Chapter 265 Overused marketing, as long as it works.



Let's offer free health checkups! We just need to recruit a bunch of young girls and boys, put them in white coats, and make sure they can take blood pressure monitors.

This blood pressure measurement test doesn't require any certification.

We also need to teach the young women and men who are getting physical checkups how to speak appropriately to people and how to use a conversation form.

Just follow the dialogue in the vocabulary list; middle-aged and elderly people often have some similar symptoms. It's not that they can't sleep well, it's just that they feel lower back pain, aches and pains here and there.

For those experiencing lower back pain, backache, and leg weakness, try an oral solution containing calcium.

For those who feel weak, try oral liquid containing vitamins.

It will have some therapeutic effect, but it's a bit pricey.

A bottle of Vitamin C sold in pharmacies now costs only 30 cents, and that's for a pack of 100 tablets.

Xing Baohua sells them for 6.8 yuan a box, the kind with ten tubes.

Even after accounting for all costs, including gifts, distribution fees, shipping fees, and advertising fees, he can still make a profit of 6 yuan per box.

Counting the health supplement companies that made a fortune quickly, they only lasted five or six years before going bankrupt.

The health supplement companies that can truly thrive in the long run are those that invest heavily in research and development, producing products that are genuinely effective and have a good reputation.

Products like turtle essence, red peach K, and Sanzhu oral liquid.

In particular, Sanzhu Oral Liquid, which is clearly a health supplement to promote the digestive system, has been exaggerated into a panacea.

All cancers, including difficult and complex ones, can be cured by eating this.

This was incredibly hyped up. Later, some seriously ill patients who drank their oral liquid became even more ill, to the point that they couldn't be saved.

When the story was reported, nobody believed it. Plus, their company was in a state of sudden wealth, leading to extremely chaotic management.

They've ruined themselves.

Are there really few people with a conscience in the health supplement industry?

Yes, but very few.

Health products made in the 1980s were still of good quality.

Because they focused on research and development, they didn't dare to falsify the formula.

Those who became rich overnight were mostly from the late 1990s.

Take Wahaha, for example. Before they started selling water, they were in the children's health products business.

Wahaha oral liquid is specially formulated to treat picky eating, malnutrition, and deficiencies in zinc, calcium, and iron in children.

Don't they realize that in the 1980s, meat ration coupons hadn't been abolished yet, so people planned their meals carefully and saved every penny?

If children lack protein and various vitamins, how can their nutrition be good?

It wasn't until the 1990s that people's living conditions improved, and they realized that their children were thin and underdeveloped.

Actually, at this time, eating more meat and eggs will make up for the deficiency.

But when Wahaha's advertisements appeared, many parents lined up to buy it.

(I've been drinking this for over a year now. They say I'm a terrible picky eater, it's always radishes or cabbage, and mostly pickled vegetables. How picky am I?)

In those days when vegetables and meat were scarce, how many people would be willing to eat? In the mornings, on my way to school, I would eat steamed buns soaked in plain water with a little soy sauce, and if there was sesame oil, I would add a couple of drops.

I've forgotten what Wahaha tastes like; it's been too long.

Quite a few people drank it back then; I've personally witnessed long queues forming at pharmacies.

Why did this children's health supplement disappear?

It was because the leader there realized this business wouldn't last, so he switched to selling water.

There's another company that produced health supplements in the late 1980s that's still around today. That's Sun God from Southern Metropolis Daily.

He even played in the Chinese Super League (甲A).

Those with enough money can afford to play in clubs.

After three or four days of intensive training by Xing Baohua, the nine "tigers" quickly returned to their respective regions to cooperate with rice distributors, establish distribution channels, and train employees.

There are many unemployed people in society right now, so it's easy to recruit them.

Xing Baohua finally breathed a sigh of relief. If the health product business goes well, there will be tens of millions in the early stages, and it will grow exponentially later.

Small investment, big profits. More exciting than robbing a bank.

After finishing all this and compiling the report, we'll prepare for the board meeting to explain the situation to the directors.

They also informed us that this health supplement company was preparing for an IPO. When the health supplement market became saturated, they shifted their sales strategy to selling water!

Selling water, beverages, and dairy products.

Follow Wahaha's path and create a brand of our own within the Huahong Group.

It's not just sold domestically, but also in neighboring countries.

The strategy has been formulated, but these investments are quite large. We will use it when the health products become very profitable, since the distribution channels are already in place.

There's no need for redundant and wasteful installations.

The shareholders were somewhat dissatisfied with Xing Baohua's previous actions, but after seeing his report, they were quite pleased, as the reasoning suggested that it had been quite profitable.

While the shareholders were meeting, they also set the opening date for Huahong Bank.

Many Hong Kong celebrities will return then.

These are all connections with the families of the young masters.

Of course, Xing Baohua was also looking forward to seeing how much the bank could retain.

He would use the funds from his bank savings, plus the remaining funds from the Huahong Group, to short-sell real estate in Japan.

Now they've taken up the business of robbing Peter to pay Paul, transferring funds wherever there's a shortage.

Sometimes, even Xing Baohua gets a headache from all of this.

After the board meeting, the usual routine is to eat, drink, and have fun. However, after Xing Baohua was attacked last time, he stopped participating with them.

He said he was afraid of implicating all the shareholders.

When Xing Baohua was waiting for the elevator after get off work, she happened to run into Liang Zai.

"What a coincidence, Liangzai!" Xing Baohua asked.

"Yes! Mr. Xing, oh, I came here specifically to see you."

"What's up?"

"The album you gave me will be featured on the radio next week. I'd like you to listen to it and give me some feedback. If there's anything wrong, we can still make changes now," Liang said respectfully.

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