As we all know, there are many categories of live-streaming sales rankings. There are fresh produce rankings, seafood rankings, clothing rankings, and even rankings for new and rising live-streaming hosts.
During the hour between 8 and 9 o'clock, Yuxue Shipping Company carried a wide variety of goods, spanning various lists.
In addition, their accounts are new, giving them a place among new streamers.
Then it dominated the charts, with Yuxue Shipping Company taking the top spot on every single chart.
Although their company's sales performance is very good, every product will be sold out in less than two minutes as soon as it is put on the shelves.
They often sell out in less than two minutes. During the hour-long live stream, Lu Sheng never once said anything like, "Family members, hurry up and place your orders, there's not much stock left."
The question he asked most often was, "That's all?"
By the end, Lu Sheng was traumatized by the sales. The purchasing power of these families was simply insane. They broke 100 million in just one hour. Isn't that a bit too much?
Hmm, I'm starting to worry that I'm selling too much during a live-streaming sales event?
That's outrageous, it's completely contrary to the Heavenly Stems and Earthly Branches!
Shouldn't livestreaming hosts be focused on selling the goods, and the more they sell, the better? Why are people worried about selling too much?
Around 9 o'clock, while Lu Sheng was debating whether to continue the link, Bai Yu finally came online.
In fact, Bai Yu had been there for a while and had sent several bullet comments in an attempt to attract Lu Sheng and the others' attention, but he had failed.
Because Bai Yu's account level was too low, his comments in the live stream were like those of a passerby, unable to make any waves.
Despite being the most followed individual account on the Kuaishou platform, Bai Yu's spending level on the platform is 0, meaning he has never spent any coins.
These accounts roam around live streams, and whenever they appear in a live stream with a lot of drama, they are often mistaken for bot accounts trying to stir up trouble.
Do you think anyone will pay attention to the posts from this kind of account?
First of all, let me clarify that we are not encouraging people to spend money on live streams on short video platforms, but it is true that high-level accounts are more likely to attract the streamer's attention.
In the end, Bai Yu attracted Lu Sheng's attention by giving him gifts, which made the company staff notice him.
He gave a gift worth two thousand yuan, which wasn't even in the top 100 on the list. He couldn't even get into the top 500, let alone the top 100.
If the staff hadn't glanced at his name and number of followers to confirm that it was their boss's account, they would have thought it was someone with the same name.
For Bai Yu's company's debut on the Kuaishou platform today, in addition to sending welcome videos, other big streamers also came to dominate the rankings after the broadcast started.
Unlike Bai Yu, who is a stingy person, and who comes to the top of the list to give the most expensive gift, worth three thousand yuan, his two thousand yuan gift is really not even in the top of the list.
At 9:10, Bai Yu was pulled up by the staff and had a live broadcast with Lu Sheng.
Bai Yu only connected online; she did not start a live stream.
Lu Sheng then explained the current situation to Bai Yu. Right there in front of millions of viewers in the live stream, Lu Sheng said that the sales were going too fast and he was a little panicked. What if someone wanted to request a large number of refunds later?
As soon as Lu Sheng finished speaking, the live stream chat was filled with question marks. Shouldn't you keep your conversations private with us?
Discussing what to do if we have to return the goods right in front of us? Does this mean they really don't consider us outsiders, or do they simply ignore us?
To be honest, not only the viewers in the live stream had never seen this before, but even the top streamers who were still dominating the rankings in the live stream hadn't expected that live streaming sales could be done this way, saying whatever came to mind.
They originally came to climb the rankings to ride the wave of popularity, since the platform had given them a task. The welcome video had already been released, so there was no reason for them not to come and support them during the live stream.
They also planned to learn from Yuxue Shipping Company how they managed to sell over 20 billion yuan worth of goods in a year, and to gain experience in selling goods.
You really don't know until you come and see for yourself, it's amazing! They sold over 100 million yuan worth of goods in just one hour, and in the end, the streamer didn't dare to put any more products on the shelves.
They originally thought this was already outrageous enough, but when Bai Yu arrived, the two of them discussed it in front of millions of people in the live stream, which made their actions even more incomprehensible.
Normally, shouldn't this be communicated privately? Especially Lu Sheng's concern that some elderly people might request a refund—is it really appropriate to say such things in front of consumers?
Regardless of whether it's possible or not, Lu Sheng said so, and Bai Yu began to think about it very seriously.
A few minutes later, the two of them still hadn't come up with a good solution. Then the viewers watching the live stream got impatient and started spamming the chat, urging Lu Sheng to hurry up and sell the goods, as they wanted to buy some things.
Seeing the high level of shopping enthusiasm among the viewers in the live stream, Bai Yu had no choice but to step in and say a few words, urging her family members not to make impulsive or retaliatory purchases, but to consume rationally, buy only what they need, and avoid buying unnecessary items to prevent them from becoming idle and wasting money.
Both Bai Yu and Lu Sheng understood why today's sales figures were so high, given the netizens' shopping frenzy.
Actually, this money didn't go to Bai Yu's company; instead, it was donated to national defense through their company.
Previously, they had no channels to donate money to national defense. Now, with Yuxue Shipping Company, they can contribute to national defense while buying what they need.
This is incredibly cost-effective for Chinese people who suffer from a fear of insufficient firepower.
Then, no matter how much Bai Yu and the others tried to persuade them, the netizens who wanted to place orders kept doing so, and every link that was listed was sold out in a very short time.
The live stream was filled with comments like, "You guys are so fast!", "I missed out, please restock!", "Next, next!", and "Host, I want this item, I hope it will be available next time I come back!"
Seeing the high purchasing desire of the viewers in the live broadcast room, Bai Yu, Lu Sheng, and the others didn't know what to say.
At this point, they felt that any words were useless; even if you didn't say a word, these people would still place an order.
For Bai Yu and others, or more precisely for Lu Sheng and others, all they could do was to explain the advantages and disadvantages of each product in as much detail as possible when introducing it.
Then, determine which groups of people the product is suitable for, and which groups do not need to buy it. Also, consider the discounts offered, offering as many as possible, and then ensure product quality and after-sales service.
Finally, there's a perk for the live stream. At the beginning of this live stream, Bai Yu and his team prepared nearly a million yuan worth of perks.
The benefits their company prepares are different from those prepared by other live-streaming e-commerce platforms. Theirs are real, substantial benefits worth millions, not just discount coupons or brand sponsorships.
The benefits that Bai Yu and his colleagues received were all purchased by their company with its own money: the latest Huawei phones, computers, tablets, and even a car.
Other items included food; their company prepared three tuna, and Bai Yu added another one, making the four tuna alone worth nearly 200,000 yuan.
There were also various gift boxes, cash prizes, and other big prizes, all of which were given away in the live stream.
If you include the various benefits sponsored by different brands, the amount would definitely be in the millions, but their company only announced that it spent a million, because that's because their company only spent a million.
Some might say, isn't tuna produced by seafood processing plants? Shouldn't this be considered a perk from the brand?
That being said, let’s not forget that the processing plant is also owned by a company!
By 11:30 p.m., all the products Li Shuang and her team had prepared had been sold out, and they had reached a point where there was nothing left to sell.
In just over three hours, their live stream repeatedly topped the trending searches, and their company is currently at the top of the trending list with the hashtag "Sold 300 million in four hours!"
This is the result of their company's live stream lasting more than three hours.
Originally, Li Shuang and his team expected that as long as the sales reached 100 million yuan, their platform switching strategy would be considered a great success.
Now, not only has the sales volume exceeded 100 million, but it has also exceeded expectations by several times.
This means that the goods they communicated with the brand have already reached their sales limit; otherwise, the sales volume could have increased even further, and it's possible that they could have sold four or five hundred million.
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