As Chen Chen predicted, by 9 p.m., numerous posts about "My Own Swordsman" began appearing on various websites, with several posts even making it into the top 50 of the trending topics list. Without any traffic promotion, the activity level even surpassed that of several popular variety shows.
Although it still lags behind the top trending topics, it has a high level of activity. While its current ranking is not high and there are not many people commenting, given the current frequency of posts, it's hard to say when it will break into the top 20. With a large number of onlookers, anything can happen.
Yang Huajin and the others had already returned. Fang Yang was taking some time to color a sunrise painting he had drawn that morning. He had been away for too long. Apart from writing a few scripts in his spare time, he spent most of his evenings writing the book "The Eloquent Ji Xiaolan". The website was scheduled to go live, and the unique style of "The Eloquent Ji Xiaolan" immediately received praise from many readers.
Having grown accustomed to Fang Yang's martial arts style, the sudden appearance of a historical novel was a pleasant surprise. Not only male readers, but also many female readers were captivated by Ji Xiaolan's witty remarks, creating a small historical vortex on the website and bringing some previously popular historical novels back into the spotlight!
There are many historical evaluations of Ji Xiaolan, both good and bad, so he is a topic of much discussion and well-known figure, especially his relationship with Heshen and Emperor Qianlong, which has left a significant mark on history.
It is precisely because everyone is familiar with it that reading the book gives you a sense of stepping into history, and then you can immerse yourself in it and feel Ji Xiaolan's ability to navigate the oppression of the powerful and wealthy without getting hurt. Doesn't that give you a sense of being in the workplace?
When Fang Yang came out to the living room to get water around 10 o'clock, he glanced at the public opinion surrounding "My Own Swordsman" and discovered that several topics about "My Own Swordsman" had quietly climbed into the top 20. Although they were not as popular as the recently concluded variety show "I Am a Trainee" which dominated the top spots, the momentum was already there. All that was left was to wait for it to develop further. Moreover, this was without the company buying any traffic; it was based on the actual traffic from the audience!
"I Am a Trainee" is currently the most popular variety show, and it has already filmed its second season. The main theme is a star-making process. Several of the most popular young male celebrities today came from the top few of the previous season. After gaining a large number of fans on the variety show, they turned to the film and television industry and the music scene. Although their level is not very high, they are very influential among young girls.
Seeing that several topics were gaining momentum, Fang Yang stopped paying attention. This matter couldn't be rushed. He believed that after the public opinion fermented tomorrow, more people would flock to watch, and that's when it would reach a higher peak and ignite the entire online public opinion!
The next day, while Fang Yang was reviewing documents, Mo Zhen knocked on the door with a radiant face and exclaimed, "President Fang, it's explosive! Hugely explosive!"
"What exploded?"
"The topic of 'My Own Swordsman' has exploded. It's ranked as high as third. The whole internet is talking about 'My Own Swordsman' right now. It's so lively."
Fang Yang put down the document. "So?"
"The number of views for a single episode of 'My Own Swordsman' has now exceeded 70 million, and almost 100% of viewers watch the second episode after watching the first one, which shows that the viewers are very engaged. This is very important for our on-demand release of the third episode tonight!"
Fang Yang thought for a moment, "The first three episodes are free. If we really want to see the conversion rate, we have to start from the fourth episode. So we have to focus on tonight's episode."
Mo Zhen understood Fang Yang's meaning. There is a world of difference between paid and free. Don't be fooled by the fact that many TV series have very high viewership during the free phase, but once they start paying, they suffer a Waterloo, and some even drop by half price. This is because the first three episodes are novel, but once you have to pay, if there is no touching storyline, no one will be foolish enough to pay for it!
"That seems to make sense, but now that the topic has gone viral, I believe more people will know about this TV series. Even if only a small number of people watch it out of curiosity, I am confident that they will continue to watch it."
Mo Zhen said confidently that the results from last night to now have proven everything. With the increase in popularity, the number of clicks has doubled, which shows that many people like it. Otherwise, the number of clicks for the second episode would not be so high. And once you get hooked, Mo Zhen believes that not many people can get out.
"However, I checked and the positive review rate is still very high. At least 95% of the viewers gave it a high score. The website rating is currently as high as 8.8 points. Even if someone tries to sabotage it again, it will not be lower than 8 points."
"High scores are a good thing, but the more attention you receive, the sooner people will come with a magnifying glass to nitpick. In some people's eyes, this TV series is not a traditional martial arts drama, but a sitcom disguised as a martial arts drama, so you have to be prepared to be criticized!"
There are many people who are unhappy with Yuewen Entertainment Media in the current film and television industry. As soon as a work is well received by the audience, someone will jump out to nitpick and criticize it, claiming to be an authority. It seems that if they don't do this, they won't seem so professional. But the more they criticize, the more the audience likes to watch. After being slapped in the face so many times, those experts simply don't care. Now they don't look at things with a critical eye at all. On the contrary, they can't show their excellence if they don't criticize!
Mo Zhen grinned, "President Fang, it's only mediocre people who aren't envied. What do a few criticisms matter? Besides, as long as the audience approves, those so-called experts and scholars can only indulge in empty talk. Justice will prevail. If they're so capable, let them make a TV series that the audience likes. There are plenty of people who are good at talking, but do you think I can be liked by everyone like money?"
“You have a big heart!” Fang Yang shook his head. “It’s normal for any film or television work to have some controversy. Different research directions lead to different viewpoints. Even in the rigorous academic world, there are constant disputes. Every step we take is the result of continuous debate.”
Fang Yang patted Mo Zhen on the shoulder and said, "Don't let external factors affect your mood. Take a good rest. There's another movie waiting for you to film!"
Mo Zhen stood up. "President Fang, don't worry. At least for now, our TV series is very successful. I've seen plenty of people who say it's just sour grapes, and I won't take them to heart. Besides, with the strength of Yuewen Entertainment Media, even if someone jumps out, they're just a grasshopper in autumn, they won't last long!"
"Alright, it's good that you have the intention. Keep an eye on things for the next couple of days, go fishing when you have time to relax, or go for a trip. You'll be starting the next phase of work soon, so don't overwork yourself!"
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