Chapter 416 Let's shout a few more times
After leaving Beijing, Du Shaojie went to several cities to take a look. The more he saw the copycat stores, the more he was dissatisfied. But it was not worth suing for this matter. He consulted in person and found that the chances of winning the lawsuit were very small.
He had never thought of solving the problem by means of under the table. Although that method was pleasant, it would cause endless troubles.
When he returned to Guangzhou, he found that everyone was very concerned about this matter.
The various despicable behaviors of the copycat stores had spread within the catering company, and many people were very angry.
Some people suggested that Du Shaojie lower the selection standards of ingredients and engage in a price war with the copycat stores. Others suggested that Du Shaojie and the other party should open up the grade and move closer to the middle end.
"Ajie, I think you have a misunderstanding. You may think that you can please consumers if you use the best ingredients, but in fact it may not be the case.
Why? Because many people can't tell the quality of ingredients at all, especially for dishes with heavy tastes, the seasoning will cover up the taste of the ingredients themselves."
Although Liao Yongxin and Zhou Huai'en have retired, they have been paying attention to the development of the company.
After hearing about the copycat store, the two came to Du Shaojie to help him share his worries.
The two old predecessors' words actually made sense. Good wine is afraid of being hidden in the alley. If you don't promote it yourself, many consumers will not know about it.
"Yes, Master, Master Zhou, you reminded me. I will think of a way to deal with this later."
After the two left, Du Shaojie thought hard for a long time and then came up with an idea.
He decided to let everyone know about [Northwest Noodle House] through the power of the media, or to ask the media to help him promote it. But it is far from enough to just have the media in the province and the city. It is necessary to find a media with national influence.
Thinking of this, he called Meng Gang and the person in charge of the Northern Company.
There is only one purpose, that is, to find a way to contact the media with national influence and arrange an interview with [Northwest Noodle House]. When introducing the food, you must focus on introducing the ingredients of the noodle house. High-quality ingredients are the foundation of the survival of the noodle house.
The next day.
Du Shaojie called Pang Weidong again and asked him to help.
"What do I think? No problem, leave it to me."
Pang Weidong followed his usual style and immediately made a promise.
Afterwards, several parties took action together. It happened that a TV station covering the whole country wanted to make a [Food Discovery] program and was collecting relevant materials.
Du Shaojie did not dare to neglect it and took Su Dapeng to Beijing.
"Ajie, this is the TV station's director Wu Xu. I told him about your situation and he agreed to help."
"Hello, Director Wu!"
"Hello, President Du!" Du
Shaojie was picked up by Pang Weidong as soon as he got off the plane.
The other party took him to meet the buddies of the TV station. The other party was also a straightforward person. Without saying a word, he took Du Shaojie and Su Dapeng to the [Food Discovery] program team.
Du Shaojie talked to the other party about the basic situation of [Northwest Noodle House] and invited the relevant personnel of the program team to taste the store.
The program team did not refuse. How to judge whether the food made by a restaurant is good or not without tasting? The restaurant does not need to worry about how to tell the story. The program team will arrange this aspect.
The group came to the Beijing branch of Northwest Noodle House, and the program team was quickly attracted by the food in the store.
Various special snacks and dishes were served, and the portions were not large, so that the relevant personnel of the program team could taste them as a whole.
"Not bad! It is indeed authentic Northwest snacks."
There are also experts in the program team, who immediately gave an evaluation of the snacks (dishes) made by the store.
The evaluation is quite high, which makes Du Shaojie and others see the hope of success.
"Everyone, I don’t know if you have noticed that Northwest Noodle House is very particular about the ingredients. All ingredients are selected from high-quality ingredients. Without this as a guarantee, no matter how good the cooking skills are, the corresponding taste cannot be made."
Du Shaojie and Su Dapeng found an opportunity to introduce the ingredients used in the noodle house.
The people in the program team were very interested when they heard it. Making a program is to have a gimmick. Who likes to watch a plain one, right?
So, after they changed their clothes, they went to the kitchen.
The spacious and bright kitchen is very clean, and the storage of various ingredients is also up to standard.
The concept of "sunshine kitchen" proposed by Du Shaojie in his early years has been implemented, and the busy figures of chefs can be seen from the lobby.
The store manager and the chef introduced the various ingredients to the program team. They were more convincing when they said this.
"Yes, they are all top-quality ingredients! Mr. Du, you are selecting ingredients like this, so the cost pressure is not small."
The person who spoke was the consultant of the program team, a real expert.
The other party only needs to look and smell to distinguish the quality of the ingredients. This cannot be faked. Even if it can be deceived by ordinary people, it can never be deceived by people in the industry.
"You have to withstand the pressure! Only by using the best ingredients can you make truly authentic delicacies. This is fundamentally different from the so-called "delicious food" made with various seasonings."
Du Shaojie looked at the consultant happily. The other party's surname is Tang, and the people in the program team call him "Old Tang".
This Old Tang is very knowledgeable. Du Shaojie thinks he can get along with him more in the future.
When the director heard this, he suddenly had a new idea. He thought this noodle restaurant was very good. It not only had strong local characteristics, but also was very particular about the ingredients, production, and seasoning.
After they finished their inspection and went back to discuss, they decided to use [Northwest Noodle Restaurant] as the material for a program.
Next, Du Shaojie maintained close contact with the program team, and every time he talked about something, he would invite them to eat at the company's restaurant.
It was called showing strength.
After the preparations were completed, [Food Discovery. Northwest Noodle Restaurant] officially started filming.
This program is presented to everyone in the form of a documentary, with clear and smooth pictures. While recording the food, some small stories will be interspersed.
The filming went smoothly, and the post-production took a little longer. This episode of the noodle restaurant is planned to be broadcast in the third episode.
Now, all stores of [Northwest Noodle Restaurant] have opened takeaway windows. Based on experimental comparisons, each store has chosen [Pepper and Spicy Chicken] or [Hand-Torn Chicken].
The seasoning of [Pepper and Spicy Chicken] uses the third-generation formula developed by Du Shaojie before, and the seasoning of [Hand-Torn Chicken] uses an improved version of the formula, which can also be called the second-generation formula.
"Boss Du, according to weekly statistics, the sales of takeaway windows in all stores of [Northwest Noodle House] are very hot. Although the profit margin is lower, the total profit is considerable."
That day, Du Shaojie was playing with his daughter at home. Luo Qin came to him with a statistical report and reported the statistical results to him.
Du Shaojie asked the nanny to look after the child, and he took the report and read it carefully.
This result was better than he expected. The takeaway window attracted a large number of customers to the store, which led to the store's operating data, which had been interrupted by the recovery momentum, rising again.
He then called Su Dapeng: "Dapeng, the performance of the noodle house has been very good during this period. I hope you will work harder and strive to return to the peak as soon as possible."
"We will, please rest assured."
Su Dapeng did not say anything bold. In these days, he has lost at least 20 pounds.
However, now the overall performance of the noodle house has shown an upward trend again. He is determined to seize this opportunity and must not go back.
Because of these things about [Northwest Noodle House], he has not been home for several months.
"Of course I'm relieved, but Dapeng, don't work too hard. You should go home and take a look. Otherwise, if you and your wife have a conflict, I will have to help mediate."
Du Shaojie chatted with the other party for a while and then hung up.
The Shanzhai store has not made any big moves recently, but the number of stores has been increasing rapidly. According to incomplete statistics, the number of Shanzhai stores has exceeded 70% of the number of [Northwest Noodle House] stores.
He and Su Dapeng and others did not believe that the Shanzhai store would stop. It seemed that the other party was preparing a big move, and they did not dare to take it lightly.
This morning.
Luo Qin hurriedly sent Du Shaojie a notice from the company headquarters, saying that the Shanzhai store was going to hold an event in all stores.
The content of the event was "Celebrate National Day, 12% off for all customers".
The layout of the Shanzhai store was basically completed, and finally showed its fangs.
Du Shaojie actually disliked price wars the most, but the other party did just that. It was said to be a holiday discount, but in fact, this might become the norm.
Su Dapeng and others were so angry that their teeth were itching. Most people in [Northwest Noodle House] wanted to fight with the other party instead of ignoring it.
Reason told Su Dapeng that fighting a price war with the other party at this time would be equivalent to falling into the other party's rhythm, which would be very unfavorable for the future.
But if he ignored it, it would affect the morale of the entire [Northwest Noodle House].
After hesitating again and again, he still spoke to Du Shaojie, hoping that the other party would approve his "price war" plan and put a good damper on the other party's arrogance.
"I have already told President Meng that I will not agree to a price war with you. As for morale, don't worry about it for now. When the [Discovering Food] program is broadcast, our morale will naturally return."
Du Shaojie disagreed with the price war. In the past few years, the home appliance industry had a big fight, and no matter whether it won or lost, it was a big loss.
He didn't want this to happen again.
Su Dapeng naturally couldn't say anything. He was just a small shareholder and executor. According to the rules, he could only obey Du Shaojie unconditionally.
When this news spread in the company, many people felt upset.
Although the company belongs to the boss, they have made great contributions for [Northwest Noodle House], but in the end they were crushed by a mere copycat store. Even a clay man would be a little angry, right?
Du Shaojie ignored it all and finally waited for the episode [Food Discovery. Northwest Noodle House].
He asked Su Dapeng to issue a notice requiring every employee of the company to watch it. Even if they can't watch the first broadcast due to work reasons, they have to watch the replay later.
In order to watch the show, everyone can take turns to rest.
In the evening.
The third episode of [Food Discovery] met with the audience. At the beginning of the program, it introduced the basic situation of the Northwest, and then introduced several kinds of food.
(End of this chapter)
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