Green Source Food Processing Plant.
Located in Wong Chuk Shan, Shatin District, Kowloon.
It is a food factory integrating slaughtering, chicken and duck processing.
Founded in 1978, the founder is Li Xingwang.
It covers an area of 3,335 square meters, which is about five acres.
Mo Zhexuan has been planning to build a food processing factory so that he can supply all the fragrant duck shops.
Ever since Wang Yalin's former comrade-in-arms Li Minghua took over Shengyi Hall, both sides made a lot of money in the last few remaining games of the Bullfighting World Cup.
All the underworld gambling stalls in Hong Kong were also affected. After careful planning, a total of tens of millions of Hong Kong dollars were earned from all the gambling venues.
Mo Zhexuan got half of it, which was close to five million Hong Kong dollars. After having sufficient funds, he recruited people on a large scale, preparing to fully develop and expand Fragrant Duck.
There are currently three flagship stores of Fragrant Duck in Hong Kong, located in Times Square in Causeway Bay, Central, Taikoo Centre in Eastern District, and Harbour City in Tsim Sha Tsui. Each store is 500 square feet, or about 50 square meters.
The three stores have a daily turnover of more than HK$50,000. After deducting the store rent, they can earn at least HK$300,000 per month. It is no exaggeration to say that they are making a fortune every day.
At this time, in a Honda Prelude heading to the Lvyuan Food Processing Plant, Mo Zhexuan was discussing the value of acquiring the Lvyuan Food Processing Plant with Li Wei, the general manager of Fragrant Duck.
"Mr. Mo! Due to the recent economic downturn in Hong Kong, the Lvyuan Food Processing Factory is currently suffering heavy losses. The owner, Li Xingwang, has decided to sell it. I estimate that we can acquire it for no more than 12 million Hong Kong dollars."
"The factory currently has semi-automatic equipment worth one million Hong Kong dollars, all imported from Prussia, and employs about fifty people. If we can acquire it, our product supply will be eased."
Li Wei, general manager of Fragrant Duck, expressed his views enthusiastically.
"Manager Li! Well done! I'd like to hear your opinion on developing scented duck."
Mo Zhexuan nodded in agreement and then asked the core question.
That is how the fragrant duck will develop next and how to quickly occupy the market, otherwise once it becomes popular.
There will definitely be countless players rushing into this field crazily, which is why we pay them high salaries to come here.
"Mr. Mo! I've been thinking about how Fragrant Duck should develop for the past two weeks. I've looked at the expansion models of McDonald's and KFC. I think if Fragrant Duck is only satisfied with the Hong Kong market, then it can adopt a direct sales model. If it wants to expand into other countries, then it should adopt a franchise model."
Li Wei resigned from his position as deputy general manager of McDonald's Hong Kong a month ago and jumped to Xiangwei Duck as general manager.
I saw the development prospects of fragrant duck, so I have been thinking about how to expand.
"Tell me about it in detail."
Although Mo Zhexuan did not enter the food industry in his previous life, after Zhouya and Juewei went public.
I also learned about the development history of these two companies in detail.
So I already have an idea in my mind, and this question is also a test.
"If we're only focused on the Hong Kong market, then the direct sales model is the best option. Hong Kong is only a small area. I estimated that 200 square feet would be more than enough for our store. Furthermore, since we specialize in high-end food, it's not affordable for ordinary families, so we have to open it in a prosperous area in Hong Kong."
"If we calculate it based on one store every ten kilometers, then the maximum number will not exceed 200. So it depends on how ambitious you are. If your goal is the entire Chinese community, then the franchise model is imperative."
"The advantage of direct sales is that we can better manage the quality of the ducks, perfectly implement the company's strategy, cut out the middlemen, and provide consumers with better value. The disadvantages are high investment costs, difficult management, and inventory risks."
"Joining a franchise can strengthen our brand image in a short period of time, while also accumulating a large amount of capital, transferring inventory, and reducing sales pressure. Of course, the disadvantages are also more obvious. Franchisees act independently, making supervision more difficult..."
"Of course, I have been thinking about whether it is possible to combine direct sales and franchising, and at the same time let employees participate in it to achieve a win-win effect."
Li Wei frowned and expressed his thoughts. Combining direct sales and franchising, and then adding the participation of excellent store managers, is definitely a new business model, which will definitely be successful.
"I didn't expect you to think so far ahead. You should be talking about the franchisee providing the capital, the excellent store manager managing the business, and us providing the brand and products. This should be a partnership model. I'm not wrong about you."
"I've considered this a while ago. Once our brand becomes bigger, we can allow franchisees to invest, either financially or as a store equity stake. However, they can only own 49% of a single store. Our company will then assign excellent store managers to manage the business."
"I'll give the corresponding stores a commission based on their performance. That's all I can think of right now. I'll leave it to you to refine the details, mainly the competition system and promotion channels."
Mo Zhexuan couldn't believe that Li Wei was currently thinking about a win-win model for all three parties. This was the partner maker model that all companies in later generations transformed into, and it could be said to be a magical tool with all advantages.
"Mo Sheng! I'm completely impressed. Don't worry, I'll definitely come up with a complete plan."
After hearing this, Li Wei's eyes lit up as if he had been enlightened. He never thought that the boss had already come up with this model. If it could be improved, it would definitely become a business classic.
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