Upon hearing this, Zhao Ye thought to himself that Zhou Huicheng was right. Tiangong Technology Company didn't have to wait until it had developed its own engine and transmission before promoting its high-end car brand.
One should become famous as early as possible.
Promoting domestic automobile brands is of paramount importance.
Zhao Ye picked up his teacup, sipping it slowly while pondering the development of independent automotive brands.
A high-end car is defined by three factors: superior hardware configuration, luxurious and comfortable interior, and attractive exterior design.
Basically, this is enough to call it a high-end car.
People's first impression of a car is its appearance, so generally speaking, appearance is the most important factor.
Zhao Ye smiled and thought to himself that he had seen many high-end cars in his previous life, such as BMW and Audi. He could draw the classic models of these competitors in the future and claim them as his own.
“I agree with what Mr. Zhou said. We can start the high-end car project as soon as possible. In addition, I will personally design several models and provide suggestions for their exterior and interior.”
“Yes, Chairman Zhao!” Zhou Huicheng replied, then paused and said, “By the way, Chairman Zhao, what is the brand name of our high-end car?”
"China!!!"
Currently, there are no Zhonghua brand cars in China. Brilliance Auto will not be established for another two years, so Tiangong Technology can register the car logo in advance.
Zhao Ye named the car brand "Zhonghua" (中华), of course, because he valued the meaning behind the two characters. In his previous life, the Zhonghua brand wasn't very well-known; otherwise, the name alone would have been comparable to "Hongqi" (红旗).
The "Hongqi" brand of automobiles is also a target that Zhao Ye wants to acquire.
In 1994, FAW launched the Hongqi CA7560, but sales were sluggish, with sales reportedly less than 300 units, and some sources even saying only 20.
In any case, Hongqi Motors was completely ruined under FAW during this period.
Hongqi cars are considered the "national car," and no one wants to see them decline. If Tiangong Technology were to take over the Hongqi brand, perhaps the government would agree.
If Tiangong Technology owns two major luxury car brands, "Zhonghua" and "Hongqi," plus Mercedes-Benz, Rolls-Royce, Bentley, Lamborghini, and the legendary Hongguang, then frankly, such strength would already make it a considerable car company internationally.
That very evening, Zhao Ye copied the designs of BMW 7 Series models from the 21st century onwards: the e65 (2001-2008), f01 (2008-2015), and g11/g12 (2015-2022).
Then there are the successor models of the Audi A6, which copied the design from the sixth generation onwards (2004) until the eighth generation.
The sixth-generation Audi A6 is best known as the "official car." This generation of A6 was purchased by various companies and organizations as official vehicles, and those who rode in this car at the time were truly wealthy and powerful.
Zhao Ye is trying to steal the deal!
The following day, Zhao Ye returned to Tiangong Technology Company with the design drafts for the BMW 7 Series E65 and the sixth-generation Audi A6. He kept the design drafts for the remaining models in a box at home, intending to retrieve them when needed.
Upon arriving at Tiangong Technology Company, Zhou Huicheng and the others were stunned into silence when he presented the design drafts of the two car models!
"It's so beautiful!!!"
Everyone was captivated by the two car design drafts, their eyes sparkling with excitement, eager to develop them immediately.
Zhao Ye calmly sipped his tea, thinking to himself, "This is nothing. I know a lot about car models, enough to make Tiangong Technology's automotive business one of the top three in the world. However, the hardware and software technologies for automobiles still need to keep up."
"Mr. Zhou, arrange for someone to apply for the design patent as soon as possible. Also, contact FAW Car Company and tell them we are willing to pay a high price to acquire the Hongqi car brand," Zhao Ye said.
Upon hearing this, Zhou Huicheng was startled. Chairman Zhao had sent two car design drawings today. One design drawing definitely belonged to "Zhonghua" automobiles, and the other design drawing should belong to "Hongqi" automobiles!
Hongqi cars, the official vehicles of leaders, have participated in military parades and National Day processions for many years, appearing in Tiananmen Square and forming a beautiful sight.
Zhou Huicheng felt his adrenaline levels rise, and he was incredibly excited.
He nodded emphatically and said to Zhao Ye, "Yes, Chairman Zhao, I guarantee the mission will be accomplished!"
Zhao Ye smiled and nodded, then assigned the design drawings: "Zhonghua Auto" used the BMW 7 Series e65 design drawings, and "Hongqi Auto" used the Audi A6 sixth generation design drawings.
The meeting ended shortly afterward.
Full of anticipation and confidence, everyone threw themselves into the arduous research and development and management.
...
The acquisition team from Tiangong Technology Company quickly arrived at FAW Car Company and expressed their intention to acquire the Hongqi car brand.
Upon hearing this, Hou Liang, the factory secretary of FAW Car, Jiang Jingsheng, the factory director, and others all changed their expressions.
They immediately expressed their disagreement.
Everyone knows the importance of the Hongqi brand, and FAW Car wants to revive it, so naturally they are unwilling to sell the Hongqi brand.
The acquisition team had no choice but to leave when they saw that the leaders of FAW Car were firmly opposed to the acquisition.
Back at the hotel, Fan Boming, the head of the acquisition team, immediately called Zhao Ye to report the situation.
"The people at FAW Car are strongly opposed to our acquisition of the Hongqi brand, so it would be best if we bypassed FAW Car and talked directly to our superiors."
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