Companies that can burn through cash in the early stages are more likely to show how profitable they are later on.
Moreover, the money being burned may not even be their own; after going public, it will be the money of shareholders and investors.
Xing Baohua was just the beginning.
To realize an internet business, let alone incubation, it's still in its infancy. We need to use a guiding approach to build the framework, creating a template to gradually drive related businesses and show people the benefits of the internet.
The early internet's slogan was "informatization," which meant transmitting information. Hence, it had an elegant name: the information superhighway or the internet superhighway.
The internet speed is actually that slow; it can't be high-speed at all. Downloading a porn video can take three days and three nights. The real high speed is in information transmission.
Friends in the south can sit in front of their computers and know how much free-range eggs, black fungus, and so on cost in Northeast China.
Even the weather in many areas, the cost of transportation, and so on.
It's just an information dissemination process to understand the situation.
A few years later, another term will emerge: surfing the internet.
I don't know how they managed to get going, or if they'll even be able to make it go smoothly.
The era of surfing was basically the multimedia era, when broadband technology had reached the narrowband level.
The internet speed has increased by about 1 Mbps. The actual download speed is only around 100 KB/s.
Internet cafes of all sizes have sprung up, offering you the experience of surfing the internet freely and effortlessly.
There are other ways for people to communicate besides forums, such as chat rooms.
When it comes to chatting, my Wubi input method is basically too slow to keep up; ABC is much better.
Chat rooms are mostly group chats. When you finally manage to find someone to chat with, the text history is pushed to the top in a flash, and you don't even know who you were chatting with, or even their ID.
Later on, a private chat function was added, which will allow for proper communication.
If Xing Baohua wants to quickly reach that era, she still has to work hard. In fact, she also misses the chat rooms of that era.
Most of them are students, and nobody knows anyone else or what they look like. Anyway, bragging is free, so they can brag as much as they want. They're just showing off their superiority and getting a sense of self-satisfaction.
Chat rooms will gradually evolve into social software.
Online chats between strangers can lead to friendships, and like the first time you get intimate, they can gradually develop into lovers. In the early stages of online dating, it can be considered healthy. However, some people may develop malicious intentions after experiencing the initial sweetness of it.
Actually, creating a social networking app would be a good idea, but Xing Baohua knew he couldn't handle it!
Only Gates and Steve Jobs can play this game; he can just follow behind and reap the benefits.
That's a restricted area!
Even if your server is located in the US and all your staff are US citizens, it won't work.
In a few years, Xing Baohua will have to be forced to shut down, so it's better not to do it at all.
As for the domestic market, we'll talk about that later, but we can't monopolize everything; we should keep a low profile and hold a small share.
After the meeting, the supervisors understood Xing Baohua's plan and began to organize materials, print and distribute promotional materials, and then send the twenty or thirty sales staff to different areas to make their own progress.
They specifically look for shops that offer their own delivery service.
Things like giving away free computers, increasing revenue, and requesting company assistance for food delivery when staff can't keep up with the demand, etc.
Some people don't believe in such free lunches, and some shop owners are quite resistant. They even say, "If you give me a computer, I'll have to hire someone who knows computers, and then spend all day staring at it? Isn't that just needlessly increasing their costs?"
In any case, business promotion is quite difficult, and most owners of established shops are rather traditional. There are also some quick-thinking individuals who, even if they don't know computers, can learn. This group is mostly under forty years old.
On the first day of the business promotion, with so many people, two computers were given away to two stores.
These two computers can be connected to the internet without a network cable; they can simply use a telephone line and a modem. Of course, it's still the dial-up connection type, which requires some instruction.
Next, we recruited riders and specially ordered 100 bicycles from the Nandu Wuyang Bicycle Factory.
In terms of sturdiness and durability, the 28-inch model is the best. The extended and widened rear seat can hold a suitcase.
The box was custom-made from a plastic factory in Shenzhen. It's orange-red and has two "hh" logos, representing the first two letters of Huahong's name in pinyin.
The inner lining is made of foam board, which mainly serves as insulation.
The weather in Hong Kong is usually around 20 or 30 degrees Celsius, so if someone wants cold drinks or desserts, we need to keep them icy.
The riders not only have bicycles, but also professional jackets and helmets. The riders need to provide their own locks for the food boxes, and the company also provides them with a two-way pager.
The main task is to assign tasks when ordering food.
The model is based on a base salary plus commission; you get HKD 2 for each meal delivered.
Whether it's the base salary or the delivery commission, the company pays it upfront. Regardless of whether the recruited riders have any delivery orders, the company has to pay the base salary first.
We have to keep them here even if it means throwing money away. The business is just starting out, and once it grows, these people will be able to make money.
As for logistics, we should first lay a solid foundation for the food delivery business before expanding into logistics.
Business promotion at the store level was progressing very slowly. Xing Baohua realized this wasn't a sustainable solution and needed to motivate the sales staff, so he implemented a sales performance evaluation system.
They use a performance-based system, guaranteeing each person to open three stores per week. If they don't meet the target within a month, they're fired.
After the restaurant's business gradually improved, the manager, Xiao Mi, applied for advertising and promotion. Xing Baohua agreed and launched a large-scale campaign.
So I called my brother and Hua Zi and asked them to play ball at different times.
They staggered their time slots to avoid them running into each other. Xing Baohua was aware of their discord.
The two of you have one thing in common: use your connections in the industry to assemble an all-star lineup to help him advertise.
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