Chen Fushu also raised his hand and said, "I also have a question. There's a Pikachu mentioned here. Although it hasn't appeared in the first three episodes, I saw it in the cast list. What is it?"
Fang Yang and Jin Dahai exchanged a smile, and Fang Yang finally explained, "This Pikachu is like an Easter egg in a movie, because the next animated film is about Pikachu, a cute little animal that children love. I believe it will be a worldwide sensation after it's released."
"Since we're going to use Easter eggs, why not cancel the drones and use Easter eggs too? After all, it's not good for an animated film to use drones. If all the kids in China were crying and begging their parents to buy them drones, that scene would be unbearable."
Fang Yang hadn't felt anything at first, but Chen Fushu's words made him feel a headache coming on. Yes, he really needed to change it. The key was that he didn't produce that drone himself, and no drone manufacturer had approached him for sponsorship. This advertising campaign was a huge loss, so he decided to forget about it and find one that he could produce himself.
Angels? Those are Western things, not suitable. It needs to have its own national characteristics, be easily accepted by children, and be an Easter egg. Fang Yang rubbed his eyebrows. This thing is a bit difficult.
Seeing Fang Yang's headache, Jin Dahai chuckled and said, "Don't we have a play called 'Lotus Lantern' in the works? Why don't we use 'Lotus Lantern'? Maybe props from mythological stories will resonate more with people."
Chen Fushu was naturally familiar with this myth, but no one had ever presented it before. Upon hearing this, he said, "The coexistence of myth and technology is actually quite possible. Isn't there a saying that the end of technology is theology? Doraemon represents the future, Nobita represents the present, and the Lotus Lantern represents the past. If it were designed this way, it would have a certain philosophical significance. This suggestion is worth considering."
Fang Yang didn't expect that Chen Fushu would make such a high-sounding excuse for such a small plot change. However, strictly speaking, such a change would not have a big impact on the whole TV series. It was just a matter of changing a prop. Jin Dahai had no objection. It was just a small change that could be completed in a morning. The main thing was that not many episodes had been produced yet, so the changes could be made quickly.
Seeing that Yang Huajin had no objections, Fang Yang smiled at Jin Dahai and said, "Why don't you do as Station Chief Chen said, or if you have better options, you can bring them up and see which one is more suitable?"
Jin Dahai shook his head, "Let's do as Lao Chen says. The design of the Lotus Lantern can be found online. We can make some minor modifications to make it look more like an anime style, which will help us avoid other people's design patents and reduce trouble."
"Hehe, it has to be you, Lao Jin, you have a strong sense of crisis."
Jin Dahai sighed, "It's because I've suffered the same loss before. You can't fall into the same trap twice."
Upon hearing this, Zhu Laosan leaned over and said, "Is that so? Come on, Lao Jin, tell me about it, so I can learn some experience too."
Jin Dahai rolled his eyes at Zhu Laosan. "It's all about the appearance and likeness. Back when we were making an animated film, a new guy in the company was assigned to design the appearance of a minor character. We wanted him to gain experience, but he just took a screenshot online to cut corners and didn't change anything. We didn't notice at the time, thinking it was just a minor character that anyone could design, so we didn't do any appearance verification and just used it. Later, after the animated film was released, they found out and came knocking. A minor, inconspicuous character cost the company 100,000 yuan. Can you believe it?"
The group burst into laughter. It's true, even if you just gain a little weight, no one will come knocking on your door. But if you don't change anything, people will come knocking on your door to beat you up. It would be against all reason if they didn't.
"So ever since that incident, we've paid special attention to these things, especially those related to future plans. Once the design is finalized, we immediately apply for a design patent. If we're preparing for a global release, then an international patent is even more essential. You know, once you become famous, the profits from related areas can be astronomical. We're afraid that others will get jealous and secretly register the patent. If that happens, you won't be able to reap those benefits, and you might even have to pay patent fees to them. Wouldn't that be unfair?"
Fang Yang nodded, "Minister Jin did a good job in this regard. It's always better to be safe than sorry, especially since we're building a children's theme park. These are our valuable intangible assets, and if they're stolen by others, the losses will be astronomical."
Zhu Laosan had never experienced this before, and besides, he didn't compose many songs, mainly focusing on the domestic market. He was completely ignorant about international matters. However, after hearing Jin Dahai's explanation, he could naturally imagine the consequences. He admired Jin Dahai's caution immensely, but he didn't expect that Jin Dahai had only thought of applying for the domestic patent. He only applied for the international design patent after Fang Yang reminded him, because Fang Yang had set his sights on the international market from the beginning and attached great importance to design patents and copyrights.
"Alright, that's settled then. The TV series 'My Fair Princess' has been scheduled for release, right? What did the promotional material say again?"
During Fang Yang's time at West Lake, Zhong Zhifeng invited major television stations to the company to participate in the bidding. In the end, Hunan TV won the bid with a sky-high price of 13.5 million per episode. Fang Yang knew about this and even demanded that the show be broadcast on the first day of the Lunar New Year. As for what happened afterward, Fang Yang didn't have time to ask, so he wasn't very clear about it.
The group exchanged glances. Zhong Zhifeng was in charge of this matter, and none of them knew anything about the publicity for Hunan TV. However, Hunan TV had spent so much money to buy the broadcasting rights, so they were sure they wouldn't be careless with the publicity. "Why don't we call Zhong Zhifeng and ask him to come over? No one knows this better than him."
"Forget it, they've probably already started advertising it by now. We're not in a hurry, but Hunan TV is definitely going to be anxious. With a budget of several hundred million, which TV station would dare to take it lightly?"
The group chuckled, thinking it made sense. "Hunan TV is really willing to spend money. 13.5 million per episode, breaking the record for the highest single episode purchase of a TV drama by a domestic TV station. You can't find another company in the country with that kind of boldness."
While others might not know, Fang Yang knew that in his previous life, "Princess Pearl" also premiered on Hunan TV. Its 46% viewership rating was simply unstoppable, and Hunan TV thus established itself as the top local TV station in the country, later taking the concept of "entertainment" to its extreme.
"Xiangnan TV prioritizes entertainment, so they definitely won't lose out this time. When our variety shows start filming later, we might even have in-depth cooperation with them. Moreover, they have great ambition, so don't underestimate them."
Fang Yang saw through Hunan TV's intentions at a glance, and "Princess Pearl" perfectly aligned with their strategic thinking. After years of deep cultivation in the entertainment industry, Hunan TV was undoubtedly at the forefront of all TV stations in the entertainment field.
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