's semifinal points, it was already very impressive.

Unfortunately, after entering the spring hard court season, Bouchard gradually lost her touch. Since Miami, her record has been a terrible one win and seven losses. Not only did she suffer two defeats in the Fed Cup, but she was also eliminated in the first round of all four tournaments, winning only one game in Rome.

Then, the French Open came.

Bouchard had mediocre luck in the draw, as she faced host player Kristina-Mladenovic in the first round.

Although she is currently ranked only 44th in the world, Mladenovic is no stranger to Chinese fans. Last year, it was she who upset Li Na in the first round of Roland Garros. This is not good news for Bouchard, who has been in poor form recently.

really.

“6:4”, “6:4”.

Mladenovic defeated Bouchard and advanced to the French Open in the first round for the second consecutive year by upsetting a high-ranking seed.

This also means that Bouchard lost the points for last year's French Open semi-finals and will fall directly out of the top ten in the world rankings.

miserable.

So miserable.

Obviously, Bouchard has not been doing well recently, so Nike must face a question: Is this a short-term downturn or the beginning of a collapse? After all, Bouchard's rise was too fast. She suddenly emerged at the Australian Open last year and became one of the top players in the WTA in just one season. Then, she began to decline comprehensively in March this year. It is difficult to judge whether this is a short-term pain or the beginning of a decline.

The same goes for Gao Wen. He emerged out of nowhere at the US Open last year, but it has not even been a year yet and no one knows how he will develop in the future.

From Bouchard to Koeman, Nike is gambling and will continue to gamble, but the point is, should they increase the stakes on Koeman? This is Nike's issue.

From an objective point of view, every young player will inevitably face the pain of growing up.

From an unknown person to a target of public criticism, from having no burden to carrying pressure, from being ignored to being the center of public attention, the whole change in feelings and attitudes quietly changes the psychological state and affects the performance on the court; and the long and difficult tennis season is another source of pressure.

Especially during the clay court season.

On clay court, the dual test of physical strength and willpower is a subject that every player must face, especially for young players.

Therefore, when Nike makes adjustments to its future plans, the factors they need to take into consideration are not that simple.

Not only Gao Wen and Bouchard, but all other young players are no exception.

It is precisely because of this that when the three-day first round of competitions were all over, a series of upsets occurred, which were unexpected, but not surprising.

Women's singles.

Two young players, Bouchard and Garcia, were both eliminated; in addition, Jankovic, Venus Williams, A-Radwanska and Vinci were all eliminated.

Among them, Venus Williams lost to Sloane-Stephens, an American teenager born in 1993, witnessing the rise of another up-and-coming star; A-Radwanska lost to the little-known German player Anika-Beck, which was definitely the biggest surprise in the first round.

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Men's singles.

Karlovic, Ga Lopez, Fe Lopez and Dimitrov all lost.

Although there were not many upsets, they were all very exciting; however, whether it was the loss of Karlovic, who had reached the quarterfinals of the Australian Open at the beginning of the year, or the two Spanish veterans Lopez who were both eliminated in the first round, none of them could be as shocking as Dimitrov's elimination.

After the draw came out, people seemed to have expected it. Dimitrov's draw this year was indeed tough, and it was not an upset.

In the first round, the match between Dimitrov and Sock was originally the focus of the battle.

In the end, Sock lived up to people's expectations and defeated Dimitrov in three straight sets. The first set tie-break was fiercely fought and the score was fixed at "9:7".

For Dimitrov, this was a very, very difficult result to accept.

Since the "Sunshine Doubles", his condition has shown obvious signs of warming up. The Monte Carlo doubles championship is a shot in the arm, making him look forward to the clay court season. Although this is not his best venue, Dimitrov still looks forward to performing well in Paris.

However, being eliminated in the first round is even worse than the Australian Open.

For the second consecutive year, Dimitrov was eliminated in the first round at Roland Garros.

In fact, Dimitrov has never been good at clay. This year is his fifth consecutive year to appear in the main draw of the French Open, but his best result was only the third round in 2013. In the other three years, he was eliminated in the first round. In the past five years, he only won three games in total, and his performance was terrible.

That said, the result is not shocking; moreover, from a points perspective, last year and this year are the same, with no points lost.

But from the perspective of confidence, it is still a heavy blow.

As a player ranked in the top ten in the world, he was eliminated in the first round of a Grand Slam tournament. The result was full of expectations and attention, but it was not satisfactory.

It is really hard to imagine the pressure and impact that Dimitrov faces.