Zhao Jinfang believes that as long as this matter is characterized as the company's punishment of an employee who made a mistake, everything will make sense.
She could also smoothly and openly discuss the decline in marketing department revenue with the board of directors, so that those old fogies wouldn't find out about it later and cause trouble for her and President Gu.
The video conference was hastily arranged, and Zhao Jinfang only learned from the data compiled by her assistant that Shengjing's products had been experiencing a continuous decline in regional sales over the past month.
"Why didn't anyone notify me? Never mind, let's call a meeting quickly. Zhao Jinfang notified President Gu, so it makes sense for him to take the lead."
Originally, the directors wanted to put Zhao Jinfang in a difficult position, but when they heard that the monthly sales had dropped sharply, none of them had the intention to make things difficult for her.
He sternly ordered Zhao Jinfang to take responsibility for this and to turn the company's losses into profits.
As for the specific implementation details, General Manager Gu entrusted Zhao Jinfang with handling them entirely.
Soon enough, Shengjing Company's generous discounts were promoted at every level.
"What? Shengjing soy sauce has dropped in price so much? It's a full fifty yuan cheaper! Is this company going out of business?"
"I haven't heard of it. Oh, maybe it's some kind of anniversary sale or something. Wouldn't it be good to have some discounts and promotions?"
"Okay, okay, of course it's good. No way, my mom loves using this brand of soy sauce when she cooks, I'm going to buy a case and send it home."
"Wait a minute, let me scan the code first, just in case it's not a fake."
One of the sales staff couldn't stand it anymore and stepped forward while maintaining a polite smile:
"The two ladies can scan the code directly, or members can enjoy more discounts."
"Please rest assured, the discounts offered by Shengjing brand this time are indeed substantial, but all products are guaranteed to be genuine."
With the shopkeeper's reassurance, the two girls happily carried the three boxes of goods to pay.
This situation is still occurring among businesses in various places.
Of course.
Shengjing doesn't engage in unprofitable business; its main promotional strategies are implemented around the coverage area of Baiyue Supermarket.
They aimed to bring Lu's Food Factory back to its original state, to the point that it couldn't even survive in Nanshan City and should flee as soon as possible.
The products of the Lu family brand are just as good as those of Shengjing and others in terms of both taste and quality.
However, Shengjing's aggressive promotions are still significantly impacting the sales of Lu's products.
Unlike the cumbersome management structure of Shengjing Company, Lu's Food Factory now has only one decision-maker: Jiang Manyue.
Wang Wei's sales department was the first to notice the situation and immediately reported Shengjing's current discounts and promotions, as well as its renewed attack on Lu's Group.
"Vice President, Shengjing Company is launching a massive promotional campaign specifically targeting our Baiyue Supermarket. Isn't that aimed at us?"
Jiang Manyue looked at the report that Wang Wei handed her and fell into deep thought.
Lu Fan happened to come to visit his wife and overheard the conversation:
"What's wrong? Is the food factory in trouble again?"
Before Jiang Manyue could speak, Wang Wei immediately rattled off the whole story.
Compared to her excitement and anger, Jiang Manyue was much calmer and more composed.
She waved the report at Lu Fan and smiled:
"I guessed they couldn't wait any longer and would take action sooner or later, but I didn't expect them to be so willing to invest so much."
Lu Fan and Jiang Manyue carefully reviewed the details of Shengjing Company's promotional products, exchanged a glance, and smiled knowingly.
"It seems we don't need to worry about anything; they're digging their own grave."
"Yes, I never expected such a big company to have so many parasites. Isn't there a single employee who can see through the undercurrents beneath this marketing strategy?"
Lu Fan shook his head: "They've probably been blinded by vanity long ago. Those who actually voiced their opposition have likely been assimilated or squeezed out by that kind of corporate culture."
It has to be said that Lu Fan's explanation was the truth.
Wang Wei listened to the conversation between the Lu couple, which seemed like a riddle; she couldn't understand it at all.
She was so anxious, she was practically scratching her head and cheeks: "Oh dear, what are you two Mr. Lu talking about? Can someone explain this to me? Does this mean we don't need to worry about Shengjing's retaliation at all?"
Jiang Manyue chuckled softly:
"Yes, Shengjing's approach to us is likely to cause them serious damage." Then they began analyzing the pros and cons of this strategy:
"In the short term, sales will definitely surge due to this aggressive advertising campaign."
"But in the long run, it's definitely a bad thing."
Although their Lu's brand is having promotions, it mainly focuses on giving them away; they don't engage in price wars to promote sales.
This damages the brand image; pushing high-end products into the low-end market is completely inappropriate and untimely.
In this respect, Shengjing Company chose a completely opposite path to Lu's Food Factory.
Jiang Manyue pointed to several points in the data, letting Wang Wei look at them herself: "The ones truly affected are actually the low-end market."
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