After Wang Qiang finished speaking, everyone in the mobile game department understood their mission.
The game development is progressing at breakneck speed, like it's been injected with adrenaline.
In just over two months, both the domestic version of "The Legend of Bowen" and the African version of "The Legend of Africa" were completed.
Hou Wenjie personally tested the game and found it generally met his requirements; he only suggested a few minor changes.
Then, he convened a meeting with company veterans and Wang Qiang, the head of the mobile game department.
Once everyone was present, Hou Wenjie cleared his throat and said, "I'm not worried about promoting 'African Legends.' We have a large number of stores in Africa. As long as we hang up our game posters in every store and put our game at the top of the mobile app stores, 'African Legends' will definitely be a huge hit!"
Well, aren't there over 200 million mobile game users in Africa?
Our advertising slogan in Africa includes the line, "African Legend, the legend played by 200 million brothers in Africa!"
As the general manager of Bowen Mobile's Greater Africa region, Lao Li nodded and said, "This advertising slogan is great, concise and impressive!"
Hou Wenjie had already planned for domestic promotion.
But firstly, he wanted to highlight the democratic atmosphere; with so many people, he couldn't possibly make all the decisions by himself!
Secondly, it also allows the company's management to take initiative, and everyone can speak freely, which may spark some new ideas.
Wang Qiang, as the head of the mobile game department, was the first to speak:
"Our mobile game is very similar to the original online games."
My opinion is that the main strategy should be to play the nostalgia card!
I filmed a scene of an old-fashioned internet cafe with people queuing up to use the computers, playing games with very poor graphics!
Then the voice-over says, "We worked so hard, spent all our money, and turned the online game from our childhood into the legendary Bowen Legend!"
Here, the game screen begins to display gameplay footage from Bowen's Legends!
After listening, Hou Wenjie took the lead in applauding before continuing:
"This ad is good, count it! But we can't just have one ad!"
We're going to do viral marketing, making watching our Bowen Legend ads feel like watching a TV series!
Old Liu said, "We definitely need to hire celebrities for advertising!"
Since our game focuses on nostalgia, we should invite veteran celebrities!
Back then, Hong Kong stars dominated the entertainment industry!
Old Liu hesitated and didn't continue. In his mind, those famous Hong Kong stars were different from some mainland stars nowadays; they had integrity, and they probably wouldn't look down on endorsing Bowen Legend.
Hou Wenjie roughly understood Lao Liu's thoughts and said with a smile:
"Then let's find a veteran Hong Kong star to endorse it! I'm sure no one would refuse if the money is right!"
It's the era of young, handsome actors now. While we may still think that veteran stars are still very popular, they haven't actually been acting for a long time!
If we're going to invite someone, we'll invite the real big names!
We invited Chow Yun-fat, Jackie Chan, Lok, Ka-fai, and Yan Cho!
The advertising budget has been maxed out!
Uncle Zhang, you're good at this kind of thing, you should handle it yourself!
I already have some ideas for the advertising copy, and I'll send them to the marketing department later!
We either don't do it at all, or we do it on a massive, earth-shattering scale!
Old Zhang nodded: "I'll get to work on this after the meeting!"
...
Old Zhang is quite capable. Three days later, Chow Yun-fat and a host of other celebrities gathered at the Bowen mobile phone factory!
After signing the contract, Hou Wenjie suggested starting filming immediately so as not to delay everyone's schedule!
Inside the pre-built green tent, Chow Yun-fat and others donned the same equipment as in the game, wielding greatswords or axes, and reciting their respective lines!
Filming progressed quickly, and all the stars were seasoned veterans with outstanding acting skills, so they basically nailed the scenes in one take!
Including the time spent changing clothes, the total shooting time was less than an hour, which is incredibly fast!
Two days later, The Legend of Bowen officially launched on all platforms!
The first wave of ads for "Bowen Legends" is here!
It covers all short video platforms, browsers, and novel apps—it's absolutely insane!
In the advertisement video:
In front of an old-fashioned desktop computer, a young man is excitedly waving the mouse.
Several people were gathered behind him, all watching with expressive faces as the game characters fought and fell to the ground in the brutal game screen!
A voice-over rang out, echoing our youth!
Now that we're all past thirty, family, work, and life are suffocating us.
What has extinguished our former vigor? Where has that spirited young man gone?
I am thirty-five years old this year. I do the same repetitive work every day, living a mediocre life. I can see the end of my life at a glance.
Three months ago, I resolutely chose to resign.
I want to recapture that feeling I once had; I want to chase my dreams!
For three months, my brothers who had fought alongside me used our savings to recreate the game we played in our youth!
We've turned it into a mobile game! Its name is Bowen Legends!
Bowen Legend! Brothers, I'm waiting for you inside! Let's reunite and set sail again for our youth!
We are still the same teenagers we used to be, nothing has changed!
The scene continues, showing a group of old boys playing Bowen Legends!
Tears streamed down everyone's face!
This advertising campaign was a success.
"Old Boys", "That Boy Once Upon a Time", and "Bowen Legend" have all trended on social media!
On social media platforms, many people have expressed their opinions.
"I never expected this to be an advertisement. The copywriting is so bad, I'm devastated!"
"Stop talking, stop talking, I'm going to download Bowen Legend right now!"
"This world is too cruel to middle-aged men! 'Old bacon'! 'Old man'! 'Old boy' is a better term! I'm going to play Bowen Legends!"
"Bowen Legends put their heart into it. There are many kinds of games on the market now, but none of them can find the original flavor!"
I've already downloaded and played it, it's pretty good, the perks are amazing!
There were praises, and of course, there were criticisms.
"What a piece of trash game! With such terrible graphics, it's clearly a money grab. I wouldn't play it even if it were free!"
"They're exploiting nostalgia again! It's so annoying!"
In the TV series, a martial arts drama is being remade again and again, just to cheat investors out of their money!
In movie theaters, movies use old songs as background music to rip off audiences!
Now, even games can be used as a source of nostalgia! Middle-aged men already have it tough enough, and now you're exploiting their nostalgia!
"I don't understand any sentimentality. I've never played this kind of game before. I played for ten minutes. Everything costs money! Automatic recycling costs money! Orange weapons cost money! Soul rings cost money!"
It costs money no matter where you go! And the picture quality is terrible!
They can't even figure out how to scam money properly!
Whether players praise or criticize, "Bowen Legends" has ultimately sparked heated discussions!
Downloads on various platforms are also soaring!
The transaction volume in the past 24 hours has exceeded 20 million!
A mobile game with monthly revenue exceeding 100 million yuan can already be considered a success!
Clearly, the potential of "Bowen Legends" is much greater than just breaking 100 million!
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