After Bian Xiaoming set off, Yang Yajing went to find Quan Wukang and Chu Haotian.
She instructed Quanwukang to open an imported milk powder section, only displaying the shops and products of the merchants introduced by Xia Changlong.
The advertisement should be eye-catching, and include some recent news to stimulate panic and increase the desire to hoard goods.
Technically, Chu Haotian is a capable person, but when it comes to advertising, he is not the most creative, and several of his ideas were rejected by Yang Yajing.
Yang Yajing then thought of advertising tycoon Jiang Chuanshu.
The three were still discussing when she made a phone call.
"Brother Jiang, you're doing pretty well lately, aren't you? Do you have time to do a few orders with me?"
“Ya Jing, I’ll do your business even if it means losing money!” Jiang Chuanshu replied with a smile.
"How could we let Brother Jiang lose money? We'll still pay, it's just that we're in a bit of a rush."
"Oh? Tell me about it?"
Yang Yajing shared her idea with Jiang Chuanshu, and Jiang Chuanshu immediately had a creative idea. No wonder he's a star in the advertising world; he's a master of clickbait headlines, so good at capturing people's psychology!
Yang Yajing gave Jiang Chuanshu a week and told him to ask Quan Wukang for money whenever he needed it, determined to make it the most attractive.
Jiang Chuanshu was able to choose a suitable industry and become so popular because of a piece of advice he received from Yang Yajing.
Whether Yang Yajing did it intentionally or unintentionally back then, he still owed her a huge favor, so everything was easy to discuss and he would grant her any request.
Having settled the e-commerce sector, Yang Yajing felt more at ease and then simply waited for things to develop further.
In the internet age, online advertising is rampant, like adding fuel to a fire, accelerating the escalation of the situation.
The Pang family has a long-standing partnership with Sanlu, and will soon be affected by Sanlu's exposure and be thoroughly investigated.
The more the Jiang family, the biggest client of the Pang family, protects the Pang family now and speaks up for them to refute rumors, the more they will appear to be swindlers who make money through dishonest means.
As for Xia Junhu, who had invested in the Jiang and Pang families, Yang Yajing wanted to see whether he would throw money at them to help clean up the mess, or grab his wallet and withdraw his investment to demand compensation.
But no matter which outcome it is, Yang Yajing is happy to see it happen.
If they're cleaning up the mess, it means destroying all existing inventory, paying for the recall of substandard products, and compensating for court summonses. Even if the products eventually meet standards, the industry will suffer reputational damage and remain stagnant for many years.
Moreover, Yang Yajing knew that the incident in 2004 was just the beginning, and Sanlu's biggest lawsuit came in 2008.
The dispute escalated over four years and took another five years to resolve. Those who spearheaded it were all sentenced to death, and the compensation reached over a billion yuan. Sanlu also went bankrupt as a result.
So if Xia Junhu doesn't know when to back down and tries to save the day, it'll be a bottomless pit.
But if he's smart and withdraws his investment in time, the Pang and Jiang families will be the ones who suffer.
Without Xia Junhu as a backer, the Pang family will probably go bankrupt soon. As the direct investor of the Jiang family, Xia Junhu will naturally seek compensation from the Jiang family.
Xia Junhu invested 60% of his funds at once, and given the Jiang family's current strength, they probably can't even repay half of it.
Therefore, if the investment is withdrawn, the Jiang family will inevitably become Xia Junhu's puppet, and their finances will certainly be weak.
With limited funds, the Chiang family could no longer afford to continue their extravagant spending.
Those members of the Jiang family would never compromise themselves, no matter who they wronged; they would inevitably find illegitimate ways to make money to satisfy their personal desires.
Xia Junhu is no longer reliable, and they will definitely find another employer. They're just like that, all talk and no action.
As long as the Chiang family fights with their backs against the wall, Yang Yajing will not be afraid of not being able to find incriminating evidence against them.
The time is not yet ripe; when the east wind rises, it will be the day the Chiang family perishes.
2004 was a year of many disasters for China. Yang Yajing remembers that news reports of disasters would appear every now and then.
Having profited from the disaster, Yang Yajing also wanted to mitigate its effects. You can't just think about making money whenever there's a disaster, right?
Large charitable corporations have been doing this for more than a year or two, but it's all just about raising funds and putting on a show.
In her previous life, Yang Yajing had heard of scandals involving legitimate charitable organizations misappropriating disaster relief funds.
Xia Changlong kept asking her when she would consider joining the company and revealing her identity.
Yang Yajing kept saying there was no rush, the time wasn't right yet.
Xia Changlong brought it up again that day, and Yang Yajing didn't directly reject it, but considered it for a while.
"Boss Xia, how about you give me a side job?" Yang Yajing asked.
"What's the meaning?"
"Don't you always say we make money off disasters? Shouldn't we donate some to disaster areas? As a way of currying favor and improving our reputation?"
"You're thinking of spending my money again?" Xia Changlong said with a half-smile.
"Brother Xia, spit some out to benefit the people; it will be beneficial without any drawbacks."
Seeing Yang Yajing's expression, Xia Changlong knew she wasn't joking, so he began to consider it carefully.
Yang Yajing's idea is for Jinxia to establish a charitable foundation, with one percent of the profits going into charitable causes.
The person who was originally in charge of this area can continue to handle financing, while she will be in charge of spending.
"We need to use our money wisely. If our charity is more needed than others, that's a good thing. We don't need to publicize it much; we should keep a low profile. And those who have been helped will become our potential supporters in the future," Yang Yajing said.
Xia Changlong is so familiar with such cases of Fortune 500 companies that he can recite them by heart, but he has not yet set a precedent in China.
Perhaps they didn't know where to start, and didn't have anyone they could completely trust who also had the time.
Yang Yajing, at such a young age, actually thought about aligning with international standards, which surprised him once again.
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