Early September.
Equipment from the German company Krones Manufacturing Machinery has arrived in China.
It took about a week for Wujiang Soda Factory to complete the upgrade and replacement, increasing production efficiency by 8 times.
The glass bottle, can, and PET production lines at the packaging plant have all been installed.
The packaging for all soft drink brands was redesigned according to Zhao Ye's requirements.
Zhao Ye appointed Ouyang Jun, former Vice President of Coca-Cola Asia, as President of Wujiang Soft Drink Company, giving him full authority over the company's management. Chai Feihan will concurrently serve as Vice President, responsible for brand marketing and promotion.
Currently, all the soft drink brands under Wujiang Soft Drink Company are doing quite well in China, and the next step is to expand into overseas markets.
There's no rush in Southeast Asia; Zhao Ye prefers tackling tough challenges and prioritizes opening up the US market first.
On September 1st, Chai Feihan arrived in the United States and invited major supermarkets to a meeting. At the meeting, he began by saying:
"Wujiang Group will be releasing a video game product that may be even more popular than the Game Boy. However, before that, Wujiang Group hopes to cooperate with supermarkets on another matter: we would like to ask supermarkets to help Wujiang Group sell its soda brand in the United States!"
Representatives from major supermarkets were taken aback upon hearing this.
"Are there any video games more popular than the Game Boy???"
Game Boy quickly became popular worldwide due to its low price, portability, and fun games.
Monthly sales reached three to four million units.
The Game Boy was incredibly popular; almost no other electronic product could compare.
Major supermarkets have made a fortune selling Game Boys and their accompanying batteries and game cartridges.
Moreover, as a blockbuster product, Gameboy can drive traffic to supermarkets, bringing in considerable revenue.
Supermarket managers are asking around to find out what product might be even more popular than the Game Boy.
Chai Feihan simply smiled and did not answer, instead changing the subject to the Wujiang soda brand.
"Wujiang's soda brands are all famous Chinese soda brands, wildly popular in China. I imagine they'll be just as popular in the United States..."
The major supermarkets were merely trying to curry favor with Wujiang Group by helping them sell soft drinks; it's nothing to brag about.
Wujiang Group has also begun to leverage its channel advantages to vigorously promote its soft drink brand.
Supermarkets like Walmart and Costco are willing to try stocking Wujiang soda.
Although it's Chinese soda, it's okay to be cheap, but it can't be sold too cheaply, otherwise it's considered a fire sale. That's fine, but the key issue is that if the soda is sold cheaply, people will think that there are quality problems with it.
Conversely, if it's sold at a high price, some Americans might be interested.
Therefore, Wujiang soda's price should at least be on par with Coca-Cola and Pepsi, and some brands may even be more expensive.
For example, the Laoshan premium soft drink brand, which is a key product of Wujiang Group, sells a 300ml bottle of Laoshan mineral water for 50 cents and a 300ml bottle of Laoshan cola for 30 cents.
Both 300ml Coca-Cola and 300ml Pepsi cost only 25 cents.
The price of Tianfu Cola is the same as that of Coca-Cola and Pepsi.
Of course, the prices can be similar, but promotional activities such as "buy two get one free" can be carried out to indirectly reduce the price without making people feel that the original price of the soda was too low or that the quality was poor.
...
Based on past experience, supermarket promotions are undoubtedly the best way for products to open up the market.
At this moment, many supermarkets in the United States have stocked up on a large number of new soft drinks, with a dazzling array of promotional activities.
Lucy arrived at Walmart and saw that the supermarket was still having a promotional event inside!
"Large-capacity Chinese soft drink combo pack, 500ml Arctic Ocean soda + 500ml Tianfu Cola, priced at 50 cents!"
"Large-capacity Chinese soft drink combo pack, 500ml Asian soft drink + 500ml Laoshan Cola, priced at 50 cents!"
"Large-capacity Chinese soft drink combo pack, 500ml Zheng Guanghe soft drink + 500ml Beibingyang soft drink, priced at 50 cents!"
"..."
It's worth noting that a 300ml bottle of Coca-Cola costs 25 cents, so a 1000ml bottle should cost at least 75 cents. Chinese soft drinks, on the other hand, are sold in 500ml x 500ml bottles for only 50 cents, a saving of 25 cents. Americans, of course, know how to do the math.
Lucy is just an ordinary American. This evening, she went to Walmart to shop and suddenly saw that the supermarket was having a promotion, selling soft drinks.
"These are all soft drink brands from China?!"
Lucy exclaimed in surprise that she had never seen Chinese soda on supermarket shelves before. Looking at the price, she saw a large-capacity Chinese soda combo, 500ml + 500ml = 1000ml, but it was incredibly cheap, only 50 cents.
Wow, Chinese soft drinks are so cheap!
Lucy suddenly saw another sign that read: "One last day of promotion! After today, soda prices will return to normal!"
Lucy was initially hesitant about buying Chinese soda, given how cheap it was. But when she saw that today was the last day of the promotion before the price went back to normal, she quickly grabbed two Chinese soda combo packs, thinking she should buy more while the price was still low during the promotion.
Not long after, Lucy walked out of the supermarket carrying several bottles of soda, then found her car, put the soda in the trunk, and prepared to drink it when she got home.
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