In Zhao Jinshui's view, what's the difference between Li Wei's behavior and tattling to superiors?
Now that even the head of the marketing department values Li Wei's report so much, doesn't that make him, the manager, seem incompetent?
Zhao Jinshui glanced at the products and then smiled:
“Every year, a few unknown brands appear on the market, but through the process of natural selection, what remains year after year is none other than our Shengjing brand.”
"Director, you're worrying too much. This is just a few employees in the sales department making a big fuss over the slightest thing."
But Howard disagreed with Zhao Jinshui's words, and he frowned as he looked at him:
"But our marketing department has already tried this product, and it is indeed a good product."
"Moreover, the price is comparable to that of Shengjing Company's star products."
"Manager Zhao, you should know that being targeted like this by your competitors is a war of attrition that does more harm than good to any brand!"
"I hope you can take your work seriously, as well as your colleagues in the marketing department, and me as your director."
Seeing Howard's agitation and hint of anger, Zhao Jinshui had no choice but to defend himself.
Then, cursing his bad luck, he took the bottle of soy sauce back to ponder it. As he pondered, he cursed Li Wei for stirring up trouble.
"We need to find a reason to fire him. The sales department's performance is booming, but he's like a troublemaker, always causing trouble for himself."
Howard waited in vain for Zhao Jinshui's reply, knowing that the other party was not very attentive to work because he was a relative of the boss's wife.
But Howard is here to work, not to engage in internal strife.
So, bypassing the sales department, Howard went directly to the advertising and public relations department, the product development department, and even the head of the business department that brings in hundreds of millions of dollars in sponsorships for the company every year.
"Bang!"
The products from Lu's Soy Sauce Factory were left on the conference table.
Howard got straight to the point, repeating what he had said to Zhao Jinshui to everyone:
"We must take action, otherwise the company's performance will drop to its lowest level since it opened in a short period of time."
"As the marketing director, there is absolutely no way I can explain this to the bosses, shareholders, and board members above me."
As he spoke, Howard looked around:
"You're in the same boat. Since we're all in the same situation, let's talk about our next marketing strategy."
All the managers or directors were suddenly notified to come to a meeting.
Before I could even figure out what was going on, Howard launched into a long-winded declaration that the company was about to go bankrupt.
They listened, completely stunned.
"What's going on? I haven't heard anything about it."
"What's wrong with this brand? It may be good, but ours isn't any worse, is it?"
"That's right. Shengjing has been listed for so many years. We don't need to worry about a nobody brand, right?"
The attendees all felt that this externally hired director was making a mountain out of a molehill.
Even a fledgling small brand is using it to compete with its own star product.
Comparable.
I really don't know if this is an overstatement or if the director has gone mad.
Howard looked at everyone in the conference room and felt disheartened for the first time:
"Whether it's a big brand or a small brand, all I know is that this product will soon become a formidable rival to our star product."
With similar quality, the price is slightly lower than their star products.
If Shengjing Company succumbs to sales pressure and follows the other side into a price war, then it will truly be the start of a war.
When Howard was working abroad, he experienced several large-scale attacks from rival teams, some successful and some unsuccessful.
Without exception, every business that dares to challenge large enterprises and corporations has made thorough preparations.
I'm afraid you won't accept the challenge. Once you do, a series of traps await you.
Once you fall into the opponent's rhythm trap, you can only be led by the nose.
Therefore, Howard has always been wary of this kind of thing.
Even when they had just noticed the first signs of trouble, they convened a meeting of management.
However, the result greatly disappointed him.
Instead of recognizing the incident as a major crisis for the company, people didn't see it as such.
They even thought Howard was exaggerating.
Such shortsightedness and inability to see the big picture—how could Howard not be disappointed?
No matter how outstanding he is, he can't stop these guys from dragging him down! For a moment, Howard's expression became extremely serious.
He suppressed his temper and gestured to the managers and directors to try the product first before discussing whether he was making a mountain out of a molehill.
Everyone laughed and exchanged glances, raising their eyebrows, clearly not taking Howard seriously.
Howard didn't argue with the others, but instead instructed his secretary to portion the product into cups and serve them to everyone.
Since things had come to this point, it wasn't appropriate for anyone to continue making things difficult for Howard, the marketing director.
I reluctantly stuck out my tongue and licked it.
Then, it licked it again.
This time, the crowd's gaze gradually shifted from mockery to seriousness.
Continue read on readnovelmtl.com
