Wu Changfeng left the company and spent the whole day squatting in a nearby photo studio.
There are spares of the raw materials for milk tea on the truck.
I had my photos taken at a photo studio for a whole day.
Of course, most of the components are synthetic.
Do whatever looks good.
Then, a printing company is hired to produce brochures, product descriptions, policy documents, and the like.
Then, through connections at the Beijing Liaison Office, they contacted Director Zhang of the TV station's advertising department.
Wu Changfeng arrived at the TV station as promised.
Director Zhang is a woman, like a ripe peach.
At this time, television stations had begun to explore advertising opportunities.
Therefore, Director Zhang was very enthusiastic when he met his client, Wu Changfeng.
Advertising revenue is directly linked to performance.
Regardless of the size of the client, anyone who can afford to advertise is a god.
After exchanging pleasantries for a while, they officially got down to business.
Minister Zhang asked, "Mr. Wu, what type of product do you have, and what time period would you like to advertise in?"
Wu Changfeng replied, "The product is milk tea."
"milk tea?"
"A beverage, to put it simply, is a combination of milk and tea."
Minister Zhang scratched his head: "Something's strange..."
"The whole world is changing rapidly."
"That's true." Director Zhang smiled. "What time slot would you like to air it?"
Wu Changfeng said, "It's garbage time."
"ah?"
Director Zhang was momentarily stunned.
I've never encountered such a request before.
In the past, customers would beg for prime time slots.
Why is there someone going against the grain?
Director Zhang looked at Wu Changfeng, his face full of doubt.
Wu Changfeng said with a smile, "That's right, it's during the off-peak hours."
In the previous life.
Advertising during off-peak hours has become a national nightmare.
Especially provincial television stations.
The late nights are almost entirely filled with advertisements.
It is played repeatedly, creating a brainwashing effect.
Nothing else, it's just cheap!
It's practically free.
Therefore, advertising during off-peak hours has become a winning strategy for products like underwear and medicine.
Especially lingerie advertisements.
Tsk tsk...
Countless ignorant teenagers gave themselves to Tingting.
Director Zhang really couldn't understand what was so good about the garbage time slot.
"Who's going to watch this?" he asked. "Why?"
"Cheap."
"Uh..." Director Zhang coughed and took a sip of water: "That's not bad, but the effect isn't good. Aren't you afraid of wasting money?"
"What I want to do is create a comprehensive, multi-dimensional advertising cluster effect."
What does this mean?
Wu Changfeng took out a cigarette and gestured to Director Zhang.
Director Zhang waved his hand, indicating that Wu Changfeng could draw.
"What I mean is..." Wu Changfeng exhaled a smoke ring, "I'm going to do every place where I can advertise."
"That's a big spender!"
Director Zhang exclaimed in surprise: "Newspapers, magazines, you'll do all of those?"
Wu Changfeng nodded.
Director Zhang rolled his eyes and then said, "I suggest you submit all your applications to me at once, and I'll arrange prime time slots for you."
"It's guaranteed to be the time when people all over the country are sitting on their beds waiting to watch TV."
"As you know, CCTV is the largest television station in the country, with outstanding advertising revenue and exponential growth in results."
Do you understand what I'm saying?
Wu Changfeng flicked his cigarette ash: "I understand, but I won't do that."
"Why?"
According to Director Zhang's plan, if Wu Changfeng were to develop advertising in all aspects...
That would require at least tens of millions in advertising fees.
Who wouldn't be envious of such a large sum of money?
Wu Changfeng said, "What I want is a comprehensive approach that starts with specific points, then expands to broader areas, and progresses step by step."
Director Zhang nodded, inwardly thinking: That sounds nice, but it's just bragging!
To put it bluntly, I have no money!
I thought I could fool my superiors and achieve my monthly sales target.
well.
Looks like there are some small fry.
Wu Changfeng scoffed inwardly: What a joke! I'm only here to buy a low-traffic time slot, and you're telling me about prime time?
I'd better give you my savings for my funeral!
But we can't lose face.
All I could do was say that I was going to advertise in every way possible, and that I shouldn't try to squeeze any extra money out of me.
Finally, both parties agreed on an advertising time slot.
After 9:30 pm, several commercials will be inserted into the TV series being broadcast.
In later times, people would just finish get off work at 9 p.m., and entertainment would just begin, with night markets just opening.
But in this era.
Going to bed at 8:30 pm is almost a nationwide standard practice.
Very few ordinary people stay up late.
Therefore, advertising costs during this period are extremely cheap.
It only cost 150,000 to buy out a month's lease!
After all, it's CCTV; if it were placed on a provincial-level TV station, it would be even cheaper.
The copy for Wu Changfeng's advertisement was submitted to Director Zhang, and the television station was tasked with filming it.
The two parties signed a contract.
Wu Changfeng carefully packed the contract away. This was too important; it was part of his plan to exploit connections for free!
"I wish Mr. Wu great success in his business." Director Zhang shook hands warmly.
"I wish you continued success in your career," Wu Changfeng replied politely.
Leave the TV station.
Wu Changfeng breathed a sigh of relief.
During my time in Beijing, the factory deducted money from my card again for expenses and to order plastic cups.
There's only a little over 200,000 left in my account.
If we don't make money this month, the branch office won't be able to pay salaries.
I could only painfully exchange the US dollars for RMB.
Wu Changfeng took out the contract and looked at the seal of CCTV Advertising Department on it.
This chapter is not finished yet. Please click on the next page to continue reading the exciting content!
Continue read on readnovelmtl.com
