Business linkage good ideas
Qin Zilin, who was sitting in the ambulance, held a piece of thick gauze to the wound and stared at the emergency scene in a trance. The seriously injured young man was already unconscious.
When he arrived at the hospital, Qin Zilin felt that he was extremely lucky compared to other injured people who were carried in. And indeed, his gunshot wound was not a true gunshot. The bullet passed through his cotton coat, passed through his arm, and "bite off" a piece of flesh the size of a ping-pong ball. The white bone inside could be vaguely seen.
The anesthetics in the emergency room were used for the seriously injured. Qin Zilin could still endure the pain of cleaning the wound, but when the doctor was suturing the wound, Qin Zilin fainted from the pain.
When he woke up again, it was already midnight, and two colleagues were guarding his bedside.
"Have you caught up?" Qin Zilin's first words.
"No, those two stole the bicycle and ran away." My colleague who had served in the army had never seen a gun fight on the streets. The criminals were extremely arrogant and brutal. They had no regard for the safety of the people around them. They would kill anyone who stood in their way, and would kill anyone who stood in their way.
He exchanged fierce gunfire with the police from the police station who rushed to the scene after hearing the noise, and then he made use of the street terrain to hide in other cars and escape.
"They had at least two guns."
Another colleague unfolded the newspaper in front of Qin Zilin. The front-page headline read "Five more lives lost in Northeast 'Two Kings' murder case."
!
It's them!
It's them again!
The Northeast Wang brothers, who once committed a burglary in Shenyang, shot and killed four people and injured one person, fled here and committed a crime again.
Since the media reports at the time were not detailed, and there were many unemployed young people, society was in chaos, evil forces were causing trouble every other day, and criminal cases occurred frequently, the people of Northeast China did not take it seriously at all and thought that the two kings would definitely be caught.
It was not until a few days later that the Two Kings of Northeast China appeared in the news again. They shot and injured the train police on the train they were fleeing, and killed Zhang, a worker of the Metallurgical Machinery Factory. Only then did everyone feel scared, and the term "Northeast Bandits" spread from then on.
They never expected that the three people who were on a business trip to Hebei would run into them committing crimes again.
Shen Roujiao and Zhou Huaiyue, who were far away in Shanghai, saw the report the next day. They called the hotel where Qin Zilin was staying and were told that none of them were there.
No one would think too much about it. Shen Roujiao left a message asking them to contact the Shanghai Hotel after returning to the hotel.
Three days later, Shen Roujiao received a call from Qin Zilin.
"You should suspend your business in Hebei and leave there." It was not a negotiating tone.
"What's wrong?" The wound on Qin Zilin's arm was excruciatingly painful every time he moved, but he didn't plan to tell Shen Roujiao because he was afraid that everyone would worry about him.
"It's not safe. The gunfight reports on the news are so scary. Zilin, you can do your business anytime. Don't take risks that are not worth it." Shen Roujiao was really worried that the two murderers would continue to hide in Hebei and commit another crime. "Tomorrow you will return to Yunnan and Yunnan. The Baiquan Pharmaceutical Fair has invited Sanhua and needs you to handle the matters of attending the meeting."
Baiquan Medicine Fair, which is as famous as the biennial Zhangshu Medicine Fair, is held in Central China in the second half of each year. Its duration is longer than that of Zhangshu, about ten days.
Unlike the first time when it took the initiative to participate, Sanhua Pharmaceutical was invited to attend the conference, which means that Sanhua Pharmaceutical has achieved a huge breakthrough in terms of both popularity and sales.
This word woke Qin Zilin up. He still had a younger brother to take care of. He couldn't be lucky all the time. He couldn't just leave the little blind man to the Shen family. "Okay, let's go back."
Before leaving, Qin Zilin, holding his injured arm, went to the hospital to visit the young man who had been brought back from the brink of death. His condition was still not good.
The bullet hit his abdomen, causing damage to a large blood vessel and massive blood loss. The entire operation took six hours to save his life, but he remained in a coma.
Beside his bed, a girl with an oval face cried and confessed to Qin Zilin: "That day was the day we got our marriage certificate. I waited and waited, but he never showed up. I cursed him anxiously and he really did. It's all my fault, all my fault."
Her shoulders trembled slightly, and she covered her eyes with her hands, tears kept flowing out from between her fingers. She sobbed uncontrollably, looking helpless and sad.
No one knows which will come first, tomorrow or an accident.
Just like Qin's father who went to work happily but didn't come home safely. The unexpected goodbye and the ruthless end never make sense. Life is unpredictable.
Qin Zilin put the two cans in his hand on the cabinet and comforted him: "Don't think so. It has nothing to do with you. It's just that the bad guy is too cold-blooded. Believe that he will get better."
Walking out of the hospital, the sky was gray and heavy in his field of vision. The wind weakly shook the leaves on the branches, just like the day Qin Zilin was released from prison. But at this moment, his mood was completely different.
As long as you are alive, there is hope.
He had never felt so good before. He was reborn from the inside out. He was truly a brand new Qin Zilin.
He has a career he wants to pursue, people he wants to protect, and a future he can describe. He finds that being alive is great.
When he was returning to Yunnan with his two colleagues, his younger brother, who had lost his cane, walked towards him cautiously. Qin Zilin stood there, patiently waiting for the little blind man to approach step by step. The power generated by the shock made his heart blossom.
At the same time in Shanghai, Shen Roujiao discovered that the promotion plan in Beijing simply did not work in Shanghai.
Firstly, taxis are mainly three-wheeled "turtle" motorcycles, which cannot be equipped with light boxes; secondly, there are only three overpasses, which belong to three different departments, making coordination very complicated.
However, Shen Roujiao, who has always believed that "a thief never leaves empty-handed", did not give up. She firmly believed that all roads lead to Rome, and if this place doesn't work, there will be roads elsewhere. At an intersection in the city, she was shocked by the outdoor advertisements in front of her.
It was an advertisement for Japan's Mitsubishi Motors. A white sedan was placed diagonally in the center of the screen, with some large artistic words at the top: Japan's Mitsubishi Motors.
!
My brain was in a state of panic.
If Japanese companies can advertise in such a prosperous area, why can't Chinese companies?
The anti-Japanese spirit really comes as soon as it is spoken.
Shen Roujiao pointed at the huge billboard and said to Zhou Huaiyue beside her angrily: "Sanhua Pharmaceutical must take this piece!"
It is not difficult to find out that there is only one management unit for the outdoor billboard business, and that is the Shanghai Art Company.
Art company?
How can an artist be doing advertising?
The answer is terrifyingly simple.
All outdoor advertisements are hand-painted!
The huge Mitsubishi Motors painting was created by an older generation of artists, relying on their solid artistic skills. The design of the artistic fonts in particular is breathtaking.
If you want to draw a beautiful woman, you can draw it by looking at the photo. Even the professional painter Zhou Huaiyue was quite shocked.
After asking about the price, Shen Roujiao finally understood why Chinese companies didn't do it.
Because: expensive!
The outdoor advertisement for Mitsubishi Motors is ten meters long and six meters high. The total cost includes three parts: design fee, maintenance and management fee, and rental fee.
The so-called leasing means renting the location of an outdoor billboard for advertising.
The minimum duration is six months and the maximum is two years. The price increases accordingly. The standard charge for half a year is 20,000 yuan, 40,000 yuan for one year, and 10,000 yuan cheaper for two years, 70,000 yuan.
In 1994, the cost of a 30-second prime-time advertisement on CCTV was 800 yuan, and the total cost from the first to the sixth day of the Chinese New Year was more than 20,000 yuan.
In terms of transmission speed and range, CCTV's cost-effectiveness is extremely high.
Seeing that Shen Roujiao hadn't said anything for a long time, Zhou Huaiyue knew that she was still calculating. Recently, when he was running promotions with her, he had figured out a pattern: whenever she didn't say anything after he told her the charging standards, it was basically out of budget and had to be recalculated.
"Thank you. Let's discuss it first." Zhou Huaiyue took her away, and they walked downstairs of the company building. Shen Roujiao asked a nonsensical question.
"Huaiyue, what kind of cinema is that in front of the Nanjing Road intersection?"
"Ah? Is there a cinema?" He was only looking at the billboard and didn't even notice that there was a cinema nearby?
"Let's go check it out. I have a good idea!"
The two focused on investigating the surrounding business atmosphere. As Shanghai's most prosperous tourist shopping street and the most fashionable pedestrian street, it is absolutely popular.
The cinema that Shen Roujiao cares about is none other than the famous Grandview Cinema, one of Shanghai's iconic buildings with a glorious history. It has the most advanced projection equipment and viewing environment at the time, and can accommodate a large number of audiences, making it the most popular venue for holding movie premieres.
"What do you want to do now?" Zhou Huaiyue looked at Shen Roujiao with shining eyes, his face full of clear doubts.
"We are the best pharmaceutical company, Director Xie is the best director, and Wang Li is the most beautiful actress. What do you think would happen if these three things were combined into one?"
In an age of entertainment scarcity, movies are definitely one of the essential entertainment options available.
The impromptu commercial shot years ago was purely a waste of time. Wang Li is somewhat famous, but most TV viewers don’t know her. In her first movie, she was the second female lead in a period costume. After removing her makeup and hair, not many people recognized her.
The so-called overnight success is actually just one good movie away.
Director Xie's film "Lushan Love" was released in 1980. With a ticket price of 25 cents, the box office exceeded 100 million. It was shocking enough. If we use another calculation, 100 million box office means that at least 400 million people went to the theater because of this movie.
It’s terrifying to think about it, this amount of traffic is simply terrifying.
In the second half of the year, "The Shepherd" will be released, with Wang Li playing the leading role, and thanks to the excellent director, the buffs are stacked. Shen Roujiao plans to mobilize the resources in her hands, do the most influential activities, pay for the premiere of the movie, play the star effect, trigger the topic, and let Sanhua Weitai lead the sales volume by a long way.
"How come you have so many ideas in your little head?" Zhou Huaiyue tapped her forehead affectionately. In his eyes and heart, Shen Roujiao was a business genius who could sell anything shabby.
"So, that outdoor advertisement," she turned around and pointed at the large billboard at the intersection. The images kept flashing in her mind and she couldn't suppress the smile.
"We must get him!" Zhou Huaiyue interrupted her.
Three good plus one good, it must be even better! Shen Roujiao believed, Zhou Huaiyue believed, and every employee of Sanhua Pharmaceutical Factory who had doubled their salary also believed that the future of the pharmaceutical factory would be even better, to a degree that they could hardly imagine!