Chapter 43 Cat Star Focus: Cat Celebrity Spokesperson
"A creative lifestyle market?" Shi Wan murmured, a hint of curiosity in her voice.
"Dear Ms. Shi Wan/Manager of Miaomiao Mimi Farm:"
We are the organizing committee of the Forest Breathing Creative Lifestyle Market. We are committed to discovering and promoting outstanding local brands and artisans who are creative and uphold the concept of natural health.
Recently, we have come across your brand, Cat Paw, through online platforms and social media reports such as "New Countryside". We are deeply impressed by the warm and healing farm ecosystem you have created and the loving and sincere pet food you produce.
We cordially invite you and Meow Meow Farm to participate in our 10th Annual Forest Breathing Creative Living Market, to be held at the end of this month (see link for specific date and location).
This market is expected to attract a large number of citizens who love life, value quality, and adore adorable animals. We believe that your unique products and brand stories will surely become a highlight of the market.
We have reserved a prime outdoor booth for you, hoping to provide you with a valuable opportunity to connect with consumers face-to-face and showcase your brand's appeal.
The link will include event details, a booth map, and a registration confirmation form.
If you are interested, please contact us before this Friday.
Looking forward to your reply!
Sincerely, Forest Breathing Creative Lifestyle Market Organizing Committee
Shi Wan read the invitation twice, her heart pounding with surprise.
She had heard of the Forest Breathing Market, which was well-regarded among local artsy youths and people who valued quality of life. Receiving their invitation was undoubtedly a great recognition of Meow Meow Mimi Farm.
This is no longer the kind of collaboration invitation from competitors that you have to be wary of, but a platform where you can truly showcase yourself and expand your brand influence.
She could almost picture herself setting up a stall at the market selling all sorts of adorable pet treats, perhaps even bringing along a few gentle feline employees to act as spokespeople and connect with people who truly love animals…
"We can go to the market again!" she couldn't help but share the good news with Tangyuan, who was dozing on her lap.
Moreover, she paid to go last time, but this time she has already received an invitation from the organizer!
How can this not be considered progress!
Tangyuan was startled awake. It groggily meowed and rubbed its head against her hand, giving a perfunctory expression of its support.
After the initial excitement, practical problems soon followed.
Although I had attended this type of market before, the previous one was small in scale, rather rudimentary, and targeted at a very different demographic.
Shi Wan is in a state of having some experience but not much.
What else do I need to prepare to participate in this market?
Is it the same as last time?
How can you create a unique and creative booth setup?
What products should I bring?
Is the inventory sufficient?
Should we really bring the cat?
If I were to bring them, which ones should I bring?
Do we need to prepare a flight case or comfort items?
A whole host of things instantly filled Shi Wan's mind.
She instinctively wanted to discuss it with Miao.
"Agent: I received an invitation to the Forest Breathing Creative Market, which is a great opportunity, but I'm a little unsure where to begin preparing."
Miao responded quickly and clearly.
Miao: Data analysis shows that this market event is very helpful for brand exposure.
We suggest preparing the following checklist: 1. Determine the types and quantities of products to be exhibited and prepare inventory in advance; 2. Design a booth display plan that aligns with the farm's consistent style, ideally highlighting a natural and soothing aesthetic; 3. Prepare promotional materials including product introductions, brand story QR codes, etc.; 4. Consider on-site interactive activities such as on-site tastings and photo opportunities with the cat ambassador, but careful planning is still necessary.
Looking at Miao's clear list, Shi Wan felt much more at ease.
She began to think about it seriously.
In terms of products, the new mini cakes are very popular, so she will definitely prepare them. Also, crispy duck jerky, cat grass biscuits, and the new freeze-dried egg yolk are the main products, and she will also bring some small packages of cat food.
The stall can be decorated mainly in natural wood and green tones, covered with a clean checkered cloth, and decorated with a few straw baskets.
The promotional materials could be redesigned by an artist to highlight the farm's environment and cat elements. The previous design is a bit outdated and doesn't quite fit the farm's current style.
As for the cat ambassador...
She looked at the few animals around her.
Huanhuan is too wary and not suited to unfamiliar environments. Also, she is very active, so it would be a bit stifling for her to stay at the stall for too long.
Mianmian is beautiful, has a great personality, is affectionate and adorable. You can pet her and hug her as much as you want, so we definitely have to make arrangements for her.
Bingbing is carefree, but she's easily swayed by delicious food...
Tangyuan is a bit aloof, only willing to let Shi Wan kiss and hug him. Even when Wang Zhizhi touches him, he gets a little upset and can only watch from afar and take pictures, but cannot touch him.
My Siamese cat, Nao Nao, loves people, but he's gotten a bit dark-skinned lately because of the cooler weather...
Oreo, the Maine Coon cat, isn't afraid of people, but she's a bit too big...
This idea made her both excited and apprehensive.
It sounds wonderful to let the farm's little ones get out of the farm and see the bigger world, but ensuring their absolute safety and comfort is the top priority.
She picked up a pen, randomly drew on a piece of white paper, and began to doodle and sketch, sketching out the layout of the stall and a list of items that needed to be prepared, her eyes sparkling with eager anticipation.
This unexpected invitation brought new challenges to the regularly managed farm.
Is Meow Meow Farm ready to reach a wider audience?
What new stories and opportunities will this market bring to the farm?
Shi Wan knew she needed to make some careful plans.
The weather was fine on the weekend at the end of the month.
The Forest Breathing Creative Lifestyle Market was held as scheduled in a park surrounded by green trees on the outskirts of the city.
Shi Wan made thorough preparations a day in advance.
The carefully designed wood-colored stall was covered with a red and white checkered tablecloth, and the straw baskets were filled with individually packaged small cakes, crunchy dried duck meat, cat grass biscuits and freeze-dried egg yolks.
Above the stall hangs an adorable sign that reads "Meow Meow Mimi Farm ~ Safe and Natural Pet Food," and next to it is a photo wall showcasing the farm environment and the feline staff.
The most eye-catching feature was undoubtedly the specially designed cat rest area next to the stall, which was covered with soft mats and had a safety leash.
After careful consideration, Shi Wan brought along Mianmian, a Ragdoll cat with a beautiful appearance and a relatively calm personality, and Bingbing, a chubby cat who adapted well to unfamiliar environments.
Huanhuan and Tangyuan stayed at the farm to look after the house.
When the market first opened, the number of people was decent.
Some tourists, attracted by the cute stalls and cats, stopped and asked about the products with curiosity.
Shi Wan enthusiastically introduced the guests, and Wang Zhizhi also came to help greet them.
"Are these all made with ingredients grown on the farm?" a mother with a child asked, picking up a bag of catnip biscuits.
“Yes, look,” Shi Wan pointed to the photo wall, “the cat grass is grown by ourselves, the chicken and duck come from free-range chickens and ducks on the farm, and the eggs and duck eggs are also fresh.”
"Wow! Mommy, the kitten is so pretty!" The little girl's attention was completely drawn to Mianmian, who was lying on the mat wearing a bib and dressed up like a princess.
Mianmian seemed to enjoy the attention. She licked her paws elegantly and occasionally raised her big blue eyes to look at the crowd. Her cute and cuddly appearance instantly won over countless hearts.
Many people raised their phones to take pictures of her, and she didn't flinch. Instead, she adjusted her pose to look even more photogenic.
"This is Mianmian, the beauty of our farm," Shi Wan introduced with a smile.
But Bingbing's performance was completely different.
He seemed uninterested in the people around him, his attention entirely focused on the small, crunchy pieces of dried duck meat that Shi Wan occasionally handed him.
He held the jerky tightly with his two front paws, tilted his head, and gnawed on it with gusto, making satisfying crunching sounds. His chubby cheeks bulged out, making him look adorably clumsy.
"Look at that orange cat! It's eating so deliciously!" a young man said to his companion, pointing at Bingbing.
"Is that the dried duck meat he's eating? Watching him eat it makes me want some too!" his companion replied.
Bingbing has unwittingly become the most competent food vlogger and sales queen.
His pure and enjoyable way of eating is more convincing than any advertising slogan.
Seeing how much he enjoyed his meal, many people said directly to Shi Wan, "Give me two packs of this duck jerky! The kind he eats!"
"Okay!" Shi Wan and Wang Zhizhi hurriedly packed up the package and collected the payment.
As time went on, word of mouth spread rapidly.
"There's a stall over there with two super cute cats!"
"The pet treats they sell look amazing, and my cat is really enjoying them!"
Such discussions spread throughout the market, and more and more people flocked to Shi Wan's stall.
Soon the stall was surrounded by a huge crowd.
Long lenses, short lenses, and mobile phone cameras were almost all pointed at Mianmian and Bingbing.
Mianmian remained calm, and even started rolling around on the mat, revealing her soft belly, which triggered suppressed gasps and a flurry of camera shutter clicks.
After finishing a serving of dried duck, Bingbing nuzzled Shi Wan's arm with her head, making a coquettish sound to urge for more drinks. This interactive scene was captured by countless cameras.
"This plush toy is so ethereal! It's so beautiful! I want to steal it..."
"The orange cat, Bangua, is so adorable! How can he eat so intently!"
"Boss, do you still take cats into your farm? Do you think I'm a good fit? I definitely don't want to sneak in and pet the cats!" someone joked.
"These snacks look really good, and the ingredients seem very clean. I'll buy some for my cat to try too."
Shi Wan and Wang Zhizhi were so busy they barely had time to breathe, introducing products, packing, and collecting money, but they always had happy smiles on their faces.
Shi Wan noticed that many customers carefully checked the traceability QR code on the packaging when purchasing products, and even scanned it on the spot. They would show a relieved smile when they saw the photos of farm cats and the environment.
"Your philosophy is wonderful, and I feel reassured by the quality of your products." An elderly woman with white hair bought several bags of small cakes and looked at Mianmian with affection. "With such a good environment and such well-cared-for little ones, the products you make are bound to be excellent."
The overwhelming popularity even attracted the attention of the market organizers and local lifestyle media.
The organizer came over to take a look and gave Shi Wan a thumbs up, saying, "Your booth is definitely the most popular one today!"
A reporter from a well-known local lifestyle WeChat account also squeezed in to conduct a brief interview with Shi Wan and took many close-up photos of Mianmian and Bingbing.
The crowd gradually dispersed as the market neared its end.
The goods that Shi Wan brought were almost all sold out, and even the samples for display were not left.
Mianmian seemed a little tired and lay down on the mat to rest quietly.
Bingbing, having received enough wages and overtime pay, contentedly tucked her hands into her pockets and dozed off.
Although Shi Wan and Wang Zhizhi were tired while packing up their stall, their faces were glowing with excitement.
"My goodness, Shi Xiaowan, we're going to be a sensation! There are several times more people than at the last market! Some people are even asking me if we sell the raw materials from our farm, haha!"
While tallying up the results, Wang Zhizhi excitedly said, "Did you see that huge crowd just now? They all came for your babies!"
"I didn't expect it to be so popular." Shi Wan looked at the two exhausted cats, feeling both proud and a little sorry for them, and quickly wrote a cat note as an extra reward.
"Thank you so much, Mianmian and Bingbing, for your hard work today! You two are the heroes!"
On the way back to the farm, the two cats slept soundly in their carriers.
Shi Wan's emotions remained unsettled for a long time.
This market not only brought in considerable sales, but more importantly, it allowed the Cat Paw brand to enter the hearts of more people in the most direct and heartwarming way.
The expansion of offline brand awareness also signifies that the farm is about to enter a new stage of development.
She is already looking forward to the potential surge in orders for the farm's online store, as well as the many more opportunities that may arise in the future.
Of course, she also made up her mind that if there are similar events in the future, she must arrange the workload of the cat staff more reasonably, after all, their comfort and happiness should be the top priority.
As night fell, the farm lights drew ever closer.
Shi Wan knew that Huanhuan and Tangyuan must be waiting for them at the door.
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Author's Note: Tangyuan: Why is Mimi watching the house again? Why is Mimi always watching the house? Wanwan, are you hiding something from me about having another Mimi?
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