Electronic pets were so popular in the past that government departments explicitly banned them from entering schools.
This shows that "Boundless Electronic Pets" has the halo of the super IP "Pokémon", and is much more popular than Tamagotchi or those pirated electronic pets.
Moreover, many people buy several, a dozen, or even dozens at a time.
The "Boundless Electronic Pet" achieved unimaginable sales results in just one week, which is truly astonishing.
In fact, even Zhao Ye did not expect the "Boundless Electronic Pet" to sell so well.
Interestingly, with the explosive popularity of the "Boundless Electronic Pet", sales of Game Boy and "Qiongqi Game Console" increased significantly, while Pokémon game cartridges sold out.
Due to hardware limitations, the graphics and art style of the "Boundless Electronic Pet" were inferior to those of the Game Boy, while the Game Boy couldn't compete with the "Qiongqi Game Console." However, the Game Boy was more portable. Countless people who encountered the "Boundless Electronic Pet" for the first time naturally went on to learn about the Game Boy and the "Qiongqi Game Console," leading to a surge in sales of both.
In addition, the animated series "Pokémon" is very popular, and hundreds of TV stations around the world are broadcasting it. Since it's free, so many people like to watch it, including not only children but also many adults.
The popularity of the animated series boosted the sales of the game and also led to a surge in sales of Pokémon merchandise.
Wujiang Group has been making money like crazy lately.
Pokémon is no exception; it has become the hottest super IP right now, and its value is much higher than that of Star Wars.
Can Star Wars merchandise generate as much profit as Pokémon merchandise?
In its previous life, Pokémon was the world's most profitable super IP.
In this iteration, the powerful combination of Pokémon and electronic pet machines has naturally produced astonishing results.
At this moment, major media outlets around the world are almost frantic and excited, reporting on the unstoppable whirlwind created by the "Boundless Electronic Pet".
The Times stated: "The emergence of 'Boundless Electronic Pets' is like a once-in-a-century storm, sweeping across the globe and ushering in the era of electronic pets!"
Time Magazine: "Without a doubt, the 'Boundless Electronic Pet' is the most eye-catching product of the 20th century worldwide!!!"
Caleb Ford, a senior investor at Goldman Sachs on Wall Street, publicly stated: "If Wujiang Games, a subsidiary of Wujiang Group, accepts investment, Goldman Sachs will go all in to invest in it!!!"
At this time, not only Goldman Sachs expressed interest, but other investment companies also showed great interest in Wujiang Games.
In just over two years, Wujiang Games launched three globally popular game consoles: the Qiongqi Game Console, Game Boy, and Wujiang Electronic Pet. They also developed dozens of classic games such as Pokémon, Calabash Brothers, Street Fighter, The King of Fighters, Dragon Quest, The Legend of Zelda, and Final Fantasy. Wujiang Games' innovative capabilities are unparalleled and have shocked the world!
A Wall Street professional valuation firm even stated that Zhao Ye, solely based on Wujiang Games, is enough to become the world's richest person, with a net worth exceeding $30 billion!
The Hollywood Celebrity reported: "In 1987, the revenue of Zhao Ye's Wujiang Games alone would exceed the total revenue of all television stations in the United States!!!"
In fact, it's not an exaggeration at all.
What Nintendo was able to do in the early 1990s, Wujiang Games may be able to accomplish this year.
Unlike Nintendo, Wujiang Games has developed a large number of classic games, resulting in higher revenue. Moreover, its production costs are low, and it also collaborates with timely animation and comics.
Unlike Nintendo, which typically waits until a game becomes a hit before developing animated films, the results are often much less impressive.
Just like a movie release, a game needs intensive pre-release promotion to create a box office hit in the early stages, thereby attracting more attention and ultimately achieving higher total box office revenue.
...
In the second week, word of mouth spread and "Boundless Electronic Pet" sold out again. However, "Boundless Electronic Pet" sold out all over the world, leaving many people unable to buy an electronic pet machine.
The distributors called one after another to urge the goods to be shipped.
At this very moment, the Wujiang factory is working overtime, in three shifts, frantically producing "Wujiang Electronic Pets," Gameboy, "Qiongqi Game Console," and game cartridges.
Even so, it still couldn't satisfy the market's insane demand.
As soon as the factory produces the products, they are picked up directly by trucks outside the factory and then shipped to distributors by air.
In Lujiazui, the road outside the Shanghai Wujiang factory, stretching for hundreds of meters, is filled with parked trucks, creating a striking and spectacular sight!
"Mr. Zhao, business is booming! This is the first time I've ever seen such a lively scene!" the Shanghai Party Secretary said excitedly.
Zhao Ye smiled and nodded, saying, "The scene is indeed quite lively; this is the first time I've ever seen anything like it! I never expected 'Boundless Electronic Pet' to be so popular, and other products are also selling like hotcakes. Even if we work three shifts, with people resting and machines running non-stop, we still can't keep up with the production."
After a pause, Zhao Ye smiled and said, "However, this is also good, as it allows us to implement scarcity marketing."
The Party Secretary paused for a moment, then asked, "What is 'hunger marketing'?"
My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!
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