By 11:30, there were no more products to sell in the live stream, and the live stream had turned from selling products into casual chatting.
What? Live-streaming hosts get penalized by the platform if they don't sell any products?
That's Douyin, not Kuaishou, or rather, that's a different live stream, not Bai Yu's live stream.
Why is there differential treatment?
To put it simply, Bai Yu's company's sales tonight reached over 350 million yuan, while according to the platform's commission rate discussed between Li Shuang and the platform, it was 5%.
That means that Bai Yu's company's live stream brought in more than 17 million yuan in revenue for the Kuaishou platform. That's more than 10 million yuan in real money!
Even if today is just Yuxue Shipping Company's debut on the Kuaishou platform, and the sales figures in the future won't be this exaggerated, Kuaishou platform will be satisfied as long as Yuxue Shipping Company's annual sales reach the level of their sales on the Douyin platform.
After all, this is a revenue of over a billion yuan, and it was given to them by their competitor, Douyin. How could they not be happy?
For Kuaishou platform, Yuxue Shipping Company is a cash cow. As long as Yuxue Shipping Company continues to donate to Southeast China, their live-streaming sales will never lack orders.
That way, their platform could keep making money. After figuring this out, the senior management of the platform were so happy that they could laugh in their sleep at night.
If it weren't for the fear of causing some unnecessary misunderstandings, the senior executives of Kuaishou would have liked to present a banner to the senior executives of Douyin, especially the executives who issued the order to ban Bai Yu's account, and the executives who arrogantly ignored Bai Yu's subsequent demands for an explanation.
If it weren't for these people, Bai Yu's company wouldn't have come to their platform. These people are heroes to the Kuaishou platform, no less than the founding members at the beginning of the business!
The same was true for Douyin. Even though it was past 11 p.m., their headquarters were still brightly lit, with many employees and executives staying behind.
When Bai Yu and his team finished selling their products and started a tea party in the live stream, Douyin also obtained the sales data from this event.
These sales figures are considered confidential by ordinary consumers, or there may be multiple versions of them. However, for some professionals, they are public and transparent data that they can access at any time, including sales figures from other platforms.
Kuaishou was extremely happy with these sales figures; the top management was practically ready to raise a toast in celebration. However, the atmosphere among the top management at Douyin was rather subdued.
After all, this money should have been earned by their platform, but due to the arrogance and inaction of some executives, they handed it over to their competitors.
Just watch, Kuaishou is earning far more than just platform fees from this sales volume. Once tomorrow dawns and the stock market opens, Kuaishou's stock will definitely soar. As for how high it will rise, that remains to be seen.
As I said before, it's only because Douyin hasn't gone public yet that Douyin is rising; otherwise, while Kuaishou is rising, Douyin will definitely fall, and it will fall sharply, even to the daily limit down.
The lights at Douyin's headquarters stayed on until dawn the next day. What specific results were reached in the discussions is unknown to outsiders.
Anyway, after starting work the next day, Douyin officially announced that five people in the Douyin review department had been fired. One was the person who banned Bai Yu's account, one was the person who was perfunctory in handling Bai Yu's appeal, two were the supervisors of the two people's superiors, and the last was the head of the review department.
The five people who made these statements were giving an explanation for Bai Yu's account being banned.
That's not all. Senior executives in the live-streaming e-commerce sector have also been fired. There are quite a few people fired in this sector, including the person in charge of managing the live-streaming room of Yuxue Shipping Company and his superior.
Furthermore, all the managers and superiors of the livestreaming rooms under Yuxue Shipping Company who showed a perfunctory attitude during this incident have been fired by Douyin.
Moreover, the investigation starts from the bottom up. If a subordinate makes a mistake, it will inevitably implicate the superior, because the superior failed to supervise properly.
In the end, the person in charge at Douyin was also reassigned. It was not appropriate to dismiss him, as he was someone who held shares or received dividends from Douyin, and he came from Douyin's parent company, ByteDance. Reassignment was the only solution.
A brief announcement, dismissing forty or fifty people—that was Douyin's explanation to Bai Yu and his company.
Even though Yuxue Shipping Company has now joined Kuaishou, it doesn't matter to Douyin; everything is negotiable.
Before discussing this matter, they must first give an explanation according to Bai Yu's demands before they can talk. Otherwise, they will receive the same treatment as Bai Yu and his group when they appealed, and their complaints will be ignored.
While issuing this announcement, we can also take the opportunity to mitigate the negative impact on their company, namely that they did make a mistake, they accept the punishment, and even the person in charge of Douyin has come down. Is this punishment severe enough?
Even though Bai Yu and his team have switched platforms and none of the company members are posting on Douyin anymore, the trending topics on Douyin are still all about Bai Yu's company.
Moreover, Bai Yu's company still holds the high ground in public opinion, while Douyin, on its own platform, has fallen behind in terms of public opinion.
In this situation, they had no choice but to bow their heads.
What's more, there are hundreds of millions or even billions of dollars in profits involved, which is just too tempting!
Unfortunately, Bai Yu was sleeping when Douyin posted the announcement. After waking up, he was called away by Snake, who said he was going to take him diving.
Because of the time difference between Hawaii and China, when Douyin posted the announcement at 8 a.m., it was nighttime in Hawaii, and Bai Yu was sleeping.
When he woke up, it was nighttime back home. Before he could even find out what was happening, Snake took him away and took him straight to a seaside town. He changed into a diving suit and went out to sea.
Moreover, he didn't just bring Bai Yu and Wang Hai, but also their entire team, including Coach Li and others.
In Snake's words, he really likes an old Chinese saying: "Share happiness and hardship."
Since we're going out to sea for diving and fun, it's natural that everyone should go together.
Then they brought Coach Li and the others along, which made Coach Li, who was originally going to talk to Bai Yu, completely forget what he was going to say and start searching for diving instructional videos.
This was his first time diving. He's already middle-aged and enjoys thrills, but he's also extremely worried about his life. Nothing can compare to his safety.
So, what did he want to tell Bai Yu? Who knows? Anyway, it's not his own business; he's just a messenger.
Who else could have asked Coach Li to relay the message? Of course, it would be someone from Douyin (TikTok).
Bai Yu and his group have switched from Douyin to Kuaishou, and they've done it very thoroughly. They haven't even opened the Douyin app for the past few days, so they can't see any private messages. And since they're not answering calls from Douyin, they really can't find Bai Yu at all.
However, Coach Li did not leave Douyin. His account is also a verified account. Thanks to Bai Yu's championship status, Coach Li also has titles: national track and field team coach, world champion, and exclusive coach of Olympic champion and Grand Slam winner Bai Yu.
Coach Li has hundreds of thousands of followers online. Since Douyin officials couldn't find Bai Yu, they could only contact Coach Li to relay the message and give both parties a chance to communicate.
Then Coach Li, focused on diving, completely forgot about the incident and put it out of his mind.
You can't even get justice for this. Douyin (TikTok) has already given the explanation they were supposed to, but now they can't even contact Bai Yu. It's so frustrating.
While Douyin was in a panic, Bai Yu was leisurely sitting on a boat, preparing to go out to sea for diving.
...
Continue read on readnovelmtl.com