It won't be easy for Coca-Cola to defeat Wujiang Group, especially in the Chinese market.
At that time in China, CCTV did not allow foreign companies' advertisements to be broadcast.
Coca-Cola only had one special opportunity to run an advertisement last year.
But Wujiang Group not only managed to advertise on CCTV, but also on the hourly news broadcast of "Xinwen Lianbo".
The phrase "Boundless China, telling you the time" has made the Wujiang Group's brand known throughout China.
How can Coca-Cola compete with Wujiang soda under such unfair treatment?
President Donald Keough shook his head helplessly, feeling that Coca-Cola would soon lose out in the Chinese market.
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The domestic soft drink bottling technology is relatively backward, resulting in low production efficiency.
Production and packaging are mostly glass bottles, with a lack of production lines for aluminum cans and PET plastic bottles.
Therefore, Zhao Ye invited Krones Manufacturing Machinery Company to the company to discuss cooperation.
The headquarters of Krones Manufacturing Machinery in Germany was overjoyed, never expecting that Wujiang Group would acquire five major soft drink factories in China.
President Adam Micah solemnly instructed the team heading to China over the phone: "This time, Wujiang Group has invited our company to China. You must treat Wujiang Group like a god! As long as we can secure this huge order from Wujiang Group, Krones Manufacturing Machinery Company will make a fortune!"
A few days later, a document was placed on Zhao Ye's desk. It was the renovation plan for the five major soda factories.
This proposal came from more than a dozen Chinese executives poached from Coca-Cola and PepsiCo.
Zhao Ye glanced at it, thought there were no problems, and approved it.
The plan is roughly to spend money to purchase bottling technology to improve the production efficiency of soda factories. In addition, a packaging company will be established to produce glass bottles, cans, and PET bottles, thereby supplying beverage bottles to major soda factories.
Because of its large scale, the total budget is approximately $85 million.
Zhao Ye picked up a pen and wrote the word "Agreed" on the last page of the document.
However, with the broadcast of "Journey to the West" approaching, there was no time to install advanced bottling machines at the soda factory or establish a packaging company.
However, we still have to capitalize on the popularity of "Journey to the West" and can try to find some solutions for the glass bottle packaging.
With the popularity of "Journey to the West", these soft drinks are sure to sell very well.
Therefore, we need to start recruiting on a large scale now to carry out shift production and inventory preparation.
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"Mr. Zhao, Journey to the West will be broadcast on CCTV-1 at 8 pm on July 1st."
"Okay, Director Yang, I understand. By the way, Director Yang, I plan to have Beibingyang Soda, Asia Soda, Laoshan Soda, Tianfu Cola, and Shanghai Zhengguanghe Soda collaborate with 'Journey to the West' for joint marketing and promotion. In other words, these soda brands will have 'Journey to the West' covers printed on them to promote the TV series!"
"This is a win-win situation, of course I have no problem with it!" Director Yang Jie's eyes lit up, and she immediately agreed. This would be entirely beneficial to "Journey to the West," and would definitely increase the TV series' ratings. Besides, it was agreed beforehand that one of the conditions for Wujiang Group's investment in "Journey to the West" was that "Journey to the West" must cooperate with the promotion of Wujiang Group's products.
After a while, Zhao Ye ended the conversation.
With just a few million RMB, you can collaborate with "Journey to the West" for a joint operation, and the returns can be huge.
Moreover, Wujiang Group also owns the overseas rights to "Journey to the West." As for the domestic rights, they belong to CCTV.
The fact that domestic authorities don't value overseas copyrights doesn't mean Zhao Ye doesn't. They had no idea that when "Journey to the West" aired overseas, especially in Southeast Asia, it was a massive hit, drawing huge crowds and even eliminating the police from the streets.
The classic Chinese novel "Journey to the West" has been disseminated in Southeast Asia for hundreds of years. It has a wide reach and is widely accepted by the public, and has a positive impact on cultural exchanges between China and Southeast Asia.
That's why the TV series "Journey to the West" caused such a huge sensation when it aired.
Even Southeast Asian countries have produced their own versions of "Journey to the West," but these versions are quite outrageous and unbearable to watch, giving the impression of being morally reprehensible.
Suddenly, an idea came to Zhao Ye's mind.
"By the way, when the 'Journey to the West' TV series airs in Southeast Asia, it might just be the perfect time for Chinese soft drinks to break into the Southeast Asian market!!!"
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