"Is the convenience store manager crazy or stupid? He just believed us so easily and changed the brand as soon as we told him to?"
Wang Wei even thought that Zhou Huan must have been driven mad by Bai Yue's situation to imagine everything to be so perfect and without any setbacks.
However, those brands that are replaced will not simply watch themselves lose market share.
Then it will probably be another bloody battle.
Zhou Huan and Wang Wei couldn't convince each other, arguing fiercely. In the end, they both looked at Lu Fan, who was watching the show quietly and drinking tea.
"Mr. Lu, tell me, is what I said true or not?"
Lu Fan took a pen from his desk and marked it repeatedly on Zhou Huan's proposal.
Amidst the astonished gazes of Zhou Huan and Wang Wei, Lu Fan smiled broadly:
"Changing the storefront is certainly possible. If you want these stores to remove the foreign-owned signs, you can offer a discount of 520."
All the two could see was what Lu Fan was writing with each stroke.
Franchise fees, brand promotion fees, standardized decoration fees...
In short, all the expenses related to the brand were eliminated by Lu Fan.
Not to mention Zhou Huan, even Wang Wei was completely stunned:
"Mr. Lu, this...this is all the profit from opening convenience stores." "Are you not planning to charge the store managers for these crossed-out portions?"
Hearing Wang Wei's question, Zhou Huan's heart jumped into his throat:
"Mr. Lu, if we don't make this money, what's the point of running a convenience store?"
Isn't this just a blatant attempt to rush into the market and lose money?
Unexpectedly, as soon as he opened his mouth, Lu Fan shook his head:
"No, what is our goal? The portion of the concessions that have been crossed out is still far from meeting the standard target."
Wang Wei and Zhou Huan had no idea that their goal was to make money.
Lu Fan was about to laugh at the two of them for their limited perspective:
"We need to broaden our horizons, go even further, and not just focus on our immediate little plot of land."
"Since this market has already been divided up by foreign capital, instead of thinking about how to reclaim our territory and then figuring out how to make money, we're rushing into the competition head-on. That's clearly using our weaknesses to attack others' strengths."
As Lu Fan spoke, he picked up his pen and marked the following points on the proposal:
We help stores upgrade their decor for free, and offer standardized product prices and lower wholesale prices.
The payment period has been extended to once every six months, with an annual inventory review. Stores with high customer satisfaction will receive cash awards and other benefits.
There are also numerous clauses regarding products, retail, and store upgrades.
Not to mention Zhou Huan, even Wang Wei was envious and wanted to open a convenience store to test the waters.
But this is thinking from the perspective of the shop owner.
What about themselves? Are they really planning to make a losing deal first? Zhou Huan was stunned, and Wang Wei wanted to persuade him further.
Lu Fan, however, had no intention of keeping them in suspense any longer. He waved his hand and said:
"We have a complete logistics and distribution process for goods, as well as a stable and reliable source of goods."
"The money saved in this area is enough to cover the benefits of closing the store."
"Furthermore, we are domestic assets, while the other party was originally a foreign-invested enterprise. They will not have more benefits or preferential treatment in terms of taxes and surcharges than we do."
"From this perspective, even if the other brand takes action and joins our price war, they will not have any advantage."
The final result was naturally that Lu Fan's new brand took over, and the old brand was completely kicked out of the country.
Lu Fan's words made Zhou Huan and Wang Wei think about it.
On the surface, it seems that their acquisition of convenience stores is a losing proposition due to the issue of profit sharing.
However, this calculation needs to be comprehensive, taking into account the coverage of convenience stores throughout the city, logistics and distribution, and the purchase price of a large number of goods.
They seem to not only make money, but also, because the convenience store has become their own brand, they can also include their own products in it for key sales.
In this way, the revenue from other products can completely cover this part of the expenditure.
Wang Wei's eyes lit up at this thought:
"Manager Zhou, I think President Lu's plan is feasible. What do you think?"
Zhou Huan's face flushed, and he nodded excitedly:
"It's simply the perfect finishing touch."
However, he paused again, looking somewhat troubled, and said, "But I'm also in charge of operating Baiyue Supermarket. I've only done a preliminary plan for the convenience store, and I simply don't have the time or energy to work on it further."
"President Lu, I originally thought this matter would take a while to be implemented. By then, Baiyue would definitely have become one of the top ten chain supermarkets in the country. Now it seems that the plan is going so smoothly, but my progress is slow."
If progress slows down, Zhou Huan will be unable to take care of the convenience store's operation and management.
Lu Fan had high hopes for Zhou Huan and felt that the plan needed to be executed by him.
However, compared to the still-developing plans, the operation and prospects of Baiyue Supermarket are more important.
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