He was secretly incredibly proud! His precious daughter had indeed inherited his wisdom; she was a promising child!
They acted immediately. Since it wouldn't increase expenses, the board of directors didn't object at all. Xia Junhu and his team were already preoccupied with the milk powder issue and didn't bother to argue, so the resolution was quickly passed.
A license was delivered to Yang Yajing, who then became the CEO of the "Jinxia Foundation".
Yang Yajing's choice to enter the Xia Group in this way was a clever tactic. In the eyes of the Xia Group's shareholders, a small charity sector wouldn't attract any attention.
Since it's not their own investment and doesn't increase charitable spending, hiring someone to manage these messes will save them the trouble of having to put on a show in disaster areas just to save face.
Only when no one pays attention to her can she slowly learn about the Xia family's profit distribution and interpersonal entanglements from the sidelines.
As for the brand ambassador, Yang Yajing did not take the position herself, but instead brought her friends along to participate.
Yu Ning needs exposure, and positive exposure will better showcase her true self.
Yu Yue and Guan Yue, both writers, were kind-hearted. One wrote articles to draw attention to the disaster area, while the other helped out on the ground and also collected materials for his articles.
Chen Jiaoyun had just joined the artists' association, and the charity art exhibition served to both increase the exposure of young artists and raise funds for disaster relief. Zhou Pengfei also participated, selling his artwork to contribute to the charity foundation.
Jiang Chuanshu can also use his favorite public service advertisements to promote the disaster area.
Quanwukang mobilized e-commerce businesses to participate in charity, with those willing to contribute profits and those willing to contribute products contributing products. All participants received a month's worth of motherboard promotion.
Bian Xiaoming's courier company also took on the heavy responsibility of transporting goods.
Yang Yajing made sure to use every connection she could.
Although it required traveling to disaster areas and there were dangers involved, everyone was happy to do it.
When she calms down, Yang Yajing wonders if she's being "pampered" by her group of friends.
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