Chapter 298 The requirement is colorful black
Finally, during the negotiations, Lin Tian and his team and Depp officially finalized the specific shooting plan.
There were two shoots in total, one for the endorsement photos and one for the commercial.
Since the planning was completed before the New Year, the preparations for the subsequent shooting were sufficient, and basically only the moonlight and the cat were missing.
Two days later, the endorsement photos were taken.
On the way back.
"How do you feel, teachers?"
He Zhichen asked, holding the steering wheel.
"What feeling?" Lin Tian asked.
"My feelings towards Depp, and the feeling of taking on the endorsement for the first time."
He Zhichen said with a smile.
Because this endorsement activity was fully negotiated by He Zhichen and the studio, He Zhichen had to ask.
Before signing Lin Tian and Gan Yanyu, He Zhichen promised Lin Tian and Gan Yanyu that he would never force the two to do anything they didn't want to do, and the studio would always seek their opinions on all arrangements.
He Zhichen has been carrying out this task seriously and carefully until now.
Even though the contract has been signed, he still needs to confirm it again.
This is not only his commitment to the two of them, but also his sense of responsibility as an agent to these two high school students who are new to society and inexperienced in the ways of the world.
“Yogurt tastes good.”
Before Lin Tian answered, Gan Yanyu raised her hand first.
“.”
Lin Tian choked.
As expected of Mr. Gan, among the many pros and cons of the corporate brand itself, he chose the simple yet sharp comment of “delicious”.
But it is also true that the prerequisite for choosing to endorse a food product is that you should think it tastes good.
Nowadays, there are so many celebrities who don’t even eat the things they endorse.
At least in this regard, brands can always trust Gan Yanyu! If you dare to ask her to be your spokesperson, she really eats!
"Oh yes, can we ask them to give us some for free?" Lin Tian asked.
With the mentality that since Teacher Gan likes to drink it, I will take advantage of it as much as possible.
"No problem, I'll just tell them later, and I'll even send a truck over for you!"
He Zhichen said with a smile.
Although I was a little nervous about the two people's remarks that obviously went off topic.
But then he thought about it and saw that Lin Tian could talk to him seriously about this topic, so he knew that since the evaluation was "delicious", there must be no problem with other aspects! Then, He Zhichen paused and said, "Do your best in this shoot."
"We are targeting not only the general public, but also various potential investors for future cooperation."
"Show us your professional abilities. I believe you are born to do this!"
That evening.
"Moonlight and Cat Official Studio" officially announced the news of the cooperation between "Moonlight and Cat" and Depp Dairy.
This Weibo account of "Moonlight and Cat Official Studio" is basically equivalent to the official Weibo of Moonlight and Cat himself, and is managed by the studio's operations.
It was just opened some time ago.
Because Moonlight and Cat have not yet opened their own personal Weibo accounts, they only have accounts on Douyin and Bilibili.
Normally, when fans want to vent, most of them will go directly to the "Le Yun Official" Weibo to comment.
Now, the "Moonlight and Cat Official Studio" has been opened. Although it is still not my personal account, it is an official account after all.
The displaced Weibo fans seemed to have found their home all of a sudden! Just one week after opening the account, it already has 1.26 million fans.
This official announcement is also the studio’s first Weibo post.
As soon as the news came out, the comment section exploded.
[Endorsing Depp? ? Really?! ]
[Is it the Depp I was thinking of? ? ]
[Depp is getting better now, he can even invite Moonlight and Cat to be his spokespersons! ]
【.】
Depp's influence in China is known to every Chinese netizen.
Although everyone is a loyal fan of Yuemao, they are basically smart and know how famous their idol is.
The simplest thing is, if you ask your parents, almost all of them know about Depp milk, but they probably don’t know what “Moonlight and Cat” is!
In fact, quite a number of fans still regard their love for "Moonlight and Cats" as their niche label.
I have never listened to many pieces of classical music, but I love Moonlight and Cats. After listening to them, I started to put the exquisite niche label of "classical music" on my social accounts!
Of course, it is because they are not popular that they are niche! So, when everyone sees that the niche idol they have liked for so long suddenly endorses a national brand.
Except for the "niche guys" who hope that their idols will remain a niche forever, the vast majority of fans are very excited.
[Turtle, when I followed them, they were still small internet celebrities with tens of thousands of fans on Douyin! ]
[I've really watched them grow up! They used to take small ads for musical instruments, massage chairs, pillows, etc., but now they've become the spokesperson for Johnny Depp! ]
[Awesome, I'm really touched. I've even bought the cello recommended by Mao Jiang! I witnessed the birth of our classical music king with my own eyes!]
Why are all kinds of talent shows so popular nowadays? Especially the increasingly popular "Produce 101", which simply turns into a show where 101 trainees are invited to perform for you, and the audience in front of the TV votes, and whoever gets the most votes will debut!
That’s because - being an idol in the training system is really fun!
Let every viewer in front of the TV see with their own eyes how their favorite person grows from a naive trainee to a super idol step by step.
And every audience member who participates in the voting will be given a very handsome name——
Citizen Producer.
Just listening to it is great! Now, this kind of happiness has come to the fans of Moon Cat.
Seeing Moonlight and Cat endorse such a big brand, everyone felt that “XX, who I watched grow up, has finally made it!”
Moreover, Moonlight and Cat were promoted too quickly.
It has only been half a year since I officially released my work on Douyin.
This means that every group of fans can call themselves old fans!
Some people started following them from Tik Tok first, some people started following them when Moonlight and Cat had just opened a Bilibili account, and some people started following them when Moonlight and Cat hadn’t revealed their pseudonyms yet. Fans from every period can find their own highlight moments!
In just half a year, half of the lives of many idols have passed. This is why fans are so loyal to Yuemao.
Now seeing that Moonlight and Cat have taken another step forward, many fans are completely excited in the comment section.
[I've said it before, even without music, our Moonlight Brother and Cat-chan can still make a living with their looks! ]
[Ahhhh, I've long wanted to see Moonlight and Mao-chan officially take a group photo. Can this dream come true? ]
[Yes, let those outside the circle see what our classical musicians look like! ]
"Are you Mr. Moonlight and Mr. Cat?"
Shooting day.
Lin Tian and Gan Yanyu, accompanied by their agent, came to the advertising agency "starlight" which was responsible for the photo shoot for this endorsement.
Here, I met the filming team who had been waiting for a long time.
The leading photographer, Wang Jun, looked at the two people in front of him in some disbelief.
"Yes, we are."
Although he didn't know why the photographer in front of him wanted to confirm it again, Lin Tian nodded.
“Welcome to both teachers.”
"The two teachers are not quite what I imagined."
Wang Jun said this with a forced smile and stretched out his hand.
"Hello."
Lin Tian also stretched out his hand and held Wang Jun's.
This is the photography base located on the sixth floor of "starlight". Behind us, the photography team is already busy making arrangements for the scene.
"Teachers, please come this way. The makeup artist and costume teacher are waiting inside."
Another young lady took the initiative to step forward and made a "please" gesture to the two of them.
Lin Tian and Gan Yanyu walked towards the room.
As Lin Tian walked, he couldn't help but ask He Zhichen who was following him:
"What happened to that photographer just now?"
As soon as we met, he acted like he was making a fuss.
It’s understandable that you don’t know “Moonlight and Cat”, but you don’t have to look embarrassed or reluctant, right?
"I guess it's because I was a bit shocked when I saw your appearance."
When He Zhichen said this, he seemed to be unable to hold back his laughter.
"Hit?"
"Well, because the theme of this photo shoot is 'art and high-end', the Starlight team probably didn't expect that the spokesperson would be a student face like you."
Speaking of this.
He Zhichen had to explain to Lin Tian and Gan Yanyu the relationship between the advertising agency and the contract company.
He introduced them to the two.
Generally speaking, companies that have endorsement partnerships with celebrities do not have the ability to prepare and shoot commercials.
At this time, the company will have a group of long-term cooperative teams, which may include advertising agencies, creative companies, production companies, etc. They are responsible for advertising planning, creative design, shooting execution and post-production.
Same.
Moonlight and Cats is a collaboration with Depp, and Starlight is an advertising agency with a long-term partnership with Depp, responsible for all filming of the advertisements.
However, there are sometimes some minor problems.
That is, the company's conception of the product conflicted with that of the agency.
The latest novel is published first on Liu9shuba!
For example.
The new products launched by the company are intended to take a younger approach.
But the agency thinks that there is a problem with the design of your product and it is difficult to shoot.
You can't expect that the company will come up with Melatonin and then force you to shoot an advertisement to sell it to young people.
At this time, disputes will arise and things will become very troublesome. “Generally speaking, companies and agents may have disagreements due to various factors, but disagreements due to spokespersons should be relatively rare,” said He Zhichen.
"How can you be sure that it's the spokesperson's problem?" Lin Tian asked.
"Don't you think that when you first came in, the main creators looked at you strangely?"
Although we are discussing a very serious matter.
But He Zhichen seemed to be remembering something funny, and he laughed in a rather inappropriate way.
"Teacher Lin Tian, Teacher Gan Yanyu, I can only say that you are worthy of being my teacher!"
"Are they crazy? Are they crazy? Why would they choose two children to be the spokespersons for a new product?!"
In the studio, Wang Jun finally couldn't bear it anymore and held his head in anger.
"I seem to have heard their names sporadically on the Internet before, but when I saw them for the first time just now, I was stunned. I never thought that they were two students."
The assistant at the side showed a helpless expression and also agreed.
"Yeah, how can we find two students to take the photo?" another voice said.
"They want to go for the high-end route and find a spokesperson like this. Oh, Manager Chen just snapped his head and decided on the candidate, and the rest is left to us, right?! What a fucking beast!!" Wang Jun cursed.
As the chief photographer of starlight, Wang Jun has been in the industry for more than 30 years and has shot many advertising works that have had a profound impact on the industry.
Many famous endorsement photos and official photos of stars and idols were taken by him. He is very experienced and has also created many classic works that are famous in the advertising industry.
Wang Jun’s representative works can be seen in almost every department store, shopping mall, many brand-name clothing stores and jewelry stores.
Therefore, Wang Jun has very high requirements for his own works.
As long as the work is approved by the superiors, he will do his best to make it perfect! His pursuit of work has reached a crazy level! And this crazy attitude is also brought to his photography team.
Once someone angers or irritates him by dragging down the team during filming, he will suddenly go crazy without caring about his image.
His crazy appearance often scares the other team members so much that they dare not say a word.
Now, the episode that scares everyone the most has come.
I originally thought it was just a simple endorsement photo, but Wang Jun started to go crazy before the shooting even started.
But this time, the team members expressed understanding.
Before it started, everyone only knew that it was a group of classical musicians.
Considering the classical musicians and the high-end style that Depp wanted, it really seems like a good match and shouldn't be too difficult to do.
As a result, when they saw him in person, everyone was stunned.
They looked like real high school students, and one of them even came in shorts and a sports jacket.
How is this different from asking for “Colorful black?!
"In fact, I have been following Moonlight and Cat for a long time. They are famous in the circle for being young and having great temperament."
One of the female lighting assistants said weakly, "What if it turns out to be a good fit?"
"Don't! Temperament is something you can't acquire simply by playing a few pieces of classical music!"
Wang Jun waved his hand to interrupt this member who suddenly showed up.
In fact, he had no opinion about "Moonlight and Cat".
Despite being so young, it is said that he has achieved his current fame purely through original music creation, which is indeed impressive.
From this point of view, Wang Jun still admired these two students, so he received them very politely just now.
The main reason is that Depp's production department is such a beast! Wrong theme, wrong spokesperson.
The thought of having my carefully shot work released, in which I was forced to look classy with my green student faces, was enough to make me be laughed at by the industry.
Wang Jun couldn't stand it! As the chief photographer, he was always overbearing, but this time he couldn't help it. "Give me your phone, and connect me to Chen Kang's call!"
Wang Jun waved to his assistant.
He planned to take advantage of the time when the spokesperson was still preparing to talk to the product manager Chen Kang about this matter and have a good chat about it.
Don't blame these two students.
It's the temperament itself that is "da da da——"
Just at this moment.
There was a rhythmic sound of high heels tapping on the ground.
Everyone sitting in the studio looked up at the same time -
A gorgeous black dress with exquisite tailoring and soft and flowing skirt, like the brightest star in the night sky.
The countless fine sequins inlaid sparkle under the light, like stars.
The girl came out, her long black hair casually scattered, her cold face expressionless, her eyes bright and deep, giving people a chilly feeling that she was not easy to approach.
The girl looked down at her clothes, her expression slightly unhappy, as if she was not very satisfied. "Fuck! So beautiful! Oh my god!!"
Seeing this scene, the lighting engineer couldn't control his wording for a moment and uttered several golden sentences in a row.
“Is this guy 18 years old???”
The other brother couldn't help but shout.
This elegant temperament and surging chill do not look like those of an immature 18-year-old girl.
It was just when she walked in.
Everyone thinks she has a very student-like vibe!
She has the immaturity and youthfulness that are unique to high school girls.
Just in the blink of an eye, it changed to this?
Soon, another boy came out.
Lin Tian was wearing a black suit and fiddling with his cuffs.
"No, where are his bangs?"
Another person couldn't help but scream.
They soon noticed that when the boy came in, he had thick bangs on his forehead, which, if they remembered correctly, was in the shape of an "M".
However, the boy now has his hair combed back.
On the clean face, the pair of deep black eyes seemed to be full of stories at this moment. Although, there has always been the saying of "the four major evil spells in Asia".
A successful make-up is no less than a head change.
But someone like this, whose face hasn't changed much but whose temperament is completely different, is almost unheard of!
This time, there are still two!
"Teacher Gan, what's wrong?"
Lin Tian saw Gan Yanyu kept looking down at her waist, so he stepped forward and asked.
"I don't like this skirt. It feels too aggressive." Gan Yanyu said in a low voice.
"There's nothing we can do about it. We are the ambassadors, so we have to follow their instructions."
“.”
The two were still talking.
At this time, in everyone's eyes.
Wang Jun walked up with a camera in his hand.
"Teacher Moonlight, Teacher Cat."
Wang Jun said respectfully.
His almost trembling pupils revealed a kind of uncontrollable excitement, "Can we start shooting right now?"
(End of this chapter)