On October 16, a delegation from Qianhe Food Factory arrived at the booth early. When the exhibition hall opened, the merchants crowded into the booth like workers going to and from get off work. Suddenly, they were enlightened:
Four beauties wearing white dresses, high heels, with fair skin and beautiful bodies, held signs that read: Qianhe food must be high-quality; Qianhe Qianhe, congratulations from all directions; Qianhe canned food, the prelude to happiness; pets must eat Qianhe for happiness!
Each sign is marked not only with traditional Chinese characters, but also with English, French, Russian, Japanese, Portuguese and other languages. These are basically the international languages that people on earth can use. If they are not used, then we may have to negotiate with the United Nations.
People kept coming to the beautiful woman holding the sign, looking at her and asking about Qianhe Food, where the booth was.
At this time, the translator came out to talk. The Japanese translator led a group of Japanese people to the Qianhe Food booth, followed by the French translator leading a group of romantic French-speaking white people...
In front of the booth, Xu Rui and Xu Mei, both dressed up beautifully today, distributed the materials in their hands to everyone who came. It was the first time for both of them to have such close contact with foreigners. They were very nervous at first, but after getting busy and seeing that the foreigners were fine, they felt calmer.
Someone who was going to the bathroom saw a large group of foreigners appearing in front of the Qianhe Food booth. Out of curiosity, he came over to take a look. As a result, more and more people came to the Qianhe Food booth, and the cadres in charge of security in the exhibition hall were also directing them nearby.
The Qianhe Food booth was quite distinctive, featuring a realistic, color image covering ten square meters. It depicted a verdant mountain landscape, shrouded in mist, with bizarre rock formations, a gurgling stream, and dense bamboo forests. A beautiful girl in traditional attire, her face delicate and smiling, held a can in one hand and pointed to the green hills behind her with the other. The backdrop read: "Qianhe Food, Green Guarantee!"
The foreigners chattered and pointed at the background. Several translators continued to explain to them and showed them several stories in the materials:
Canned Asparagus is a story about the blood-and-flesh connection between generals and soldiers, focusing on the battlefield and told primarily to the Japanese.
Canned Fruit tells a poignant love story about a couple, focusing on French-speaking foreigners.
Canned Pets is a story about an old man and his domesticated cats and dogs, focusing on merchants from English-speaking countries such as the United Kingdom and the United States.
The Japanese have always liked to eat asparagus. Historically, they have admired the spirit of Bushido, so the relationship between generals and soldiers is very consistent with their culture. Therefore, the Japanese were the first to open a few cans of asparagus to taste. The refreshing canned asparagus tasted much better than dried asparagus, and they couldn't help but eat it with relish. After opening several cans, they couldn't help but ask for a quote, the translator asked Sun Zongyuan.
Sun Zongyuan said: "Two dollars each, $4,000 per ton."
The Japanese men mumbled something to each other for a while, and then the translator told Sun Zongyuan, "They said they can sign a contract for 100 tons at $2,600 a ton."
"It's $3,000 per ton, and it can't go down any further. After all, there's not a lot of high-quality asparagus in production. If they insist on $2,600, just tell them the asparagus can be downgraded a grade."
"Zongyuan, I think you can make a lot of money with 2,000 US dollars. Don't let it go to waste." County Magistrate Wang Peizhong whispered to Sun Zongyuan.
"No, look at them. They are five or six businessmen, representing five or six companies. On average, each one doesn't make much."
There was another babble of chatter, and then the translator said, "OK, $3,000 a ton, 400 tons."
Sun Zongyuan and County Magistrate Wang Peizhong smiled at each other.
There is a special signing room in Hall No. 3. Several leaders from the region and county also came to the signing room. The leaders stood in a row and were in high spirits. Sun Zongyuan and the Japanese agent Matsushita Jiro signed the standard contract. The contract stipulated that the Japanese side would first pay a deposit of 120,000 US dollars to Qianhe Food Factory, the goods would be shipped before New Year's Day, the remaining balance would be paid upon arrival of the goods, etc. Of course, there was also liability for breach of contract. How could Sun Zongyuan breach the contract!
1.2 million US dollars. According to the official exchange rate at that time, one US dollar was exchanged for 2.97 RMB, and the black market price was one US dollar for 8 RMB. Even according to the official exchange rate, it was 3.6 million yuan.
The first export order of Anyang County appeared, breaking the historical record of no exports from Anyang since the founding of the People's Republic of China!
Others are not clear about the profit of this batch of canned goods, but Sun Zongyuan knows it. The cost of one can is only 1.2 yuan, and the net profit of one can is about 2.2 yuan. Sun Zongyuan's net profit from this batch of canned goods is more than 2.5 million yuan. 400 tons of canned asparagus can be produced in ten days without having to wait until New Year's Day. Well, it would be best if it can be produced before the Canton Fair ends, that would be great!
In order to facilitate communication, Sun Zongyuan and Matsushita Jiro left each other their contact addresses and phone numbers.
This is how things are. With the beginning, things went much more smoothly afterwards. The French agent signed a contract for 500 tons of canned fruit, and the Soviet Union signed a contract for 1,000 tons of canned fruit. Each ton of canned fruit cost $2,000, which is more than 60% cheaper than the production in other parts of the world. The taste is also good. Wouldn't it be stupid not to take advantage of the bargain?
The United States and the United Kingdom signed contracts for 800 tons and 300 tons of pet canned food respectively. The price is reasonable, $3 per can. After all, the raw material is mainly meat. It is normal for meat to be more expensive than fruit. Everyone believes this.
It seems that the five permanent members of the Security Council, including Britain, the United States, France and the Soviet Union, have all arrived. They asked for it to be delivered before Christmas. Sun Zongyuan calculated the time and there should be no problem.
Of course, I left my contact information with these agents, so if I need business in the future, I can just contact them directly by international long-distance calls.
October 16th was a lucky day for Qianhe Food Factory. In Food Hall No. 3, Qianhe Food set a new record in the Canton Fair food industry with a contract value of US$10.8 million.
That evening, Vice Governor Chen from Shandong Province personally visited the leaders and exhibitors from Ganhe District, Anyang County and other places, and spoke highly of Qianhe Food Factory's unique exhibition and sales methods.
Qianhe Food Factory and Anyang County made a splash at the Canton Fair, both breaking the record for the number of contracts signed during their first exhibition. Even the leaders of the State Economic and Trade Commission paid attention to Qianhe Food Factory's contract signing and foreign exchange earning capabilities, and expressed their appreciation for Shandong Province's marketing methods and marketing talents.
When there are achievements, everyone likes to summarize the experience.
After failure, few people summarize the reasons for failure.
Leaders at all levels hope that Qianhe Food Factory will continue to sign large orders.
It's far from simple. Not to mention securing the supply of raw materials, the peak fruit season is almost over, and asparagus isn't something you can just grow overnight; it has a long growing season. Even production capacity isn't keeping up. Domestic orders are being processed overtime, and the challenge now isn't just about contract size, but ensuring order fulfillment.
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