As Fang Yang said, as the topic continued to ferment, more and more people joined the discussion. Whether they had seen it or not, it did not affect their participation in the discussion of "My Own Swordsman".
Whether online or offline, as more people participate in the discussion, a circle will naturally form. People outside the circle who want to join in may find after listening for a while that they can't understand a thing when others are discussing it. This is embarrassing. They should find out the truth and go back to read it again in embarrassment. Otherwise, the conversation will not be able to continue and they will appear short-sighted.
So Fang Yang only accidentally discovered that the number of views had exceeded 100 million that night. This was quite interesting. Whether that many people were actually watching or some people were taking the opportunity to watch it a second or third time, the number of views was there, and that was an undeniable fact. Based on this, the paid viewing of the fourth episode tonight should be a sure thing. The foundation was there, so how could it be bad?
Of course, it's only the fourth episode so far. Even though it's considered a masterpiece by some viewers, it won't attract much attention from professionals yet. It's just a newly released web series. Who would bother to pay attention to it? Wouldn't it be better to use that energy to study the currently popular TV series?
Of course, this is just the beginning. However, those who have worked with Yuewen Entertainment Media don't think so. When Yuewen Entertainment Media Group was promoting "My Own Swordsman," some TV stations had already set their sights on the series. Unfortunately, Yuewen Entertainment Media rejected them, saying they wanted to make it available online first. What puzzled the TV stations was, was it not as appealing as online dramas? This is a bad sign!
Not only that, Yuewen Entertainment Media also has another variety show currently seeking sponsors, claiming to be the first slow-paced variety show on the entire internet, and for the first time, it has proposed to be broadcast live across the entire network in real time. Live broadcast of a variety show? This is simply outrageous. Can a variety show be broadcast live? If you're not careful, it could be a broadcast accident, and that would be a major disaster!
Yuewen Entertainment Media dared to do this, and some fearless individuals even tried to contact them. However, Yuewen Entertainment Media's asking price scared off most of them. Now, only Hunan TV is still persisting, trying to make a final effort to negotiate on the price.
In the past two days, Liu Zhen even sent his trusted confidants over personally, not only for that variety show, but also to try and bring back this TV series. Even if he couldn't lower the price for the variety show, he was willing to pay a price to bring back "My Own Swordsman". After all, Hunan TV is not short of money, what it lacks is programs, programs with the potential to become hits!
Hunan TV started with variety shows, and its potential in the genre is unmatched by other TV stations. They showed particular interest in this slow-paced variety show called "Back to the Countryside," which is capable of broadcasting a variety show for more than ten hours each episode. No other TV station in China dares to do this yet, but Yuewen Entertainment Media's first variety show dares to do so. It's not just about courage, but also about that domineering and confident attitude!
Fang Yang wasn't involved in the negotiations, but he knew that Hunan TV was still insisting on not letting go, and that they were even planning to bring "My Own Swordsman" along with it in the next couple of days. Fang Yang greatly appreciated Hunan TV's perseverance, but while variety shows were negotiable, he suggested putting the drama series on hold for now. "My Own Swordsman" was just gaining momentum, and signing a contract at this point might not achieve the best results, unless Hunan TV offered an irresistible price, which would be a different story altogether.
That said, Fang Yang only glanced at the data and then ignored it. Someone was monitoring it and reporting on it every day. As long as there were no unexpected changes, the overall positive trend would not change. He guessed that many lines from the show would be used by some people to make a lot of funny videos, just like in his previous life. If they hadn't realized it yet, it would mean that this generation of netizens had limited understanding!
A few days later, "My Own Swordsman" became a sensation online. After only ten episodes, it had already garnered over two billion views, making it an undisputed legend among all recorded web dramas. Even on television, it would be an absolute blockbuster. While other television stations were still in the process of acquiring the rights, Hunan TV, which was negotiating with Yuewen Entertainment Media's headquarters, immediately signed the first-run television rights for "My Own Swordsman." Even "Back to Field" didn't haggle and signed the contract entirely according to Yuewen Entertainment Media's terms.
Just kidding! If a low-budget sitcom, intended as a trial run for Mo Zhen, can achieve such high ratings, then how bad can a heavily funded variety show be? Besides, these are two firsts for Yuewen Entertainment Media, each one a big hit, so they're not afraid of the audience not buying it!
Hunan TV was satisfied, but the other TV stations that arrived later were filled with regret. They thought it was just a low-budget sitcom, a trial work by a novice director with no reputation. They never expected it to be such a hit. They should have just persevered a little longer. But Hunan TV, that bastard, took it all and ate it all. All they got were the second-run broadcast rights, which was a small consolation!
As for the separation of production and broadcasting of variety shows, no TV station in the country understands it better than Hunan TV. As the leading variety show station in the country, Hunan TV negotiates the copyrights of several variety shows it imports with foreign countries every year. This is no different from the separation of production and broadcasting. Moreover, after the separation of production and broadcasting, Hunan TV has less to worry about. If a variety show can't continue, the station can turn around in time, and even if it loses money, it will be limited.
The final result was that both parties signed the agreement with smiles on their faces. With only one week left, the variety show "Back to Field" launched a massive advertising blitz. Not only online, but also on various channels of Hunan TV, the show was advertised all day long. Yuewen Entertainment Media even placed advertisements in subway stations, buses, shopping malls, residential communities and other offline locations, making sure there was no blind spot.
The Mo brothers had been resting for quite some time, and now that "My Own Swordsman" was a huge success, the rest was no longer their concern. So, they happily assembled a team and went to Chongqing to film "Crazy Stone".
With a small budget and a simple plot, Mo Zhen, who had already directed a TV series, assured Fang Yang that "Crazy Stone" would be completed within three months and released during this year's Spring Festival season, and that he would not disappoint Fang Yang's expectations.
Fang Yang was both amused and exasperated by these sentimental words. However, the two of them were young and full of energy. They had already rested for more than two months. If they didn't get some exercise, they would probably feel like they were about to rot. It was good that they had something to do now!
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