This morning.
Du Shaojie came to the [Da Pan Ji] specialty store, and soon someone delivered an advertising light box.
He asked someone to put the advertising light box at the door of the restaurant, with "The First Blood Station" written on the front and "Authentic Da Pan Ji" written on
the back. Pedestrians passing by on the street would take a curious look. At noon, customers who did not have a clear preference saw the advertising light box and walked in directly.
Good wine is afraid of being hidden in a narrow alley, so it is always right to shout a few more words.
The store was soon full. If it were not for the cold weather, the tables in the yard would probably be full.
Many of the later customers were diverted to other restaurants. Most of the restaurant owners could accept this reality. After all, they were riding on the popularity of others, and the two sentences that others had typed on the advertising light box were also true.
But there are always those who don't believe in superstition. One of the restaurants was opened by two brothers, and they were also the first to run to a nearby store to ride on the popularity.
"He said he was the first, so he was the first? I said our store was the first. I'll make a similar light box and see what he does."
The two brothers used to be unemployed vagrants, commonly known as gangsters, who stole things all day long.
In the past two years, they have made some money with the help of the reform and opening up. One of their relatives learned cooking. Once they ate at the [Da Pan Ji] specialty store and saw that their business was booming, they came up with this idea.
The dishes made in their restaurant tasted good and the business was not bad. Later, more and more restaurants opened in this area. The two of them were still thinking about making fun of the [Da Pan Ji] specialty store, but they didn't expect that it would slowly come back to life.
Once this advertising light box was erected, the effect was absolutely amazing.
After discussing it, the two brothers decided to put one at the door of their own store.
"Manager Du, so many restaurants are actually taking advantage of our popularity. If they follow suit and put up a similar light box at the door, we will have worked in vain."
After a busy lunch, Du Shaojie and others had lunch in the afternoon.
Luo Gang saw that the business has returned to its peak today. He was happy but also a little worried.
"I can't control them from opening a shop to sell [Da Pan Ji]. They all make a living by their skills. But our shop is the first shop in this area. [Da Pan Ji] is also the first innovative dish I made. Who in the industry doesn't know it?
Forget about other things. No matter who dares to put up the same sign, I will smash it immediately. Luo Gang, Tian Feiyu, you should be more careful these two days. If there is anything, please inform me in time."
Du Shaojie couldn't stop others from selling [Da Pan Ji] from the door, but there must be a limit to riding on the popularity, right?
This is his bottom line. Only he can put up the advertising light box with the same content at the door, and others can't.
But the next day, an identical advertising light box was put up at the door of "Brother Da Pan Ji Restaurant", and even the two sentences on the front and back were exactly the same.
After receiving the call, Du Shaojie immediately asked Dong Jun to arrange some people to go with him to take a look.
Dong Jun ordered 10 young people. These people were not quiet people before, and none of them were timid.
"Go and smash their light boxes. I'll be responsible if anything goes wrong. Remember, don't hurt anyone. If you smash the light boxes, return them."
Luo Gang volunteered to lead 5 people and rushed over. Without saying a word, they smashed the advertising light boxes at the door of "Brothers Big Plate Chicken Store".
"What are you doing? Do you want to fight?"
The two brothers heard the noise and ran out in a hurry.
"What are you doing? Don't you know what's going on? You're addicted to riding on the popularity, right? If you do it again next time, I'll smash it every time I see it. Let's go back!"
Luo Gang looked at the two brothers, spat on the ground, and then led people back to the store.
The two brothers wanted to fight, but it happened suddenly. They ran out with empty hands, while others were holding hammers and rolling pins in their hands.
The two returned to the store, and the more they thought about it, the angrier they got. One of them grabbed a wooden stick and rushed out, wanting to smash the light box on Du Shaojie's side.
When they arrived at the door of the specialty store, they were surrounded by a dozen young men before they could do anything. Then, the two brothers were beaten up and ran back to the store with bruises on their faces.
The beating was not serious, just some superficial injuries, but it was mainly embarrassing.
But they were small gangsters before, and they couldn't find many helpers to retaliate.
So the two went to the police station and sued the [Da Pan Ji] specialty store.
The surrounding small restaurants knew about this, and everyone understood the bottom line of the [Da Pan Ji] specialty store. They didn't care about riding on the popularity, but they were not vegetarians to compete with them for some reputation.
So except for the two brothers, no one thought of setting up a light box in front of their own store.
Du Shaojie sent the people from the snack bar back, thinking that the two brothers were so awesome, but they found out that they were not very good after trying it out.
When someone came to understand the situation, Du Shaojie told them the whole story. As a result, people found out that the people in the [Da Pan Ji] specialty store were either employees of state-owned units or employees of collective enterprises.
And they dared to set up this light box, and they were not bragging.
The specialty store is indeed the first [Da Pan Ji Restaurant] near the Central Blood Station. They don’t need to visit and investigate because they all know it.
"This dish is my personal innovation and also the signature dish of the snack bar of Guangyuan Hotel. Everyone in the industry knows it. It's okay for them to take advantage of it, but I won't allow them to use the name of the company indiscriminately."
Du Shaojie was fearless. He was a top-class chef and a formal employee of the Electric Power Industry Bureau.
Luo Gang and others were also employees of the collective enterprise. Just because the snack bar had placed so many unemployed young people, the company would protect Du Shaojie and others.
The most crucial point was that Du Shaojie was right. The mainstream advocated these days was "fighting against bad people and bad things", and there was rarely any compromise.
After further investigation, it was found that the two brothers were not only self-employed, but also had a criminal record and had been dealt with for theft.
"Master Du, we have investigated this matter clearly and have criticized and educated the two brothers. However, don't be so impulsive in the future. If you have any problems, come to us and don't smash things when you disagree."
The matter was resolved. The two brothers not only apologized to Du Shaojie, but also promised not to set up light boxes again.
This matter ended here. The restaurants around became much more honest from that day on. They dared to brag about anything, but they didn't dare to say that they were the first in the blood station, nor did they dare to say that their [big plate chicken] was the most authentic.
Only the light box of the specialty store stood openly at the door. Over time, the reputation of Du Shaojie's store became more and more famous.
The turnover of the store returned to its heyday. Dong Jun, Luo Gang, Tian Feiyu and others were relieved, especially Dong Jun, who wished he could stay in the specialty store all day.
After all, he could only go there at night and made less money than Luo Gang and others.
"Brother Dong, you should be content. At least you have extra income. Look at Yu Jianxin, the apprentice of Master Dong Yunxian. He is a second-level chef like you, and his monthly income is much lower than yours."
It was the weekend.
Du Shaojie planned to have a good rest at home, and Dong Jun ran over after breakfast.
Of course, he didn't come here specifically to talk about income, but to send an invitation to Du Shaojie.
Dong Jun is getting married next Sunday. The wedding banquet will be held in the canteen of the government office, and his master Zhong Fuxiang will personally cook. He thought about asking Du Shaojie to come, but he gave up the idea because Du Shaojie would have to take over at the private restaurant when the master left.
The two chatted for a long time before Dong Jun took out the invitation.
"You are such a big person. Why don't you tell me about such a big thing earlier? Brother Dong, congratulations. I will definitely attend your wedding. If Master Zhong is too busy, I can also help."
Du Shaojie was also happy for him. Dong Jun was not young. He got married at the age of 30, which was definitely a model of late marriage.
"You and the master are not here, so the private restaurant will not open for business? Manager Du, I appreciate your kindness, but business is more important. I will invite you to my house for a few drinks later."
Dong Jun didn't dare to invite both chefs of the private restaurant.
Du Shaojie waved his hand indifferently and said, "I won't accept reservations for Sunday lunch. I'll open in the evening. This is a lifelong event for you. It only happens once in a lifetime. How can I not go?"
Seeing that the other party was very determined, Dong Jun stopped talking nonsense and quickly expressed his gratitude.
The next day.
Du Shaojie explained to the private restaurant that it would not be open for lunch on Sunday and would not accept reservations.
Zhong Fuxiang didn't say anything. He felt that Du Shaojie was a righteous man and his favorability towards him went up a level.
"Manager Du, let's study the wedding menu together? This kid's financial conditions are average. Let's see how we can save some money without losing face."
"Master Zhong, there is no such thing as having both in this world. Let's try to do it better. Don't listen to Brother Dong crying poor. He still has savings with me."
Du Shaojie didn't think that Dong Jun would not make money. Times have changed. Soon private restaurants will be everywhere.
By that time, talented chefs will be poached by others with high salaries. How poor can they be? Besides, the other party works with me, can I still treat him badly?
So he rejected Zhong Fuxiang's wedding banquet standard and made a new standard.
Zhong Fuxiang thought it was okay, and then called Dong Jun to come and talked to her. After all, Dong Jun is the host, and the host has the final say on the wedding banquet standard.
"Okay, then follow this."
Dong Jun felt a headache after taking a look. The standard was too high and he had to spend a lot more money.
However, this new wedding banquet standard was proposed by Du Shaojie and Zhong Fuxiang. He couldn't refute it, so he gritted his teeth and agreed.
"That's right, it's a big event in life. If you don't make it lively, you will definitely regret it in the future. Brother Dong, there is something I haven't told you. Listen to me."
Dong Jun's position among everyone is very special. He is not just a chef. More often than not, he also exercises the management authority of the snack bar on behalf of Du Shaojie.
Du Shaojie's mind is mostly focused on improving his cooking skills, and the management of the snack bar is basically done by Dong Jun.
If you pay, you should get a reward. Du Shaojie has long wanted to find an opportunity to repay this debt of favor. It just so happens that Dong Jun is getting married, and Du Shaojie will give him 1,000 yuan as a gift. (End of this chapter)
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