Chapter 402 Learning from Sea Cat
Lu Rang brought over the front-end and back-end developers who were his previous employees from the game company.
He also promised a high salary to bring one of his online friends over, and together with Sun Jin and his own team, they added many of the features proposed by Jiang Xue to the existing prototype.
First, the entire computer and mobile APP is made simpler.
In terms of functions, live broadcast technology is used to achieve real-time interaction between teachers and students. Students can communicate and ask questions to teachers during the live broadcast.
Improved the interactivity and effectiveness of online learning.
During the live broadcast, the teacher can use PPT presentations, multimedia, videos, music playback, and real-time annotation prompts on the PPT handouts to enhance the teaching effect.
The function of raising hands on the student side has also been added.
Some features for quick reply interaction.
Unlimited high-speed playback of recorded lectures is provided after class to facilitate students to review and consolidate course content.
When Jiang Xue received the trial version not long after, she was amazed by the skills and speed of the people.
It’s only been a short time.
It's done.
This function was developed and Jiang Xue’s team moved in.
The APP continues the original one, learn from Haimao.
In addition to Sun Jin's previous management team, some of Jiang Xue's people joined.
The people in charge were Jiang Xue and Sun Jin. They found a former English teacher from New Oriental named Ye Lanxin from the management of Xuehaimao.
This person has a jumping mind, and she has suggestions for some of the functions that Jiang Xue thinks are more useful based on the original ones.
Especially when she knew that the company's main learning theme in the future would be English, she made many suggestions that were well adopted regarding courses, development, and offline training structure.
She was responsible for and participated in the formulation of the new curriculum.
She also participated in the publicity plan.
Sun Jin looked at the promotional plan and was amazed.
Thinking that Xue Haimao would not run out of funds and would be able to develop stably, he just walked away and participated in the construction of the live broadcast platform with Lu Rang.
This is handed over to his own management team, together with Jiang Xue's people.
After the test was completed without any problems, this function was officially launched and online promotion began.
The publicity and promotion plan formulated by the team is mainly divided into online.
First, there are some recommendations from experts in learning English.
Attract a small crowd.
After going through the whole process and confirming that it is feasible, we will start placing advertisements online on Weibo, WeChat, and some popular related website mini-programs.
For just 9.9 yuan, you can receive a learning gift package sent by Xuehaimao, which includes basic English learning books, courseware, and some auxiliary learning tools.
The most important thing is that there are 6 free trial classes of live classes.
It is aimed at students who have no English foundation, whose schools have not yet opened English classes, who are preschoolers, or who are already in elementary school and want to learn in advance.
Parents today are not as pushy as those in later generations, but some of them also realize the importance of education.
Importance of English as a major subject.
Not everyone can afford to send their children to tutoring classes.
It was 9.9 yuan, so I applied for it, thinking it wasn’t expensive and worth a try.
Although it is only 9.9, it also screens out a group of people who don’t need it and don’t have children of school age.
Only those who need it will apply.
After receiving the gift package, you need to download the mobile phone or computer software according to the instructions in the gift package and add the head teacher’s WeChat.
The trial classes are conducted in small groups with different teachers, and there are also relevant personnel to follow up and recommend subsequent courses.
I have spent money, even though it is only 9.9, but when the item arrives, I have to make sure that the 9.9 yuan is recovered.
Many parents downloaded Xuehaimao with a try-it attitude and added their class teacher on WeChat.
The class teacher will provide several trial class time options.
After the choice is made, the head teacher will follow up the whole process, remind students before class starts, and talk to the parents about the child’s progress after class.
The teachers in charge are all graduates from prestigious universities and have a certain educational foundation.
After six classes, many parents felt that the teacher taught very well.
Some parents will proactively ask about the price of follow-up courses and some of the things they need to learn.
The price is right for payment.
For other parents who did not pay immediately, the class teacher would enthusiastically recommend some full-priced, long-term courses one-on-one.
There are also some words.
"Many children do not dislike studying, but the teachers they meet are too boring, which causes their enthusiasm for learning to be dampened again and again. The teachers at Xuehaimao are all highly educated and experienced, and there are also class teachers who answer questions one-on-one."
“Learning knowledge is a continuous process.”
"Compared with offline learning, we have a price advantage for online learning. Also, if you don't understand what you learned in class, we can replay the course on our website or mini program."
"If we have the ability, we should let our children get ahead so that they don't lose at the starting line."
"Sign up today and get a coupon for trial class students, today only."
etc.
Many excellent sales personnel are recruited to do these jobs.
Provide some answers based on parents' concerns.
Work hard to get parents to purchase full-priced courses later.
Therefore, the 9.9 yuan learning package is sent out at a loss.
A lot of loss.
A lot of money was also spent on publicity and promotion.
But we got the right people.
Through the free live classes, a large number of people who can attend a few classes are screened out.
The number of parents who finally signed up for full-price courses was still very impressive.
This plan was formulated by Ye Lanxin based on offline training and Jiang Xue’s additional suggestions.
During Jiang Xue's interactions with Ye Lanxin, she also saw her abilities and hard work.
She had made many suggestions to Sun Jin before, but Sun Jin was relatively conservative and did not accept them.
Later, the company's development was restricted and the boss introduced capital. Ye Lanxin tentatively expressed some of her suggestions and opinions, all of which were adopted.
Suddenly she was full of fighting spirit and felt that her chance had come.
Just work harder to express yourself.
She has experience as a teacher in a large training institution. The main themes online and offline are actually similar.
In order to retain customers by visiting their store, they used some words of speech and methods, combined with their online courses, to create a promotional plan that was adopted.
Jiang Xue contacted her several times, and her abilities were indeed noticed. Ye Lanxin was promoted by Jiang Xue from the head of the course teacher to the person in charge of learning Sea Cat.
Become the fastest promoted employee.
They are old employees of the original company. All of a sudden, the morale of those employees who were previously depressed has greatly increased.
Later, with the release of advertisements, word of mouth accumulated.
The number of members exploded, and the turnover of online courses also reached astonishing figures.
Sun Jin was completely overwhelmed with admiration for Jiang Xue.
A project that he personally took charge of and was half-dead was revived in this way.
He resigned from the management level and saw that the people he had previously neglected were reused by Jiang Xue and played a very important role.
He also became more aware of his own shortcomings.
He will not start a business. Maybe he is more suitable to be a technician than to be a boss.
The bulk of the company's shares were given to Jiang Xue's company, and he gave it without any complaints.
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