"I understand. I will make corresponding adjustments next."
After listening to Du Shaojie's words, Wu Dazhu had a plan in mind and was thinking about the next adjustment plan.
Du Shaojie would not participate in the specific operation and management, so he would worry about the rest.
After eating and drinking, Du Shaojie left the fish restaurant and returned home.
A few days passed quickly.
Du Shaojie taught the fine-tuned [Roast Whole Lamb] process to the barbecue chef and stopped caring about the things over there.
He rearranged his work and rest time and would take a little time every day to exercise. The body is the capital. If you don't pay attention to it now, it will be too late when you are old.
During this period, many chef competitions have been launched in various places, with various names and organizers. Du Shaojie also received a lot of invitations, but they were not inviting him to participate, but inviting him to be a judge.
He was not very interested in these activities, but the various stores under the catering company sent players to participate actively according to their needs.
After so many years of training, a large number of excellent chefs have emerged under the company. They can often be seen in various competitions and have achieved good results.
"I always feel like there's something missing."
Du Shaojie has been waiting for a breakthrough before taking the "senior technician" exam, but the breakthrough has not yet shown any effect, which makes him feel helpless.
He feels that if he wants to improve his cooking skills, he may need a certain opportunity.
Thinking of this, he simply stopped worrying. Some things are like this, haste makes waste, and it may not be a bad thing to settle down for two more years.
That day.
Du Shaojie went to the construction site of the resort and took a look. The progress of the project was faster than he expected. The overall development is divided into two parts. The resort will be built first, and the construction of the high-end villa area will lag behind.
On the way back, he received a call from Cai Jing.
"You went to the construction site?"
"Yes, I'm on my way back. The progress of the project has greatly exceeded my expectations. It should be ready after the New Year, right?"
"It's not a big problem. You should trust us in this regard. We are professional. I have something to tell you. The company is going to spend a huge amount of money to develop a high-end villa area project in Shenzhen. There is currently a lot of opposition. I need your support."
Hearing Cai Jing's words, Du Shaojie was a little dazed.
Before he knew it, Shenzhen Jinxing Real Estate Development Company had successfully gone public and became a joint-stock company in the true sense. But how long has it been since Cai Jing lost control of the situation?
"I will definitely support you, but you have to tell me in detail."
"The situation is that most shareholders are not optimistic about this project and think that the project is too advanced and there will definitely be problems with future sales. In this case, if I force a vote, I will not be sure, so I need you to stand on my side."
"Okay! Let me know when you need to vote, and I will go."
Du Shaojie has never attended the shareholders' meeting. In the past, Liang Meiqin exercised the voting rights on his behalf.
Since Liang Meiqin left, he has given up voting, which is equivalent to abstaining from voting every time. Now that Cai Jing has encountered difficulties, his voting rights are needed.
Du Shaojie will not care who is right or wrong, he will only stand on Cai Jing's side.
"Okay! Thank you very much."
Cai Jing did not say much and ended the call quickly.
Du Shaojie has his own plans. He does not know when the dividend will be paid back, so at the appropriate time he will stick to the shares in his hands to obtain investment returns.
This is the best way to cash out.
Before this, he would clearly support Cai Jing, and this would not change.
A week later.
Shenzhen Jinxing Real Estate Development Company held an extraordinary shareholders' meeting to review the villa area project.
Du Shaojie attended the meeting, and in the end, Cai Jing's project plan was approved. Usually, his voting rights would not affect anything, but at the critical moment, it played a decisive role.
Even if personal relationships are not mentioned, Cai Jing's villa project would not lose money. Building a villa in that location will be the representative of Shenzhen's "luxury houses" for the next ten years, and the number and purchasing power of rich people will definitely exceed everyone's imagination.
After finishing this matter, he came to the headquarters building.
Now, Dingxin International's branch has also settled in the headquarters building, and it is very convenient for him to handle some official business.
Since having a private secretary, the backlog of documents has been greatly reduced, and he only needs to deal with a few supplementary documents.
"Boss Du, I need to report something to you. I don't know if you've noticed that there's a trend sweeping the country recently, with a large number of fast food restaurants popping up like mushrooms after rain.
At present, fast food has limited impact on [Xichuan Restaurant], [Xiangweiju], [Seafood House] and [Shuweixiang Old Hot Pot], but its impact on [Northwest Noodle House] cannot be underestimated."
As the workload was not large, Du Shaojie quickly handled his official duties with the assistance of Luo Qin.
Meng Gang came to talk about a recent change in the catering industry.
In recent years, not only foreign fast food has begun to enter the mainland in a big way, but Chinese fast food has also been booming. Fast food has little impact on mid- to high-end restaurants, but it still has a great impact on snack bars and stir-fry shops.
Now the company's [Northwest Noodle House] is facing such a problem. The noodle house mainly serves snacks, but it has no price advantage. Not only Meng Gang is anxious, Su Dapeng is already anxious and can't sleep.
"Adjust the variety structure, don't rush to lower the price."
Du Shaojie has less concern about the noodle house, and the profitability of [Northwest Noodle House] has been good in recent years. Unexpectedly, the situation suddenly reversed.
However, at this time, we should stabilize and adjust some varieties appropriately, but we can't blindly reduce prices.
"Mr. Du, if we don't reduce prices, we won't have the advantage of cost performance. For snacks like this, there are too many alternative varieties. I'm afraid we can't hold on for too long."
What is Meng Gang most worried about? He is worried that [Northwest Noodle House] will lose money in the past, and thus become a "bleeding point" for the company.
When that time comes, it will be too late to close the store. He is worried that there will be a chain reaction.
"Don't worry, let's do some research later."
Du Shaojie is not as cautious as Meng Gang. He has read the latest financial report. The operating data of the noodle shop is still good, and it is far from the most dangerous moment.
In the afternoon.
He went to Xiangjiang and stayed with Liang Meiqin for a few days calmly, and then started a new round of inspections.
The first stop was Shanghai.
"Mr. Du, we have selected high-standard ingredients. Various snacks and dishes have been repeatedly tempered. The quality and taste can be called first-class."
The store manager accompanied Du Shaojie to inspect the kitchen and dining area. The work in all aspects was done very well and there was nothing wrong. There are
many reasons for the decline in customer flow. In fact, an important reason is that the cost performance is not high.
Du Shaojie also specially asked for a portion of [mutton soup noodles] to taste. The taste is very delicious, not smelly at all, and it is really delicious.
But at the same time, he also found a problem. The price of each portion of [mutton soup noodles] is not low, and it is a bit too "exquisite". A bowl of noodles plus some other snacks is not enough to fill you up.
"The portion is still a little small. This bowl of noodles is not cheap. Can't we add more noodles and meat?"
It can be seen that the profit of this bowl of noodles is still considerable, so why is the noodle shop unwilling to increase the portion?
Du Shaojie can see through it at a glance. They are doing this just to increase sales. If a bowl of noodles is not enough, customers will order more snacks. Wouldn't the turnover go up this way?
In the past, everyone might have accepted it with a pinch of nose, but now the fast food industry is rising, and doing so will discourage many old customers.
"It's okay, but the profit margin will drop a little."
The store manager is also knowledgeable and quickly calculated the cost and profit, which seems a bit unwilling.
Du Shaojie felt speechless, but still said patiently: "Cost control and profit margin are relative. If the entire market environment changes, sticking to the old way is self-destructive, isn't it?"
At this point, he remembered the [Beef Noodles] that was open all over the country in his memory. Two or three slices of beef are as thin as paper, but the noodles are very generous. Although the taste is not very good, it is filling, and the price is relatively cheap.
In summary, it is either low price or high cost performance. Unless you are irreplaceable, you have to occupy one end. If you don't occupy either end, it will be difficult to operate.
In the past, the competition was not fierce, but now the fast food industry is rising, this point is very critical.
"Mr. Du means that we should lower the price?"
"No, why don't you understand? Lowering the price will definitely not work, but you can adjust the quantity, give more noodles and more meat, and the cost performance will come out, right?" What
Du Shaojie hates most is the price reduction promotion at every turn. The catering industry has its own inherent laws, and price wars cannot determine everything.
At this point, he got up and went to the kitchen and began to do cost estimation himself.
When he had more accurate data, he asked the kitchen to make a new [Mutton Soup Noodles], with a little more noodles and mutton, but it seemed that the content of this bowl of noodles was much richer.
And the profit was still within a reasonable range.
"I understand, President Du. I will report to the regional company and the head office later."
The operation of the store will not change because of Du Shaojie's words, but each store has the obligation to truthfully report to the regional company and the head office the problems Du Shaojie found during the inspection.
Su Dapeng and others will consider whether it is necessary to change the operating procedures based on the detailed data of each store.
All of these things are digitized and standardized, and must be unified in stores across the country and cannot be easily changed.
Du Shaojie nodded and said no more.
After staying in the Magic City for a few days, I took the time to visit my sister's family, and then the group continued their inspection trip.
I stayed in Beijing for a while on the way, and found many problems along the way. Most of these problems are related to changes in the business environment, but they cannot be left alone, and corresponding changes must be made.
After the inspection, Du Shaojie returned directly to Shenzhen. (End of this chapter)
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