On the third day after the launch of "Bowen Legends", the second wave of advertisements is coming!
In the video:
A middle-aged man is submitting his resignation to his boss.
The camera cuts to the reason for the application:
The world is so big, I want to see it!
At this moment, the background music of the video begins to play.
Change your lifestyle and make yourself happy.
Let go of your obsession, and the weather will become nice.
Every time I walk through it, it's a learning experience.
What are you waiting for? Make the right choice!
Let bygones be bygones.
Whether it's a joke or a lie, the road is under your feet.
It's actually not complicated. Just remember that you are you.
wu oh oh, wu oh oh】
The background music kept playing, and in the scene, the boss tried to persuade the middle-aged man, but the man remained firm.
The boss finally signed his name on the resignation letter!
Then the scene shifts, and the middle-aged man has walked out of the company. The sky is blue, and he has his arms outstretched, as if he wants to embrace the whole world.
The background music also reached its first climax at this moment!
I am still the same boy I used to be, without the slightest change.
Time is merely a test; the belief planted in my heart has not diminished in the slightest.
The boy before me still had the same face as before.
No matter how many difficulties lie ahead, we will never back down. We will never give up.
Like a fire, wu oh oh】
The scene progresses rapidly as the man finds his former best friends and persuades them to play the game together.
They chose to work in an empty warehouse that nobody wanted.
They fought day and night.
The background music (BGM) starts repeating.
Change your lifestyle and make yourself happy.
Let go of your obsession, and the weather will become nice.
Every time I walk through it, it's a learning experience.
What are you waiting for? Make the right choice!
Let bygones be bygones.
Whether it's a joke or a lie, the road is under your feet.
It's actually not complicated. Just remember that you are you.
miya miya miya miya miya, call me】
Although the lyrics are repeated, some of the emotions are different now.
If the initial feeling upon leaving the company was one of boundless relief and boundless freedom!
Then, in conjunction with the scene of the brothers fighting hard, there is the joy of all the hard work paying off.
The background music is still playing, and the plot is still unfolding.
I am still the same boy I used to be, without the slightest change.
Time is merely a test; the belief planted in my heart has not diminished in the slightest.
The boy before me still had the same face as before.
…I'm still the same young Miya I used to be.
I am still the same boy Miya I always was, and I am still the same boy Miya standing before me.
In the scene, a middle-aged man and his brothers overcome numerous difficulties and finally succeed in developing the game!
They wept with joy.
Later in the story, the game "Bowen Legends" is launched, and middle-aged people pick up their phones and start playing the game. Their faces, which were always frowning, finally break into smiles.
The background music also came to an end here.
The video continues.
The middle-aged man went home and picked up his favorite guitar from his youth, while his other brothers also brought their favorite instruments.
The man in the video finally spoke for the first time: "A song called 'Old Boys' is dedicated to all the old boys in the world."
All the brothers sang together.
That's what I miss day and night.
The one I love so deeply
How exactly should I express this?
Will she accept me?
Maybe never
Tell her that sentence
I am destined to wander the world
How can there be any attachments?
Dreams are always out of reach
Should we give up?
Flowers bloom and fade, and the rainy season comes again.
Where are you, spring?
Youth is like a rushing river.
Gone and never to return, no time for farewell
All that's left is my numbness.
The passion of yesteryear is gone.
…
If the first wave of copywriting for "The Legend of Bowen" resonated with many middle-aged people, it would be a case of "the legend of Bowen" evoking a sense of nostalgia.
So, the second wave of advertising directly maximized the power of nostalgia!
The songs "Youth" and "Old Boy" were a bombshell opening act, playing their cards right from the start!
At the same time, "Youth" and "Old Boy" were also uploaded to the NetEase Music platform.
Of course, Hou Wenjie also knows how to make good use of people, so he had his assistant Wang Wenhui, who has a good voice, sing a song called "Legend" based on the game!
On the online music platform, the three songs lived up to expectations and quickly occupied the top ten of the new song chart!
"Old Boys" tops the list! "Youth" is second, and "Legend" is fifth!
Many industry insiders and mobile game professionals never imagined that a mobile game could be promoted in such a way!
Let the game designer debut as a singer!
They've really come up with some new tricks!
The comments from netizens are endless!
"Just because of the song 'Youth,' I'm definitely going to play the game 'Bowen Legend'!"
"The world is so big, I want to see it! Reading this resignation letter makes me want to quit my job too!"
"I am still the same boy I used to be, without the slightest change. Time is just a test, and the belief planted in my heart has not diminished at all!"
Damn, this song made me, a grown man, cry.
"I'll play 'The Legend of Bowen,' okay?! Stop singing, or I'm really going to quit!"
"The scene where everyone went back to their homes to get their instruments really touched me."
Back in the day, I used to play guitar under the girls' dormitory! Anyway, I'm off to make a first-time purchase for "The Legend of Bowen"!
"The lyrics of 'Old Boy' are really good. Who doesn't have a girl they love? Who doesn't have dreams? It's a pity that we've become numb now and lost the passion we once had."
Songs with this inherent emotional appeal are incredibly powerful.
Even though many people still believe that The Legend of Bowen is essentially a trash game, they don't dare to openly criticize it!
Otherwise, if you incur public wrath, you could be torn apart by a barrage of criticism from netizens.
On short video platforms, "Youth" has become the most popular background music, with many people making dress-up videos using photos of themselves and their friends from the past and present.
These videos, accompanied by the catchy background music "Youth," garnered a significant number of views.
On gaming platforms, downloads of "Bowen Legends" have reached a new high.
Daily revenue has reached an astonishing 80 million!
Such data has made many game developers who are serious about creating content question their existence.
Webzen, Games Division.
According to the marketing department's assessment, "Bowen Legends" is likely to generate more than 1 billion RMB in monthly revenue!
We previously spent 400 million to develop the groundbreaking mobile game "Demon Catcher", and at its peak, it only generated a little over 300 million in revenue!
What about "Bowen Legends"? Look at these graphics and gameplay; you could make it just by using a template!
Developing this kind of game is basically free!
Therefore, my idea is that we should also speed up the development of this kind of game!
This market is so big, we can't let "Bowen Legends" take it all.
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