“Okay, I’ll contact the leaders. You can stay there for now and do some ideological work with the FAW Car executives and employees.”
"Yes, Chairman Zhao!"
"Alright, that's all. If there's nothing else, I'm hanging up."
"Okay, goodbye Mr. Zhao."
After thinking for a moment, Zhao Ye made a direct call to the central government. Once the call was connected, he told the leaders that Tiangong Technology wanted to acquire Hongqi Automobile.
"The Hongqi brand has been declining under FAW Car, almost to the point of ceasing production. We cannot bear to see such a good national car brand decline like this, so we want to acquire the Hongqi brand, revitalize it, and make it the pride of our country's automobile industry."
"Britain has Rolls-Royce, and China has Hongqi!"
"We have the confidence and the capability to achieve this goal!"
After a moment's thought, the leader said, "Perhaps, Hongqi cars can truly shine in the hands of Tiangong Technology Company! Alright, Zhao Ye, I support your plan!"
Upon hearing this, Zhao Ye quickly expressed his gratitude.
Subsequently, Zhao Ye sent an email to his superiors, detailing Tiangong Technology's positioning of Hongqi cars, R&D investment, and other information, and attached a beautiful concept image of Hongqi cars.
The leader was delighted after reading the email, and especially liked the concept design of the Hongqi car by Zhao Ye.
Soon, the leadership issued instructions, requiring FAW Car to negotiate with representatives of Tiangong Technology Company to transfer the Hongqi brand to Tiangong Technology. They were told not to "put on a show of strength when they are not capable of developing Hongqi themselves, but to take foreign models, make slight modifications, and call it innovation, thus defrauding the state of funds."
Hou Liang, the factory secretary of FAW Car, Jiang Jingsheng, the factory director, and others were filled with anxiety.
Over the years, Hongqi's models have only undergone minor exterior modifications, while the interior and powertrain systems have been copied verbatim, lacking independent innovation. Coupled with their high prices, they have been met with a lukewarm reception in the civilian vehicle market.
FAW Car is still clinging to the Hongqi brand because it can receive government funding.
Now, the leaders can no longer stand it and are determined to transfer the Hongqi brand to Tiangong Technology.
After a week of negotiations, Tiangong Technology acquired the Hongqi brand for 25 million RMB. Selling just the brand for such a high price, FAW Car certainly made a profit.
In a sense, FAW Car's sale of the Hongqi brand to Tiangong Technology was a timely move to cut its losses. Otherwise, it would have continued to lose money in the future.
After acquiring the Hongqi brand, Tiangong Technology immediately announced the launch of a new car R&D plan, with an investment of no less than 1 billion RMB.
The news was met with joy and support from the people.
Everyone believes that Hongqi cars can be reborn from the ashes under the hands of Tiangong Technology!
"I heard that the exterior design of the new generation of Hongqi cars was personally done by Zhao Ye. Zhao Ye is truly amazing. I wonder what his design for the Hongqi cars will look like. I'm really looking forward to it!!!"
"Wow, my idol can design cars too! That's amazing! I can't wait for the Hongqi cars to be released!"
"The new Hongqi car is bound to be a hit, I'm telling you!!!"
"According to rumors, Tiangong Technology has established two high-end car development projects. One is the familiar 'Hongqi' car, and the other is 'Zhonghua' car!! We Chinese people should not worship foreign things. When buying a car, we should buy cars like 'Zhonghua' and 'Hongqi'! Let national cars like 'Zhonghua' and 'Hongqi' drive on Chinese soil, instead of Japanese cars like Toyota, Nissan, Honda, and Mazda trampling on our roads."
"..."
There's been a lot of discussion online.
Tiangong Technology Company arranged for many people to stir up trouble and create hype online, so that "Zhonghua Auto" and "Hongqi Auto" would gain a lot of popularity and attention even before they were officially released.
Foreign car companies are also paying attention to this, after all, Tiangong Technology is backed by Wujiang Group.
Tiangong Technology's massive investment in the automotive industry symbolizes the imminent rise of China's automotive manufacturing industry.
It would be a lie to say that Japanese, American, and European automakers aren't worried.
Recently, foreign automakers have begun to actively embrace the Chinese market, establishing joint ventures with Chinese automakers, fearing that if they enter the market late, they will miss out.
The entry of these car companies into the Chinese automotive market brought advanced car manufacturing technology and management experience to China, which truly improved the level of China's automobile manufacturing.
Tiangong Technology acts like a catfish, playing a huge role in the automotive market, revitalizing China's automotive manufacturing industry, and enabling China to take another big step on the road to becoming a manufacturing powerhouse!
The gap between China's overall national strength and that of the United States is narrowing.
It is anticipated that China's GDP will experience another explosive growth in 1995.
In 2010, China's GDP may catch up with that of the United States; in the previous life, China just surpassed Japan to become the world's second largest economy.
However, China's per capita GDP is still very low, and there is still a long way to go to achieve national rejuvenation.
...
Zhao Ye then arrived at Galaxy Technology Company.
If "Zhonghua Auto" and "Hongqi Auto" were equipped with a global navigation system, they would certainly have a strong core competitiveness.
However, it will probably take about ten years to use the country's BeiDou navigation system.
The BeiDou Navigation Satellite System, in its previous form, took twenty years of hard work to break through the US GPS system, mainly due to technical, political, and economic reasons.
In this iteration, Galaxy Technologies inherited the Soviet Space Agency and collaborated with the Chinese Space Agency. Technologically, it is in no way inferior to NASA. Moreover, due to its late-mover advantage, the development time of the BeiDou Navigation Satellite System will be far shorter than that of GPS.
If things go smoothly, it could take less than ten years to build an advanced BeiDou navigation system.
The BeiDou system has a total of 35 satellites, and it launches seven or eight satellites a year, which will be completed in four or five years. If a more stable approach is desired, launching three or four satellites a year is also feasible.
Not long after, Zhao Ye found Chu Peng, the CEO of Galaxy Technology Company, and inquired about the Beidou Navigation System plan.
Chu Peng smiled confidently and replied, "The preliminary preparations are progressing very smoothly, including the development of rockets and satellites, signal processing, and the development of ground terminal equipment! The first satellite of the Beidou Navigation System will be launched in a month, followed by one satellite every three months, for a total of four satellites per year! However, as technology and manufacturing processes improve, we may launch more satellites per year!"
(End of this chapter)
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