Du Shaojie held a meeting at the company's headquarters and put forward his own views.
Meng Gang, Su Dapeng and others have already realized some of the problems he mentioned, but they have not yet realized some of the problems. The environment of the times always changes inadvertently, and if you
can't keep up with this change, you will suffer. "Now we need everyone to work together to find a way to change the product structure, and at the same time, we must emphasize cost performance. I will give you one year. If there is no improvement after one year, then start to reduce the number of [Northwest Noodle House] stores."
Du Shaojie left the meeting room after he finished speaking. The rest needs them to think about it themselves and make corresponding adjustments.
He is just one person. If he wants to do such a big business well, he has to rely on everyone to work together. Anyway, it doesn't matter to him whether there is one more or one less sub-brand. One year is enough for them to toss around, and if it doesn't work, they can withdraw.
After leaving the headquarters building, Du Shaojie went to [Dongsheng Electronics] to visit Yu Mo.
Yu Mo was sitting in the office waiting for him at this time. He was very happy to see him, but he couldn't help but complain: "Chef Du, you finally came to see me? Don't forget that you also have a share in the company."
"Mo Mo, I don't understand the ins and outs of this. If I interfere, you might be even more unhappy. Let's stop talking nonsense and tell me, what do you want to eat at noon?"
Du Shaojie didn't respond to Yu Mo's words at all, and he didn't think there was anything wrong with him shaking his hand.
Yu Mo smiled and shook his head, and he had no way to deal with him.
"Let's go to hot pot at noon."
Yu Mo wanted to eat hot pot these two days, and Du Shaojie happened to come to see her, so let this guy treat her.
Du Shaojie made an "ok" gesture, and then the two left the office building. He got in Yu Mo's car. Yu Mo had a full-time driver, so the two of them could have a drink at noon.
When they arrived at the [Shuweixiang Old Hot Pot] Shenzhen City Store, the store manager quickly arranged for the two to sit in the private room.
"Ajie, you've got to say it, your hotpot tastes the best, the degree of salty, fragrant and spicy is just right, I want to eat it once in such a long time. Unfortunately, no one comes with me."
Yu Mo doesn't have many friends, and it's impossible for her to eat hotpot at business social events.
So there were a few times when she was so greedy that she came alone to eat, looking a little silly.
"Mo Mo, you called the other day and said that you were going to distribute dividends, but the problem is that the company still has to build a new factory. If the money is not enough, we have to invest more. Why bother going back and forth like this?"
Du Shaojie ate a piece of tripe and asked.
When Yu Mo called him a few days ago, he told him about the dividends. At that time, he didn't say much outside, but now that they were sitting face to face, he must ask clearly.
"My President Du, investment is investment, dividends are dividends, and the two cannot be confused. In fact, you underestimate our accumulation over the years. The construction of the new factory does not require additional investment, and rolling development is enough."
Yu Mo shook her head and gave a reason.
In fact, she had her own considerations. The other party did not participate in business management, and the financial audit was only conducted once every six months. He trusted her very much.
But she couldn't take this trust lightly, she had to respond to it with practical actions, and dividends were the best way.
Du Shaojie stared at him for a while, and seeing that Yu Mo's attitude was very firm, he didn't say anything.
Nowadays, the two rarely mention Wang Liwen when they meet, because Wang Liwen may be too busy with work and study, and she has distanced herself from the two of them. Friends are definitely still friends, but they have become friends who only contact each other during festivals.
After dinner, the two returned to [Dongsheng Electronics] together.
All afternoon, Du Shaojie checked the accounts and reports with the assistance of Luo Qin. He was not here to check the accounts, and he didn't need to do it himself. The audits every six months were done by professionals, who were much better than him.
He just wanted to understand the operation of [Dongsheng Electronics], and the financial data could explain many problems.
"Mr. Du, take a look at this."
Luo Qin helped Du Shaojie outline the key points, so that Du Shaojie's speed of checking could be increased several times.
In general, [Dongsheng Electronics] has achieved extraordinary development with the help of the spring breeze of reform and opening up in the mainland. At present, the company is a leading electronic component enterprise in Guangdong Province and even in the whole country, and can produce various technologically advanced circuit boards.
At the same time, it also involves passive electronic components, discrete devices, etc., steadily and steadily, and its investment in research and development has increased year by year, and it has obtained a large number of nationally renowned patent technologies.
"Not bad, really good! Momo, you are very good."
Du Shaojie ended this research activity and said goodbye to Yu Mo.
"Let's not flatter each other. Anyway, you know that I have paid a lot for the company. Damn, I haven't married yet for my career, and you just said a word and it's over?"
Yu Mo looked at Du Shaojie with a smile, and threw a big hat over him.
"Stop, stop! Is it because of your career that you don't get married? It's because you haven't met the right one. People like you look at everyone as if they are after your money, and you don't trust anyone. It has nothing to do with me."
Du Shaojie stepped forward and patted Yu Mo on the shoulder, then turned and left.
He and Yu Mo have always had a good relationship, but they have not broken the boundaries. They are considered a model among partners.
In addition, he will not take any other black pot.
"Haha, I can't even take a joke."
Yu Mo shook his head helplessly and returned to the office.
Du Shaojie left by car and went to Xiangmi Lake for a walk. Cai Jing's villa project is right by the lake, surrounded by mountains and water, with beautiful scenery. It is a good place to find peace in a bustling city.
He plans to find Cai Jing to book a villa after the project starts.
At this time, his cell phone rang. It was Liang Meiqin calling: "Shaojie, you are not in the headquarters building?"
"Well, I came out and I am at Xiangmi Lake now."
"I came to Shenzhen. I just called the office but couldn't find you, so I called your cell phone."
"Meiqin, then come over, and we'll talk when we meet."
Du Shaojie called Liang Meiqin over, overlooking the lake and mountains, and described the future villa area to the other party.
Liang Meiqin couldn't help but feel a little moved. Du Shaojie nodded, and the villa he planned to buy had its owner.
The next day.
Liang Meiqin returned to Hong Kong after finishing her business. The company is now full of things every day, and there is no free time at all.
Du Shaojie was not idle either. He stayed in the Shenzhen branch of Northwest Noodle House for the next few days, paying attention to every detail. He would not be a babysitter for Meng Gang, Su Dapeng and others, but he had to master the first-hand information.
He calculated that at the peak time of meal, the occupancy rate of the store was only about 60% to 70%, and the business was indeed declining sharply.
At the same time, he also walked around the store and found that there were many more fast food restaurants and snack bars on the street.
The ingredients of these small shops were average, the taste was average, and even the sanitary conditions were not very good, but the business was very hot. He analyzed that there was nothing else, it was just cheap, so that some other things were ignored.
This cannot be regarded as "bad money drives out good money" because consumers have different levels and different needs.
Back at the company headquarters, Luo Qin brought the investigation reports submitted by various stores of Northwest Noodle House, and some people also saw this problem.
Du Shaojie asked Meng Gang, Su Dapeng and others to continue their efforts, and he returned to Guangzhou with Wang Yongli, Luo Qin and others. In Guangzhou, he continued to inspect several stores of Northwest Noodle House in Guangzhou and found the same problem.
At this time, after summary and discussion, the [New Operating Procedures for Northwest Noodle House] was released. According to the new procedures, the weight of ingredients for snacks (dishes) of the same price has been increased, and the pursuit of high profit margins has been stopped, but a high cost-effectiveness has been turned.
Under this premise, some customers with slightly stronger consumption power began to return.
Time flies.
"Look, isn't this effective? Therefore, we must change according to changes in the environment and cannot stick to the rules. Moreover, the positioning of a restaurant is very important. Don't treat consumers as fools. We don't pursue maximum benefits."
In the morning, Su Dapeng came to Du Shaojie, and the two met at Du Shaojie's home in the old street.
Du Shaojie summarized the problems he saw, and spoke directly and unceremoniously. [Northwest Noodle House] was founded by Su Dapeng, and he was the main operator. The root of all problems lies in him.
It was not easy to start a business, and Su Dapeng also rushed forward desperately, but after he became successful, the other party was a little relaxed.
"You are right. I should review these things. We have followed your advice and have basically stabilized the situation. I am just a little unsure about the adjustment of the variety structure, so I came to ask you for your advice."
Su Dapeng licked his face and admitted his mistake. Anyway, he and Du Shaojie grew up together, so it didn't matter
whether they were face-saving or not. Du Shaojie pointed at him and stopped blaming him.
Next, the two studied the variety problem, removed some varieties that were too expensive and unsalable, and then added some new varieties according to the current popular tastes for trial.
This kind of thing can't be done by just sitting at home and patting your head. It requires repeated attempts and approval from consumers before it can be finalized.
"Are you not leaving today? Let's go to the fish restaurant for barbecue in the evening, and then find a place to play after dinner."
After talking about business, the expressions of both of them relaxed.
Although the crisis has not been completely resolved, the business of the noodle restaurant has stopped falling and stabilized, and indicators such as turnover have also rebounded.
Du Shaojie didn't want to blame the other party too much, so he planned to sit together in the evening.
"Forget it, let's just have a quick lunch. I'll leave after lunch. The flight has been booked."
Unexpectedly, Su Dapeng shook his head. He didn't dare to be lazy at all now. He had to take a plane to Shanghai in the afternoon. He might be running around for a long time in the future.
Du Shaojie didn't force it. He went to Xichuan Restaurant with him for lunch at noon, and then asked Zou Xiaohe to drive Su Dapeng to the airport.
When he got home, he immersed himself in the simulation scene, intending to develop several new varieties for Northwest Noodle House. (End of this chapter)
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