"Hey, this guy is really good."
Du Shaojie was immediately amused. He dared to do this, which was equivalent to setting up a competition in broad daylight. And it was not a fair competition. Asymmetric rules were set from the beginning.
However, strictly speaking, he did not violate the laws and regulations.
Luo Qin, Wang Yongli and others stood behind the boss, not daring to breathe. Even a fool could see that the boss was really angry. Although he was smiling at the moment, the murderous intent in his eyes could hardly be hidden.
"Let's go!"
Du Shaojie stared at the Shanzhai noodle shop not far away for a long time, then waved his hand and took a few people to his own [Northwest Noodle Shop].
When the manager saw the boss coming, he seemed to have seen a savior, and hurried over to explain the situation.
"Recently, our noodle shop has stopped the momentum of bottoming out and rebounding, and the good situation has been destroyed by someone. We are temporarily in a state of balance with the other party, but in the long run, we may not be better than the other party."
The manager's face was full of worry, and he was not very optimistic about the future situation.
"It's too early to talk about the outcome now. You should have the other party's menu in your hand, right? Bring it here for me to see."
Du Shaojie found a seat by the window and sat down, then began to understand the snacks ( dishes) of
the copycat store. In his opinion, except for some new varieties that he had just promoted, the other varieties were exactly the same. In order to better understand the situation of the opponent, he then asked someone to go to the copycat store to buy some snacks (dishes).
He tasted it and found that the taste of various foods was pretty good. If the taste of the snacks (dishes) of [Northwest Noodle House] could be scored 100 points, then the other party could reach 60 to 70 points.
Looking at the price again, the other party could be about 20% cheaper.
"Sure enough, low price is the king. However, the consumer groups are not exactly the same. There is a part of overlap in the middle, and the rest are groups with poor consumption power."
Du Shaojie glanced at the store manager and said.
The manager kept nodding. The copycat store had a great impact on him. Even if the price was low, they could still make a lot of money. Because the cost is low, the ingredients purchased are low-end goods, and the purchase price is low.
If we want to fight a price war with the other party, we have to lower the quality of the ingredients, otherwise there is no way to win.
"Now all stores have adopted new operating procedures and specifications. We have increased the quantity a lot, but it is still not enough to compete with the other party's low price. After all, their slogan is 'large quantity and fullness', and the quantity is not much worse than ours."
The manager is still capable and can see the problem clearly.
The biggest disadvantage of [Northwest Noodle House] is the high cost. It is almost impossible to fight a price war with the copycat store. Everyone knows that the boss has high requirements for ingredients and will never lower the requirements because of cost issues.
"You can observe it again. I just talked about consumer groups. Although our consumer groups overlap with those of the other party, there are still big differences. The new system has just been implemented, and many people don’t know it yet. This requires a process."
Du Shaojie actually wanted to talk about the problem of customer screening. This process takes time. He estimated that it will take one or two months to slowly take effect.
But it doesn’t mean that everyone will do nothing during this period. In addition to strengthening internal management, you can also think of other ways, such as "takeout".
The "take-out" mentioned here is not the model of later generations, but a small window outside the restaurant to sell some dishes, which can be packed and taken away, and no dine-in service is provided.
He asked the manager to do his own thing, and then walked around the restaurant.
"Can you try [cold noodles] or [sesame noodles]? What else, by the way, there are [beef in soy sauce], [Dezhou braised chicken], [pepper and sesame chicken], etc."
Du Shaojie remembered that he had contracted a "snack shop" in Xijiang. The snack shop opened a similar take-out window, mainly selling [pepper and sesame chicken], which was quite popular locally.
Considering the eating habits of people in Shanghai, he considered choosing a few more to try.
"The food sold in the window outside must be cheap and good, and play a role in gathering popularity."
Du Shaojie made up his mind and went to the manager to discuss the specific details of the operation.
The store manager thought this method was very good. In terms of specific variety selection, he preferred [pepper and sesame chicken]. He was afraid that the noodles would conflict with the varieties in the store, but it would not be beautiful.
Du Shaojie nodded and gave up [Beef in Sauce] and [Dezhou Braised Chicken], after all, these things are not considered northwest specialties.
Noodles can increase the variety of the store, but you can try [Pepper and Spicy Chicken]. As for the effect, it remains to be verified. The taste difference between the north and the south is quite large. The varieties that are popular in the northwest may not be popular in the south.
The store manager is very capable. It took less than a week to complete the takeaway window without affecting the overall layout of the store.
Du Shaojie has not been idle these days. Whenever he has time, he will go into the simulation scene to conduct repeated experiments. In the end, he improved the original [Pepper and Spicy Chicken] and made the Du version of [Hand-Torn Chicken].
[Hand-Torn Chicken] no longer emphasizes the spicy taste, but dilutes the pepper and spicy taste, focusing on the salty and fragrant taste. Those who can eat spicy food can add spicy food, and those who can't eat spicy food can leave out the pepper.
That day, he personally went down to make a part of [Pepper and Spicy Chicken] and a part of [Hand-Torn Chicken].
Compared with beef, chicken is cheaper, so you can just use the best "three yellow chickens" instead of the more expensive "local chickens".
At noon, the takeaway window officially opened for sale.
Slowly, more and more customers came forward to ask, and under the strong recommendation of the waiter, more and more customers bought [Hand-shredded Chicken]. Some wanted half a chicken, and some wanted a quarter of a chicken.
Anyway, it was weighed, and a quarter of a chicken could be chosen. If you wanted the chicken leg part, you had to get half a chicken head. If you chose the chicken breast part, you had to get half a chicken neck.
At noon, all the [Hand-shredded Chicken] was sold out, while less than half of the [Spicy Chicken] was sold.
The same was true in the evening.
Half a month later.
The statistics came out, and the number of [Hand-shredded Chicken] sold every day was much greater than that of [Spicy Chicken]. It seems that the spicy [Spicy Chicken] is not selling well here, so the store made decisive adjustments.
From now on, the store only sells [Hand-shredded Chicken].
In the past half month, Du Shaojie not only tried various seasonings repeatedly, but also gained experience in the processing of chicken.
After the operating procedures were fixed, he passed on the production methods and experience to the chefs of the store, and then had a meal with Xiaoya's family, and then rushed to the capital.
[Northwest Noodle House] Beijing store is the second pilot unit, and he will transplant the successful experience of the Shanghai store here.
First, a takeaway window will be opened, and then [Spicy Chicken] and [Hand-torn Chicken] will be tried at the same time to compare which one has better sales.
For half a month, Du Shaojie went out early and came back late, and could only see Qi Yan at night.
"Husband, you are busier than me now."
"There is no way. Now [Northwest Noodle House] is forced into a corner by the copycat store. If we don't work hard, we can only close down."
"I think you will definitely find a way!"
Qi Yan didn't complain, but she felt a little sorry for the man.
However, in the catering industry, she didn't think anyone could defeat Du Shaojie. The opponent has always been the undefeated god of war in her mind.
Du Shaojie smiled and didn't explain. In fact, this time it was really dangerous, and [Northwest Noodle House] has not yet resolved the crisis. It can only be said that he blocked the sudden attack of the copycat store. It is hard to say who will win or lose.
Qi Yan stepped forward and kissed the man. Just as she was about to say something, Du Shaojie's cell phone rang.
"Boss Du, the Shanzhai store is really ambitious. They opened 10 new stores in one go, and they are all right next to our stores. What a shameless bunch."
The call was from Su Dapeng, who told Du Shaojie that the Shanzhai store had indeed made follow-up moves.
Du Shaojie immediately understood that the Shanzhai store was not just a ride-sharing company. The other party was fighting with [Northwest Noodle House].
"Have you found out who their boss is?"
"I have found out. There are several behind-the-scenes bosses. You should know one of them, Li Changsong, the former president of the Yangcheng Catering Association."
When Du Shaojie heard the name, he immediately remembered that face.
Li Changsong originally had little presence in the city association. After Peng Wanli and Wu Yingcai fell, he directly became the president. Later, because of the conflict with Du Shaojie and others, he was defeated and finally resigned on his own initiative.
"Well, this Li Changsong and I don't get along. He's a very sinister bastard. Dapeng, don't worry about these people for now, and don't worry too much. We just need to operate steadily according to our own plan."
Du Shaojie said that there was no need to be afraid. At present, the other party did not have the strength to defeat [Northwest Noodle House].
Just like the new variety he just developed, the other party couldn't copy it, which showed that they didn't have high-end talents.
"Okay, I understand."
Su Dapeng hung up the phone immediately, and felt more at ease.
Du Shaojie is like a god in the entire catering company. Everyone has become accustomed to one thing, that is, as long as the boss takes action, everything will go well.
Time flies.
The development speed of the copycat store is amazing. In a short period of time, the number of its stores has reached half of [Northwest Noodle House]. You have to know that [Northwest Noodle House] has developed to such a scale today, but it has taken several years of hard work.
The statistics of Beijing have also come out. Here, the sales of [Spicy Chicken] are obviously better than [Hand-Torn Chicken].
It seems that the tastes of consumers in different places vary greatly. Du Shaojie directly used the platform of the chef training school to hold a training class in Beijing, focusing on teaching the methods of [Spicy Chicken] and [Hand-Torn Chicken].
Then he asked the backbones of each store to go back and start comparative experiments. Whichever one sells well will be chosen.
The snacks (dishes) sold in the takeaway window are mainly to attract popularity, and the profit is very thin, which is the real "small profits but quick turnover". (End of this chapter)
Continue read on readnovelmtl.com
