Oddballs causing oddballs is commonplace among overseas groups.
Especially in the US, going to court is commonplace; they readily use the law to resolve issues.
They didn't waste judicial resources.
What seems absurd to us is taken very seriously by them.
If a machine breaks down, you should pay for the repairs; that's only fair. You can't just go anywhere and claim it's under warranty for free repairs.
In the US, this absurdity is protected by law.
After analysis by the professional legal team there, it was found that the sudden removal of the rice from the shelves and the lack of after-sales service resulted in real losses for consumers. The question was how to protect these Western consumers.
It is indeed quite difficult for an individual to deal with a multinational corporation like China's rice industry with limited resources and funds, and it's also not easy to find a reason to do so.
Then the pressure can only be channeled into private repair shops. They can make good use of the repair fees they accumulate each month.
Disputes like this are purely commercial and economic disputes.
If the rice trade loses, the US has grounds to freeze rice-related financial accounts.
Actually, the rice company won't lose this lawsuit. The lawyer said they have a 90% chance of winning, but the time span is very long, and the lawyer's fees are even higher than the repair costs.
See, they've already planned this all along. If you don't pay the repair fee, the next step will be media coverage. If they stir things up, add fuel to the fire, and spread all sorts of rumors, what can you do about it?
They're using legitimate means to force you to do the final maintenance work there. As long as the rice brand is still circulating in Europe and America, you have to do a good job with after-sales service.
Although he was being manipulated, Xing Baohua wouldn't tolerate it. He would pay for the repairs himself, a practice he took to protect the rice's reputation.
Secondly, you can't just let those private repair shops give you quotes. There's a lot more to it than meets the eye in the after-sales service industry. Xing Baohua knows that all too well.
We need to send technicians and lawyers to negotiate the billing issue and check whether the machine being repaired is still under warranty before making payment.
After-sales service usually makes records during repairs, such as the model number and serial number, and may even ask the customer for a copy of the purchase receipt to prove the date.
Do private shops pay attention to these things?
If we go to court again and ask the other party to provide evidence, what can they use to prove that the rice customer's machine was under warranty?
We sent technical personnel there, and we also sought high-profile media coverage to prove that the rice group is a conscientious and responsible company. Although we withdrew from the European and American markets, we cannot abandon our customers who use our rice.
As for whether to authorize a few stores to act as after-sales service centers for rice, Xing Baohua does not plan to do so. Authorization may seem simple, but there are actually many side effects.
One of the teams sent there was to negotiate repair insurance business with insurance companies in Europe and America.
DaMi Electronics only offers a few products: pagers, mobile phones, tablets, and computers.
The quality of products from this era is excellent; generally, hardware rarely breaks down within the warranty period.
The vast majority of damage is caused by external factors, such as dropping the device, getting it wet, or overcharging.
Dropping it on the ground can easily cause electronic components on the motherboard to become detached from the solder joint, resulting in poor contact. Not to mention, water damage can also cause this.
Why do electronic products not cover warranty claims based on human error?
Because the vast majority of damage is caused by human factors, for example, the screen of a Xiaomi tablet is the most easily damaged part.
Resistive touchscreens are made entirely of glass, making them the cheapest option. Using other materials results in poor light transmission and higher costs.
Glass is so cheap! It breaks easily if you drop it, and under normal circumstances, it's not covered under warranty.
Accessories are the most profitable business. A piece of glass that costs only a few cents can be sold for over ten dollars – that's a fair price.
Xing Baohua approached the insurance company to get consumers to spend over ten US dollars to purchase a year's worth of repair insurance, including screen breakage insurance, water damage insurance, and full coverage of the device.
If your machine breaks down, just find any repair shop to fix it, and then file a claim with your insurance company.
Insurance companies are essentially betting on a probability problem; they determine insurance premiums based on these probabilities.
There was no such thing as a broken screen on feature phones, or if there was, it was very rare. It was only with the advent of full-screen phones that the concept of a broken screen came into play, and later, screen breakage insurance also emerged.
The 99-yuan guarantee for a year seems reasonable, but most people are just throwing it away for nothing.
Of course, it is still necessary for some users to buy it, because a full-screen display consists of two screens, an inner and an outer screen, and usually the outer screen is the one that breaks.
This screen is just tempered glass, and it costs around ten to several tens of yuan. If you can do it yourself, you can replace it yourself.
Later, the outer screen required equipment, which I basically couldn't fix myself. The most valuable part was the inner screen; if it broke, it wasn't worth repairing, so I just got a complete assembly and replaced it at home.
It's actually quite simple. Use a hairdryer to heat it up, pry open the back cover, unplug the battery cable, unplug the screen cable, and then pry open the front screen. Don't worry if you break it at this point, since it's already broken. Just remove it, replace the screen, plug in the cable, turn it on and test it. If it lights up, you can use it with confidence.
It's simple, much simpler than replacing the outer screen; you'd be useless if you tried to learn it.
Many people are afraid of ruining it, so they insist on paying a high price to have the repairman replace it. Do they know how expensive the labor cost is?
From a few hundred to several thousand dollars, why is a screen so expensive? You might as well make one yourself. If you fail, you can just make another one. It's not that much trouble.
The things the Americans are doing are just adding fuel to the fire for rice. Of course, they can also ignore it, since Xing Baohua still has his eye on those grey market users.
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