Liang Meiqin was not the kind of person who liked to exaggerate, so her words immediately attracted Du Shaojie's attention.
"Oh? Then what is our fatal flaw?"
"In fact, you know very well that our labor costs are too high. I have inquired about it. The salary and bonus of our kitchen staff, service staff, and even my manager are much higher than that of [Shuxianglou]."
Only Liang Meiqin would say such words to Du Shaojie. She would not even consider her own personal gains and losses, and would only consider the problem from the other party's point of view.
And such words can only be said in private, otherwise it will cause people's hearts to fluctuate.
Once the income goes up, it will be difficult to pull it down.
"Meiqin, thank you for your reminder! However, [Xichuan Restaurant] is not just mine, but everyone's.
I promised them that I would let them live a good life, and this salary cost cannot be saved."
Du Shaojie has always emphasized that employees should be treated well and the best ingredients should be used.
He said so and did so, so everyone believed in him and was willing to work hard for him.
The restaurant is now facing fierce competition, but he will not make a fuss about the income of employees. At most, he will earn less. Anyway, he is not short of money.
"It's good that you know it in your heart. I just remind you."
Liang Meiqin admires this man from the bottom of her heart. The other party not only pulled herself and her family out of the darkness, but also made more families.
This is the other party's advantage, but also a disadvantage.
The mall is like a battlefield. Under the strong competition of opponents, the level of cost is undoubtedly an important factor in determining victory or defeat.
Du Shaojie is unwilling to reduce the cost, which is actually at a disadvantage.
Once [Xichuan Restaurant] loses its advantage in the cruel competition, the pressure of cost will become a fatal weakness and it will not last long.
Of course, if Du Shaojie is willing to continuously "transfuse blood" with personal funds, that is another matter.
"Don't worry too much. I have a total of five [Xichuan Restaurants]. Unless [Shuxianglou] intends to fight against me in an all-round way, otherwise, local losses will not shake my foundation."
Du Shaojie knew what Liang Meiqin was thinking and directly told her his plan.
To put it bluntly, even if the Yangcheng branch of Xichuan Restaurant is not profitable or loses money, he can make up for it with the profits of other branches.
Many times, victory depends on who can laugh last.
"I know, I worried for nothing. I'm going to take a shower, you come up early."
Liang Meiqin smiled, cleaned up the mess, and went upstairs.
Du Shaojie sat in the yard and drank a cup of tea, then practiced a few dishes in the simulated scene, and then went upstairs to rest.
In the following period of time, various means of [Shuxianglou] emerged one after another. Taking the opportunity of opening and rewarding customers, waves of preferential activities never stopped.
At the same time, the other party also launched the banner of "eating healthy, new Sichuan cuisine", attracting many customers who pursue fashion and like to hunt for novelties.
"Damn it, it's still a price war after all?"
Liao Yongxin and Zhou Huai'en are both old foxes. Although [Shuxianglou] shouts various slogans, the actual means to attract customers are still various discounts.
In essence, it is a low-price promotion.
To be honest, whether it is the taste of the dishes or the quality of the ingredients, [Xichuan Restaurant] is slightly better. Relying on novelty and marketing can only be strong for a while, and when the novelty wears off, it will still be beaten back to its original state.
But the price advantage may become the key to victory or defeat.
"Then should we also do some preferential activities?"
Liang Meiqin has applied for several times and planned to do preferential promotions, but they were all rejected by Du Shaojie, Liao Yongxin and Zhou Huai'en.
Seeing that the business was increasingly affected, she could not sit still and took out a preferential promotion plan again.
Liao Yongxin and Zhou Huai'en did not say a word this time, which was considered to be tacitly agreeing with Liang Meiqin's idea. This is called the situation is stronger than the person. No matter how much you curse, you have to compete with the other party on price.
"We can do some activities, but it is definitely not a price war. Meiqin, I have also written a promotion plan, you can take a look, and then we will discuss it."
Du Shaojie only opposed price wars, but not promotional activities.
Liang Meiqin was very anxious. She took the other party's plan and read it on the spot. After she finished reading a page, she handed it to Zhou Huai'en and Liao Yongxin. It was obvious that she had made up her mind to settle the matter today.
After a long while, the three of them finished reading Du Shaojie's plan.
"Since you have all read it, let me briefly talk about it. Rather than saying that we are doing promotions, it is better to say that it is a long-term business strategy. The focus is not on price cuts, but on increasing customer stickiness."
Du Shaojie briefly explained the content of the plan.
First, the "membership system" is implemented. Members can join for free, and points will be calculated for each consumption. When the points accumulate to a certain amount, they can be exchanged for small gifts.
Secondly, members are divided into different levels, "bronze members", "silver members", "gold members", "diamond members", etc.
Different rights and interests are enjoyed according to different levels.
For example, the highest level "diamond members" enjoy 18 privileges such as "priority for appointments", "birthday wishes", "chef cuisine", and "New Year gifts".
In addition, the member deposit function is opened, and deposits are given with consumption money. Recharge 100 yuan and get 10 yuan of consumption money.
The consumption money can be spent normally in the store.
There are many other small tricks, such as setting the 6th of each month as member day, on which several discounted dishes will be launched at very low prices, which members can enjoy.
These marketing methods that are common in the future shocked Liang Meiqin and others at the moment.
"I really don't know what's wrong with your brain, these ideas are simply amazing!"
Liao Yongxin gave a thumbs up, and Zhou Huai'en nodded repeatedly.
They can see that Du Shaojie's plan is undoubtedly much smarter than a simple price war.
The core of it is the "membership system", which binds customers through stored value discounts and then impresses customers with high-quality services.
Liang Meiqin was very excited and spent two days to perfect this plan, and then began to implement it.
It didn't take long for the effect to gradually appear, at least the turnover was temporarily stabilized. But it didn't return to the peak so quickly. After all, [Shuxianglou] was determined to fight a price war. Without price advantages, it would definitely lose some customers.
Du Shaojie was very confident in the cooking skills of Liao Yongxin and others. He then worked hard on the service and ingredients for a period of time, and then went to Shenzhen.
The competition between two restaurants with similar levels and strengths cannot be decided in one or two days. It is a long process that requires patience and perseverance.
He went to Shenzhen this time mainly at the invitation of Cai Jing to attend the delivery ceremony of Building 1 and Building 2 of the residential community project.
At present, there are not many commercial houses for sale in the Special Administrative Region. As soon as Cai Jing's "Nanshanyuan" community was launched, it was warmly sought after.
Most of the houses were bought by people from Hong Kong, and the unit price of the houses was also raised to about 1,200 yuan per square meter.
At such a high price, it is still difficult to find a house.
"Ajie, I will convert the money you paid before into 8% of the company's shares. Take a look at these documents. If you have no objection, just sign here."
Du Shaojie came to Cai Jing's office in advance, and the other party took out a document for him to sign.
He then flipped through it and signed the document without hesitation.
"Sister Cai, you go ahead and do your work. I'll leave first. I'll go to the delivery ceremony tomorrow morning on time."
Seeing that Cai Jing was so busy, Du Shaojie left quickly.
At that time, he helped the other party just for the sake of friendship, and he didn't think about the pros and cons at all. As a result, Cai Jing's operation turned the loan into shares, and his profit was not small.
He was not happy about how much money he made, but that Cai Jing was a very nice friend.
The next day.
Du Shaojie attended the delivery ceremony of the new building.
The ceremony was very brief. He went to the cocktail party afterwards and tied his hair, and then went to [Xichuan Restaurant].
At present, the new management system for each store is being piloted in Yangcheng. After it is perfected, it will be fully promoted. Du Shaojie came here this time to explain the new system to everyone first, and he will send people to Yangcheng to learn later.
"Boss, there is a guest over there who said it was your friend. I said you were not here, so she ordered a few dishes by herself, and she hasn't finished eating yet."
Du Shaojie was talking to Feng Bin about the next arrangements when the lobby manager knocked on the door and came in.
He just came in from the back door, so he didn't notice this situation. After hearing about it, she went to the lobby and saw Yu Mo at a glance.
"Mo Mo, why are you eating alone?"
"I just happened to have nothing to do today, so I came out alone. Shaojie, you are a very busy man now, and it is harder than climbing to the sky to see you. Tell me, how long have we not seen each other?"
Yu Mo raised her head and couldn't help complaining a few words.
In fact, her relationship with Du Shaojie was just like that. If it weren't for Wang Liwen, the two of them probably couldn't even be called friends.
"It's my fault! Feng Bin, bring a bottle of red wine."
Du Shaojie laughed, but didn't care about the other party's complaints.
He immediately sat down, opened a bottle of red wine, and drank a few glasses with Yu Mo.
Yu Mo drank the wine in a depressed mood, and it was obvious that he had something on his mind. However, Du Shaojie's relationship with her was not that good yet, so he could only pretend not to see it and didn't ask.
"I may not be able to stay in Shenzhen for long. It's a headache. My uncle's business has run into some problems, and he can't continue to support the factory in Shenzhen. I plan to sell the factory."
After drinking a few glasses of wine, Yu Mo's face flushed.
She put down her glass and began to talk about the difficulties she encountered. Her uncle's business ran into problems, so a large amount of funds were withdrawn from the factory in Shenzhen.
She could have held on by gritting her teeth, but her uncle died of a sudden cerebral hemorrhage, and Yu Mo became the object of exclusion.
Fortunately, she owns 45% of the shares of the factory, so she is not penniless.
But the factory's working capital has been emptied, and her uncle's family has decided to sell the factory's shares, which will undoubtedly make the situation worse. (End of this chapter)
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