Such an inexpensive typewriter quickly caused a sensation at the winter CES show.
More and more people crowded into Wujiang Company's booth, and some reporters were even filming with handheld cameras.
"Mr. Wang, our Imagine typewriter is going to be a hit!" a female salesperson exclaimed excitedly, her face flushed.
"Calm down, it's normal for it to be popular; it would be abnormal if it weren't!" Wang Anshi smiled and nodded.
"Mmm, the Imagine typewriter developed by our company is so cheap and has such powerful functions. Even I would be tempted to buy one!"
"Alright, hurry up and greet the customer, make sure you get the order!"
"Mr. Wang, don't worry, I'm sure I'll be overwhelmed with orders today!!"
...
At this time, Wang Laboratories also participated in the winter CES exhibition.
Soon someone informed Wang An of the news.
"Dr. Wang An, something terrible has happened! A company selling typewriters at the exhibition has suddenly become a sensation!!! This company's typewriters are not only powerful, but also only half the price of Wang An's typewriters! Now many distributors are interested in these typewriters!"
Wang An was somewhat dismissive when he heard this. Which company could develop a typewriter that could surpass Wang An's typewriter?
Even IBM was defeated by itself, I don't believe anyone can challenge Wang Laboratories?
"Dr. Wang An, this company is coming on strong. It is said to be the largest private technology company in China. It seems that it recently reached a cooperation agreement with IBM and obtained the exclusive agency rights for IBM PC in mainland China."
Upon hearing this, Wang An frowned.
He considered IBM his lifelong enemy.
A company that can cooperate with IBM must have some strength.
Wang An's face darkened: "Tell me in detail about this company and the typewriter they developed..."
“Okay, Dr. Wang An, this company is called Wujiang Group, and it has a subsidiary called Imagine Technology Company, which has developed Imagine Chinese character cards, Imagine typewriters…”
The person speaking had clearly done a thorough investigation of Wujiang Company before coming and was very familiar with the company.
Upon hearing this, Wang An felt a sudden chill run down his spine.
He wanted to see for himself whether the Imagine typewriter was really as good as he claimed.
A few minutes later, Wang An arrived at Wujiang Company's booth and saw the staff demonstrating the Imagine typewriter. Wang An suddenly felt a jolt of fear, and a strong sense of crisis immediately welled up in his heart.
At this point, the staff member said, "Imagine typewriters are high-quality and inexpensive, costing only half the price of Wang An typewriters, which is $2,000! Buy now while supplies last, as production capacity is limited. If you are slow, your order will have to be delivered several months later!"
Upon hearing this, Wang An felt dizzy and utterly bewildered. How could it be so cheap? How could it be so cheap...?
In that instant, Wang An seemed to have aged considerably.
In the days that followed, Imagine typewriters made a name for themselves at the winter CES exhibition.
Orders are pouring in.
In contrast, Wang Laboratories' booth was practically deserted.
After the winter CES, Wujiang Company received orders for a total of 32,000 Imagine printers, causing a sensation across the United States.
Numerous media outlets immediately began to criticize Wang Laboratories.
Wang An typewriters also began to experience severe sales stagnation.
“Boss, we’ve investigated. The reason Imagine typewriters are so cheap is because most of the parts are produced in their own factories, making the cost extremely low. Also, labor costs are very low; their factory workers only earn forty or fifty yuan a month, while workers in our ordinary American factories earn thousands of dollars!” Wang An’s secretary explained.
Upon hearing this, Wang An was stunned and found it hard to believe.
Imagine how you could compete when typewriters cost so little.
"Boss, a lot of dealers just came to return their products, saying that Wang An typewriters are too expensive and hard to sell... Boss, what do you think we should do about this?"
"First, we need to appease the distributors and prevent them from returning the goods! Our company will definitely find a solution to protect their interests."
"yes!"
At 3 p.m., Wang An convened a meeting with the company's senior management to discuss countermeasures.
Wang An asked, "What countermeasures do you have in the face of the imposing arrival of the Imagine typewriter?"
The group looked at each other, none of them having a good solution.
Wang An typewriters seem to be inferior to Imagine typewriters in every aspect, except that they are twice the price of Imagine typewriters. No matter how they compete, they can't beat the other party.
Someone suggested: "We can only compete with Imagine typewriters by reducing the production cost of Wang An typewriters. As for how to reduce costs, I suggest that the company build a factory in China. Chinese workers' wages are very low, only a fraction of those of American workers!"
Upon hearing this, everyone nodded in agreement.
Wang An's expression still showed no improvement. Building a factory was no problem, but it was a long-term solution that couldn't address the immediate problem. By the time he built the factory, it would be too late, and the market would probably have already been taken over by Imagine typewriters.
Wang An felt a surge of anxiety, feeling there was no solution.
A technological breakthrough?
The potential of typewriters seems to have been exhausted. What else can be done?
...
Zhao Ye, far away on the other side of the ocean, was overjoyed.
He never expected that being a price-cutting man would catch Wang An off guard.
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