Chapter 543 Branding Foreigners



When the Blue Shark Band performed at the Spring Festival Gala, Liang Liang's kang (a heated brick bed) was packed with people from his neighbors.

Xu Mei's parents and her brother Xu Hebin also came to the Liang family to join in the fun. Xu Mei had also appeared on the Spring Festival Gala, and their faces were also shining with pride. The gathering together made the place seem lively.

When the Blue Shark band took the stage, the Liang family erupted in cheers.

"They're here! They're here!" Liang Qiuqiu exclaimed first.

"Your Mei'er seems to have grown taller and more beautiful," Liang Liang's mother praised.

Xu Mei's mother was overjoyed.

"Hasn't your Xiao Liang changed too? He seems more confident now. I wonder which lucky girl will be his wife in the future."

Liang Liang's mother and Xu Mei's mother sat together, flattering each other.

After the song was finished, Liang Liang's father, Liang Bentang, asked his second son, Liang Feng, to go to the shed and take out fireworks and firecrackers, which were then set off on the street.

The entrance to the Liang family's residence was bustling with activity for a time.

As Liang Feng gazed at the dazzling fireworks in the sky, he wondered when his older brother would return.

Liang Liang returned home very quickly. After finishing the Spring Festival Gala on New Year's Eve, he took a plane back to Lianwan on the morning of New Year's Day.

They arrived in Lianwan at 1 p.m.

When they arrived at Lianwan, Xing Chenghu was already waiting for them at the airport in Liang Liang's car.

Ban Ya took the car and drove Liang Liang, Xu Mei, and Wang Fan to Yahe.

First, send Wang Fan, then Liang Liang and Xu Mei.

After dropping Liang Liang and Xu Mei off at home, Liang Liang gave Ban Ya a check for 100,000 yuan and told him to distribute it among the security guards. Ban Ya was to decide how to distribute it.

Ban Ya drove back to Lianwan overnight; he was also eager to go home for the Lunar New Year.

After returning home and exchanging New Year's greetings with his parents, Liang Liang ate his meal in a daze and then went to bed on the kang (a heated brick bed).

I haven't been sleeping comfortably in hotels in Beijing these days.

Sleeping at home still feels especially sweet.

Even the most luxurious hotel you stay in can't compare to the comfort of a traditional earthen bed at home.

If Xu Mei hadn't come to cause trouble, he could have slept until noon on the second day of the Lunar New Year at the very least.

While he was sleeping, he felt that his nose was blocked. When he opened his eyes, he saw Xu Mei pinching his nose.

"What are you doing now?"

"Lazybones! Time to get up!"

"Go away! Go play somewhere else! I haven't slept well yet."

"Will you get up and play with me?" Xu Mei said coquettishly.

"How can you say that? You're a grown man now, why are you still acting like a child?" Liang Liang stretched and sat up.

"By the way! How did you explain that money to your mother?"

Liang Liang broke Xu Mei's huge sum of money into deposit certificates of one million, several hundred thousand, and tens of thousands.

"I gave my mom 200,000 yuan, and I hid the rest!"

"You didn't wrap it in a plastic bag and bury it in the ground, did you?"

"How could that be? I bought an iron box, put the passbook in the iron box, and then put it in a wooden box in my room, with several locks inside and out!"

This seems to have some similarities to the principle of taking off your pants to fart.

"I bought a few safes. I can come after the New Year. I'll give you one when I arrive. You can put your things in the safe and they'll be safe."

"What if you forget your password?"

"Why haven't you forgotten yourself?!"

Xu Mei chuckled.

After Liang Liang got up and finished eating, he handed Xu Mei over to Liang Qiuqiu and went to the guitar factory with his younger brother.

After exchanging belated New Year's greetings with Xu Mei's father, who was the night watchman, at the gatehouse, he entered the guitar factory.

As Liang Feng approached Liang Liang, he gave a detailed introduction to the family's electric guitar production.

After another year of development, the Liang family's Hotwind brand electric guitars have gained a relatively high reputation in the mid-to-low-end electric guitar market.

People buying high-end guitars wouldn't consider the Hotwind brand, but for those buying entry-level electric guitars, Hotwind is almost always the first choice in northern regions.

In the mid-range guitar category, in addition to the Hot Wind Expedition, he also developed the Hot Wind Long March.

The Long March was of higher quality and more expensive than the Expedition.

The wholesale price of 980 yuan is already the most expensive product from Liangjia Guitar Factory.

in the country, a price of around 2,000 yuan is already considered low-end among mid-range electric guitars.

In terms of raw materials, Qin Wenju has a steady stream of various types of wood suitable for making guitars that are imported from Russia. Of course, he also selects some suitable materials for making guitars from the wood coming from the south in the timber market.

As for those metal electronic components, Lü Yueli's company has already solved that problem.

"How are the sales of your Long March series?"

"Domestic sales are so-so, and we don't ship that many guitars, but a few businessmen from Japan came over before the Lunar New Year to buy guitars of our caliber!"

How many do you want to buy?

"We want as much as we produce!"

This is what you call private labeling.

Liang Liang thought for a moment: "Why not just switch to their brand for the guitar?"

Liang Feng nodded: "Brother! I'm a little unwilling."

Liang Liang patted Liang Feng on the shoulder: "What's there to be unwilling about? Our current technical level is not high enough to export our brand to foreign countries. It's not a problem to temporarily do OEM for foreign companies. At least we still made money! Domestically, we'll still sell under our own brand, and we'll take whatever we can sell!"

"Should we develop even more advanced products?"

"Of course we'll develop it. You can study it slowly first, and when the time is right, we'll create our own world-renowned brand."

Liang Liang believes that there will definitely be his own brand in the future guitar market.

After recounting his own family's affairs, Liang Feng then introduced some information about the village.

As guitar production and demand continue to expand, several families in Liangshuiwan Village have started producing guitar parts for the Liang family, such as headstocks, fingerboards, pickguards, and soundboards.

They also make guitar packaging.

It existed before, but its current scale has expanded considerably since Liang Liang's last visit.

With these processed parts, guitar production capacity will be further expanded.

Liang Feng predicted that guitar production would reach 60,000 units in 1996.

"Aren't there any places in the village that make complete musical instruments?"

Liang Feng shook his head: "Apart from us, they can manage to make one or two parts, but they can't make the whole instrument."

“If you have nothing to do, teach them more. They will all be making complete instruments sooner or later. Since they have to do it sooner or later, let’s be generous and let them learn quickly.”

"Brother! Won't that affect our family business?"

"Initially, there will be some impact. But if our generation makes a name for itself in guitars and achieves scale, people from all over the country and even all of Asia will come here to buy them. Do you think there will still be any impact then?"

Liang Feng thought for a moment and nodded: "Brother, what you said makes sense."

The shipping department will resume work on the eighth day of the Lunar New Year, just like last year.

But Liang Liang planned to stay home for a few more days, because if she went back to work she would have to go to Deguo to show off, so she naturally wanted to rest well at home.

The Liang family's guitar factory reopened on the seventh day of the Lunar New Year.

Early in the morning, the guitar factory employees set off firecrackers at the factory gate, creating a lively atmosphere.

Liang Liang, who was also joining in the fun, unexpectedly saw a broken motorcycle.

The beat-up motorcycle wasn't anything special, but the person riding it surprised Liang Liang.

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