Li Wei guessed that Lu's soy sauce food factory planned to lose money in the early stages to promote the product and generate buzz.
Even Shengjing Company, where Li Wei works, wouldn't dare to go to such lengths for such a large-scale promotion.
This obscure company's audacity prompted Li Wei to exclaim in admiration, "They have a grand vision!"
But this is a battlefield of business, and you can't conquer the market just by saying you have a broad vision.
Compared to market share and profits, Li Wei was actually more interested in the soy sauce recommended by the livestream host, Sisi.
So he took advantage of the last train departure to quickly make some purchases, wanting to try out Lu's products in private.
Okay, let's decide whether to report on this upstart "little star" company to our superiors in the next regular meeting.
The number of viewers in the live stream has reached nearly one million, and it continues to climb as prizes and giveaways are offered.
Li Wei originally thought that with such a large customer base, it would take two or three days to receive the samples. 780
To my surprise, the order arrived the very next morning!
Li Wei opened the package, took out a small bottle of soy sauce, and briefly tasted it.
It's not sweet, not very sour, and has a clear color.
Perhaps because it hasn't been brewed for very long, it's still a bit lacking in freshness.
However, it is less salty than Shengjing Company's products.
However, Shengjing Company's market positioning is aimed at high-end customers, resulting in higher costs and prices that are significantly higher than the 99.9 yuan in the live streaming room.
But the flavors are almost identical, and even the saltiness ratio, which is of utmost importance to people in big cities, is just right.
This couldn't help but alarm Li Wei:
That's it, this time the company has met its match!
Li Wei knew that the sudden emergence of Lu's Soy Sauce Food Factory was likely to deal a heavy blow to Shengjing Company, which had been enjoying smooth sailing for many years!
It remains to be seen whether this impact will result in a lose-lose situation for both companies, or a situation where one is destroyed and the other is injured.
When competing products emerge in the market, it's necessary to report to superiors; this is Li Wei's job.
But before Li Wei's report could attract the attention of Shengjing Company, Lu's Soy Sauce Food Factory's live stream had already become a hit.
Soy sauce is a very direct and subjective product; home-cooked dishes can taste the same for years.
But just by changing the soy sauce, just one condiment, the umami flavor can be altered.
This effect is much easier for diners to accept than overwhelming advertising.
In less than a week, fans who had tried the soy sauce began flocking to the live stream.
From having no sales channels at the beginning to now being a hot seller, it only took seven short days.
Aside from a few die-hard fans urging the streamer to continue singing and dancing, everyone else was pressuring the streamer to hurry up and start the giveaway.
"Is the event still going on? Are there still any perks?"
"Let's do a lucky draw first. We're waiting for some soy sauce at home. Anyone interested?"
"I can't last long on a small item, but I buy the big ones the moment they're listed." "I'm no longer unlucky, I'm lucky now!"
The explosive popularity of the live-streaming sales not only exceeded the expectations of the hosts, but also caught Lu Fan's attention.
"The advertisement has only been airing for two days, right? The sales in the live broadcast room have increased dramatically, all thanks to the streamers."
Even the two streamers with the lowest sales still sold over a hundred bottles a day.
Such sales far exceeded the initial expectations of everyone at the soy sauce factory.
Unexpectedly, sales started so quickly that hiring and expanding the factory have become urgent matters.
Lu Fan didn't wait for Jiang Manyue's party to discuss the matter further.
Instead, he called his mother and Lu Xi directly:
"Have my older sister and seventh brother come over quickly. I'll take care of my niece's school registration."
The older sister is divorced and has a daughter. Her younger niece is coming to Nanshan City with her older sister and will definitely have to transfer schools.
Lu Fan had previously asked Sun Yue to help him with the school registration and household registration of his two children.
This time, I once again entrusted Sun Yue with the task of handling my niece's school transfer.
Lu's mother was naturally happy that all her relatives were doing well and that their lives were getting better and better.
Thinking about what Lu Fan had said about the factory being short-staffed, she thought for a moment and then personally called her older brothers and sisters:
"I don't have anyone I can trust on my child's side, so I feel more at ease with my own family."
"It's not a high-ranking position, but it's a grassroots position where we can keep an eye on things with our own people, so we can feel more at ease."
Harbour City, headquarters of Shengjing Seasoning Food Company.
High-rise office area.
Howard, as an external marketing director, summoned the head of his sales department.
After the sales manager came over, Howard took out a new soy sauce that had just been launched in major supermarkets and showed it to him:
"I had read your sales department staff's report before, and I didn't think much of it at first."
"But after tasting this soy sauce, I think this product will become a strong competitor to the same product under our Shengjing Company."
"You could even say that this product was designed to target our Shengjing Company."
Howard's words made Zhao Jinshui, the sales manager, quite uncomfortable.
To be honest, when Li Wei reported this matter at the regular meeting...
Zhao Jinshui was very unhappy.
Continue read on readnovelmtl.com
