Song Yide had previously promised Yuan Fangguo that the 1 billion yuan would be deposited into his account within three months. However, after Song Yide calmed down, he couldn't help but feel a sense of fear. 1 billion yuan was no small sum. Although he had invested in it, but...
After thinking about it, Song Yide decided not to invest in those four points.
He went straight to Yuan Fangguo. Song Yide was confident that Yuan Fangguo was a smart guy. Dealing with smart people didn't require too much nonsense. They would understand after a few reminders.
Yuan Fangguo also quickly understood what Song Yide meant from his words. There were two in total.
First, it is definitely impossible to give him 1 billion yuan of funds immediately, but 300 to 400 million yuan is no problem. As for the other 600 to 700 million yuan, it is not impossible not to lend it to him. It mainly depends on his business conditions.
The second is that he doesn't want the four points of shares anymore, you, Yuan Fangguo, just need to give him cash.
Yuan Fangguo was short of money at the moment, so he readily agreed to Song Yide's request. For this, he paid a bribe of five million.
Song Yide was a bold man, but he was also a man of his word. Within three days of getting the five million, he approved the money to Yuan Fangguo.
Looking at the 400 million RMB in the account, Yuan Fangguo suddenly felt that he had succeeded. 400 million RMB, how many years would it take for an ordinary person to earn that?
However, he spent the 400 million yuan very quickly. It cost nearly 200 million yuan just to import a motorcycle production line from Japan.
These nearly 200 million yuan were only obtained with the help of Lin Huayong, who found an acquaintance in Hong Kong.
Yuan Fangguo invested another 100 million yuan into previous deficits and various preparations. In April, he frequently used his weekends to fly around the country, signing contracts with suppliers. The remaining 100 million yuan was used as working capital.
The director of the motorcycle factory was also hired from a motorcycle factory in the north at a high price, with an annual salary of 200,000 yuan.
The rest of the senior management had similar experiences, and the injection of fresh blood instantly made the previously lifeless factory area lively.
The newly built motorcycle factory immediately absorbed more than half of the employees of the former Hongqi Machinery Factory. In order to address the problem of employees of state-owned enterprises living a life of idleness and waiting to die, Yuan Fangguo this time had the factory establish a strict attendance system. The salary and benefits of each worker were proportional to the amount of work they did, and the system of "more work, more pay" was fully implemented.
The workers had been tortured by life and had lost all their temper. Even the people in the nearby villages began to sympathize with the laid-off workers of the former Hongqi Machinery Factory. Therefore, even if the attendance system formulated by Yuan Fangguo was more harsh this time, they did not have too many complaints.
Providing a living for their family is their highest standard of living at the moment.
The reconstruction of the machinery factory building had already begun in mid-March. The money used was all the more than 10 million yuan previously loaned from Song Yide Bank. After the reconstruction, the more than 10 million yuan was instantly reduced by more than 3 million yuan.
Finally, in June, the motorcycle went into production.
Yuan Fangguo named the motorcycle brand Huaxialong, which means soaring and auspiciousness.
In early July, the first batch of one thousand motorcycles rolled off the production line.
This production line was originally introduced from Yamaha Corporation in Japan. It was a product that was eliminated by Yamaha Corporation. Although it was considered an obsolete product in Japan, the technology of Japan is still one level ahead of China, and the quality of the motorcycles produced is still excellent.
Yuan Fangguo sent these thousand motorcycles directly to his direct sales store in Chengdu City for sale.
Although the quality of the motorcycle is good, Yuan Fangguo himself is not very confident. The sudden appearance of the Huaxialong motorcycle must have made the old motorcycle manufacturers unhappy, and they also used various tricks to suppress Yuan Fangguo.
Their trick is simple: discounts.
Although this trick is simple, it is indeed quite useful. Coupled with the advertising effect accumulated over the years by the old brand motorcycles, after a week, only less than 10 motorcycles were sold out of 1,000.
The sales staff in the factory began to get anxious. Even Ma Tingting, who had just been promoted to deputy sales manager by Yuan Fangguo, was very anxious. They only sold 7 units a week, 1 unit a day. At this efficiency, they would sooner or later be overwhelmed by the huge inventory backlog.
Yuan Fangguo also saw it and was anxious. For several days in a row, he locked himself in the office, drinking cup after cup of strong tea and revising the marketing plans one after another.
Finally, after three days of "seclusion training", Yuan Fangguo developed several marketing measures.
One is to use TV advertisements for marketing. This time we must be innovative. The traditional model of inviting celebrities to ride motorcycles is too old-fashioned. Yuan Fangguo used his unfathomable imagination to perfectly interpret what advertising effect is.
He chose Africa as the backdrop for the ad. A black man went hunting on a motorcycle, only to be attacked by a pack of ferocious beasts. Lions, leopards, and even falcons were unable to catch up to the motorcycle. The motorcycle, despite experiencing various difficult terrains like rivers, mountains, and rocky terrain, managed to escape flawlessly. The black man, revealing his white teeth, gave a thumbs-up and declared, "The Chinese Dragon is truly the dragon of motorcycles."
The characteristic of this advertisement is humor, which makes people remember it immediately after watching it.
The second is to use soft articles. The real rise of soft articles is in the last two or three years of the first decade of the next century. Through a story, marketing products are quietly injected into them.
For this, he found Ning Yuanlin. Ning Yuanlin used to be a reporter for the newspaper and now worked in the Propaganda Department. It was an easy task for him to help.
After listening to it, Ning Yuanlin couldn't help but applaud Yuan Fangguo's ingenious design. He quickly found his former colleagues for help.
The soft article was written by Yuan Fangguo himself. The content was roughly like this: a driver in a certain place in Bashu was riding a motorcycle at high speed on the road to deliver living expenses to his child. As a result, he collided with an oncoming car. The driver and the motorcycle were fine, but the car was damaged.
In this soft-article marketing, the content is secondary. The main thing is the picture that Yuan Fangmin personally photoshopped, which shows a wrecked car, an intact motorcycle with a prominent "Huaxia Dragon" logo, and two confused drivers on the side.
This move really worked, just like the "Battle of Chengdu" back then. In a short time, Huaxialong motorcycles became famous.
The third one is mainly to sponsor the Bashu team and invite speed-type players such as Yao Xia and Ma Mailuo to be spokespersons. Yuan Fangguo spent 2 million RMB on this.
…
As soon as the above three cards were played, the remaining motorcycles were all sold out in less than a week.
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