Zhao Ye explained with a smile: "Hunger marketing refers to the intentional reduction of production by product providers in order to control the supply and demand relationship, create the 'illusion' of supply shortage, and maintain a high selling price and profit margin! However, we are indeed unable to produce in time right now, which is different from the original intention of actively implementing hunger marketing, but the effect is the same!"
The secretary smiled knowingly, "This scarcity marketing tactic is very clever, but the prerequisite is that the product is at least somewhat popular, somewhat famous, and has a fan base..."
Zhao Ye nodded and smiled, "Yes, that's right. If a product isn't popular, using scarcity marketing will only make it flop as soon as it hits the market."
A newsstand not far away displays major domestic newspapers. Open any newspaper and you'll find that the front page headlines are mostly about the explosive popularity of "Boundless Electronic Pets" abroad.
It sold 20 million units in its first week, priced at $99, generating approximately $2 billion in revenue.
In China today, the average worker's salary is only one or two hundred yuan. What does 2 billion US dollars mean?
People can no longer imagine it.
How many years would I have to work to earn $2 billion?
And this is just the revenue from Wujiang Group selling "Wujiang Electronic Pets".
If you include other income, how amazing would that be?
For a time, "Boundless Electronic Pet" became a hot topic of discussion among the public.
What kind of product is it that is so popular with users all over the world?
Wujiang Group does not currently sell "Wujiang Electronic Pet" in China. For ordinary people, even if Wujiang Group sells the electronic pet machine at a lower price, it is still equivalent to one or two months' income.
On the one hand, Zhao Ye couldn't bear to cheat them, and on the other hand, selling to foreigners and earning foreign exchange was a better deal, wasn't it?
Currently, demand for "Wujiang Electronic Pets" is outstripping supply, and the production capacity of Wujiang's Shanghai factory is unlikely to increase in a short period of time. Therefore, the priority is to supply the overseas market.
However, many Chinese companies will be envious of how profitable Wujiang Group's electronic pets are, and will then embark on the path of imitation.
Zhao Ye couldn't stop them either; that's just how things are in China. However, even if they were making knock-off electronic pet machines, they still had to buy chips and TN LCD screens from Wujiang Group, and the bulk of the profits still came from Wujiang Group.
Therefore, Zhao Ye didn't care whether they were a knock-off or not.
Even if the electronic pets they developed weren't ordinary cats or dogs, but rather from "Pokémon"... Zhao Ye was too lazy to sue them.
Pirated products can, to some extent, promote Pokémon.
In its previous existence, Microsoft allowed pirated Windows systems to circulate in China, which ultimately solidified Microsoft's dominant position in the Chinese operating system market.
...
At 9:00 AM, in the conference room of Subor Technology Company.
"The popularity of 'Boundless Electronic Pets' overseas shows that this kind of pet-raising game is very popular! If our Subor Technology Company were to copy it, we would definitely make a fortune in China!" Duan Yongping said to everyone.
Due to the immense popularity of Subor learning machines in China, Zhongshan Rihua Electronics Factory has been renamed Subor Technology Company.
Duan Yongping seems to have become addicted to imitation, and has now set his sights on "Boundless Electronic Pet".
As soon as he finished speaking, he received enthusiastic applause from the crowd.
It seems that everyone has tasted the success of the Subor learning machine, leading to an extreme enthusiasm for producing counterfeit products, especially imitations of products from Wujiang Group.
...
The Institute of Computing Technology.
Liu Chuanzhi is becoming increasingly envious of Zhao Ye and Wujiang Group.
He could no longer remain indifferent to the fact that "Boundless Electronic Pets" were making so much money.
"What's wrong with having a Chinese Academy of Sciences background for making knockoffs? To hell with it, as long as I can make money, that's all that matters!" Liu Chuanzhi thought bitterly.
The main revenue sources for the Institute of Computing Technology are Chinese character cards and computer distribution.
However, competition in the Chinese character card market is becoming increasingly fierce, and profits are decreasing.
Previously, a Chinese character card cost four or five thousand yuan, but now the price has dropped to 1,000 yuan. The culprit is Wujiang Group, which provides cheap chips and solves the difficulty for many companies in procuring electronic components. Previously, they had to use foreign exchange to buy chips from foreign companies, but now they can directly buy chips from Wujiang Group in RMB. This has naturally attracted more companies to enter the Chinese character card industry.
In this life, the competition in the Chinese character card market is far more intense than in the previous life.
Wujiang Group's Chinese character card business is not very profitable now. Zhao Ye even wants to cut this department. The annual revenue is less than 100 million RMB, and the profit is only a few million RMB, which is less than the profit from selling chips.
Therefore, it is conceivable that the Institute of Computing Technology's Chinese character card business must have earned even less, and because it had to buy Wujiang chips, most of the money ended up going to Wujiang Group.
It's impossible not to be angry about what Liuchuan said.
In addition, the PC agency business of the Institute of Computing Technology was not very good.
Wujiang Group also distributes PCs, and its channels and brand are far superior.
This resulted in the Institute of Computing Technology's PC agency business performing only moderately well.
Last year, in 1986, the Institute of Computing Technology's annual revenue was only 110 million RMB, not even a fraction of Wujiang Group's.
Both companies started with Chinese character cards, but now the gap between the Institute of Computing Technology and Wujiang Group is widening, almost like heaven and earth.
Yanagawa's initial ambition and arrogance seem to have been worn down.
With the rise of Subor Technology Company, Liu Chuanzhi was heartbroken and envious. Why could others copy Wujiang Group's products, but we couldn't?
This time, the "Boundless Electronic Pet" has become a global sensation with lightning speed, selling over 20 million units in a week, which is simply astonishing!
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