Next, the sign of [Northwest Noodle House] appeared on the screen. The pictures progressed layer by layer, not only showing the lively scene on the scene, but also specially photographed a wide variety of delicious food.
The photographer's level is very high, and he can arouse the appetite of the audience across the screen.
While showing various delicacies, he also told several small stories related to food. The stories are well written and very touching, which can successfully arouse people's curiosity and thirst for knowledge.
At this time, the picture switched to the kitchen, showing everyone various ingredients.
"What is the difference between [Northwest Noodle House]? At first we thought it was the chef's superb skills, otherwise why is the business so good.
After our repeated questioning, the person in charge of the noodle house told the truth. The founder of the noodle house once said, 'Good taste comes from good ingredients'"
The pictures shot in the documentary are very beautiful, and the rhythm is very smooth, which successfully attracted the curiosity and curiosity of most viewers.
The film shows a variety of excellent ingredients at the right time, and then these ingredients are turned into delicious dishes under the processing of the chef.
The visually impactful images and the appropriate voice-over all left a deep impression on the audience.
The program received a high viewership rate, and [Northwest Noodle House] became an instant hit and became the object of diners' pursuit. It's a pity that we haven't fast-forwarded to the "Internet celebrity economy" yet, otherwise, this brand would definitely be a hit.
The statistics for the first week of the program were released.
"Mr. Du, according to this week's statistics, the average revenue of [Northwest Noodle House] stores increased by 57% compared with the previous week, and the profit also increased steadily. The effect of the program is very good."
Luo Qin reported the relevant situation to Du Shaojie, and even she was very excited.
Du Shaojie was naturally very satisfied. This is the power of the national media. [Northwest Noodle House] has stores all over the country, and only such media can have such a wide influence.
"Yes, the effect is really good. Luo Qin, I'll give you a day off tomorrow, you can go shopping, and then we'll return to Guangzhou."
He was in a good mood and gave Luo Qin a day off.
Things in Beijing have ended, and Du Shaojie should leave. Due to the effect of the program, the promotion of the copycat store did not achieve the expected purpose. [Northwest Noodle House] is not only alive, but also alive and well.
Consumers are not fools. The program specifically mentioned the quality of ingredients. Some people compared [Northwest Noodle House] with the copycat store in this regard, and then came to a conclusion that the copycat store's ingredients were too inferior.
Of course, for customers who are purely looking for cheapness, this is not a big problem. But for consumers who have a little money in their pockets and want to eat better and healthier, the balance in their hearts has completely tilted to [Northwest Noodle House].
In addition, many consumers who did not know or pay attention to [Northwest Noodle House] before have come to various stores to try it out. The turnover of [Northwest Noodle House] has risen sharply. Not to mention returning to the peak, it is not difficult to set a new revenue record.
The next day.
Du Shaojie invited the staff of the [Discovering Food] program team to dinner and invited everyone to [Xichuan Restaurant] to taste authentic traditional Sichuan cuisine.
"Is there such delicious Sichuan cuisine in Beijing? Why don't I know it?"
The director of the program group loves Sichuan cuisine, and he was very surprised when he ate it.
He had been to many places and was not unfamiliar with Sichuan Province, but it was the first time for him to eat such delicious [traditional Sichuan cuisine].
"There are many places you don't know. Do you know every unique restaurant? This [Xichuan Restaurant] is also Mr. Du's business, and it is still very famous in Beijing."
Today, Du Shaojie also invited Wu Xu. After all, it was Wu Xu who introduced Du Shaojie to the program team.
As an introducer, this episode of the program was a great success, and Wu Xu was very happy.
He was just dissatisfied with the slowness of the program director.
"Really? I haven't heard of [Xichuan Restaurant] before, it seems a bit slow."
The director bowed to Du Shaojie to apologize.
Du Shaojie shook his head, saying that it was not necessary, and he generally didn't care about such things.
"Everyone, if you want to shoot a film about food in the future, you can find me. I will definitely try my best to cooperate. I own sub-brands such as [Northwest Noodle House], [Xichuan Restaurant], [Seafood House], [Xiangweiju], and [Shuweixiang Old Hot Pot], and we can cooperate with you at that time."
After dinner, Du Shaojie sent the program team to the car, and gave Wu Xu and others a few [Bailian Diamond Cards]. Holders of this card can enjoy a 20% discount when spending at any of the company's stores.
In addition, he also gave each member of the program team a gift.
The gift box contained high-end nutritional supplements, as well as two bottles of good wine and two packs of good cigarettes. The things are not expensive, but they are always a heartfelt gesture.
The next day.
Du Shaojie returned to Guangzhou.
As time goes by, the copycat store basically does not pose a threat to [Northwest Noodle House].
There is a big gap between the size, management level and overall strength of the two sides. The broadcast of the program has unveiled the veil of food quality, and there is a natural gap between the two.
Previously, the copycat store chose the tactic of close combat, trying to defeat [Northwest Noodle House] with a low-price strategy.
To be honest, the opponent's move was quite insidious, and they almost succeeded.
But how glorious the copycat store was back then, how embarrassed the copycat store is now.
As the saying goes, there is no harm without comparison. The distance between the genuine store and the copycat store is so close, so people will naturally compare them from the aspects of decoration, dining environment, ingredients, etc. The copycat store was completely defeated in all aspects.
[Northwest Noodle House] did not take advantage of the good momentum to reduce its configuration, and still maintained a high cost-effectiveness.
By trampling on the copycat store, [Northwest Noodle House] is equivalent to being reborn from the ashes, and no one can stop its progress.
That day.
Du Shaojie was processing several documents that Luo Qin had sorted out at home when he suddenly heard a reminder sound.
[Ding!]
[Task: The crisis of the noodle shop has not been resolved yet, and it will face a more severe test next. You need to restore the monthly revenue of the noodle shop to its peak within six months, and the profit should not be lower than the (monthly) average of five years.]
[Task progress: completed]
[Reward: 500,000 redemption points, boutique gift pack (×1)]
The previous task has been completed, and Du Shaojie immediately received the reward.
500,000 redemption points have arrived, which is a big harvest. A lot of consumption has been consumed in the past period of time, a total of 700,000 hours have been consumed.
[Redemption points: 669,918 points\4,823,066 points]
[Duration: 12.14 million hours\76.613 million hours]
There is also a boutique gift pack. He opened a "disease-eliminating pill" from the gift pack.
There was a note attached, saying that this "disease-eliminating pill" could not make people immortal, but it could regulate the individual's body and slowly eliminate various chronic diseases.
"Good stuff!"
Du Shaojie still trusted the reward pills, as he had had personal experience before.
This "disease-eliminating pill" was not urgently needed for him, so he gave it to his mother Wang Yuxiu after thinking about it.
Wang Yuxiu's physical foundation was damaged by the heavy pressure of the family in her early years. Although she has improved now, she still has many chronic diseases in her body.
He then found a reason to let Wang Yuxiu take the pill. After
taking it, there was no earth-shattering reaction, but she felt a little more relaxed. Du Shaojie knew that this was not a tiger and wolf medicine, and it would take a long time to fully take effect.
The old lady was in a much better spirit, so she stayed in the old street and didn't leave. Every day, she either played cards with Uncle Chai and his wife and neighbors, or had morning tea and chatted with everyone.
She already had many friends here, and she didn't need to worry about food and daily necessities, and her complexion was getting better and better.
Du Shaojie also lives here. As long as his wife and children don't come back, he usually doesn't like to live in the villa in the Overseas Chinese New Village.
Life has returned to normal again, and he continued to be a hands-off boss.
Taking advantage of the sunny weather during this period, he took Wang Yongli, Luo Qin and others to Hong Kong, planning to have a good rest for a while.
"Winnie, you and Luo Qin go to rent a larger yacht. I'm going to play on the sea for two days. Luo Qin is not familiar with the local area, so you should take her with you more."
Du Shaojie asked Luo Qin to go with Winnie to do business, and he and Liang Meiqin lived in a world of two.
The next day.
Du Shaojie went out to sea with Liang Meiqin, Luo Qin, Wang Yongli, Zou Xiaohe, Zhong Qing, Xu Youlian, Peng Yongjun and others. They spent a night on the sea and returned to Hong Kong the next afternoon.
There are fun things on the sea, but it's boring to play too long. Two days and one night are just right.
He doesn't plan to buy a yacht or a private jet now. His company is only a medium-sized company in Hong Kong. It has some money and some connections and is well-known in the industry.
It's better to keep a low profile.
At night.
A group of people came to Xichuan Restaurant. Feng Bin did not dare to neglect it. He immediately prepared the accounts and reports and waited for the work report.
Du Shaojie sat in the private room, flipped through the account book casually, and asked some specific situations.
He was still very satisfied with the operation of Xichuan Restaurant Xiangjiang Store. The audit work here was handled by Dingxin International, and there had never been any problems.
"Boss, what do you want to eat today?"
Feng Bin, as a manager, was relieved to get Du Shaojie's affirmation.
Although the boss has always been kind to the employees below, it would be a big mistake to think that the other party is easy to fool.
"There are only so many of us, you can do whatever you want."
Du Shaojie was too lazy to order dishes. Feng Bin then went to the kitchen to explain, and a table of dishes came up soon.
These two days at sea are mainly seafood. Everyone feels very happy to be able to eat authentic Sichuan cuisine at this time.
After dinner, Du Shaojie took Luo Qin to the kitchen for a look before leaving.
For the next period of time, he stayed at Dingxin International, which was actually a rest. He didn't need to go to work on time, so he could go when he wanted to and not go when he didn't want to. It was no different from a vacation.
At the end of the month,
Qi Yan took her daughter, mother and nanny and flew from Beijing to Hong Kong. (End of this chapter)
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