Chapter 480: Searching for Roots



"So, you can select some capable chefs from the grassroots level, and we can also do a field trip like those writers. One is to broaden everyone's horizons, and the other is to let everyone feel the food culture."

Du Shaojie thought of a way and decided to personally take the backbone chefs of [Xiangweiju] to various parts of Hunan Province.

He is familiar with this route and knows that there are many delicious snacks among the people.

Isn't it necessary to increase the number of varieties in the [dish library]? Then go to the field to investigate and learn. As long as you are attentive, you will definitely have a constant stream of inspiration.

It is called "field trip", but in fact it is an alternative training activity.

Recently, he has increasingly felt that the "spirituality" of cooking is very important. Spirituality comes from life and practice. It is not possible to create behind closed doors.

Therefore, he did not take over the job and casually take out a batch of new dishes as he did in the past.

Instead, he wanted the backbone of [Xiangweiju] to experience it themselves, and perhaps the effect would be better.

All personnel gathered in Xingcheng, and then rented a bus to start the [Hunan Cuisine Root Search] journey. With a Hunan cuisine master like Du Shaojie leading the team, on-site guidance may bring surprises.

"Although your dish, Tiger Skin Elbow, is not as good as Sauce Elbow in terms of technique, it also has its own characteristics. Remember, our restaurant is positioned in the middle and low end, and some high-priced dishes can be replaced by slightly lower-priced dishes."

These two days, the group stayed in a small county town.

Due to the tight schedule, they basically had no time to play in each place, and their focus was on the local specialties.

This time, they came out mainly to investigate the special stir-fries and snacks in various places. These delicacies are not widely spread, but there are many things worth learning from.

"Also, this dish, Stir-fried Porcini Mushrooms, is very interesting and delicious. Can we improve it?"

Although these people are Hunan cuisine chefs, they have never seen many local specialties.

This trip was really eye-opening. The key is that the mindset was opened up. I believe that in the future, I will not be troubled by the lack of a dish library.

[Xiangweiju] originally took the low-end route, unlike some high-end restaurants that have high requirements for dishes. Stir-fried dishes can also be served, as long as they are popular with everyone.

"Do you understand?"

"I understand!"

"Okay, let's set off early tomorrow morning."

The bus carrying the company's [Hunan cuisine] backbone chefs rushed across the land of Hunan Province.

Du Shaojie and others went to one county after another, and the specialties of each place were different. Even for a dish with the same name, there are often several versions of the cooking method, and the taste is very different.

Everyone keeps absorbing nutrition from these special foods. It may not be seen in a short time, but after a while, you will find that this trip to [Hunan cuisine roots] is crucial to their future cooking skills.

This time, Du Shaojie has been to some places before, and some places are also his first time.

Like everyone else, he has also gained a lot, and at the same time he has learned a lot of local specialties. He asked someone to record it specifically for everyone to study later.

And Du Shaojie seemed to have returned to the past, and every night he would go into the simulated scene to replicate the new dishes he learned.

After everyone returned to Xingcheng, they all took the train to Yangcheng. They will receive a new round of training at the training center to turn their insights from this trip into real strength.

During this period, some [Xiangweiju] stores have a certain impact. After all, the departure of key chefs will bring some side effects.

But with the return of these key chefs, this problem will no longer exist.

Du Shaojie, together with several [Hunan cuisine masters], selected a batch of [new Hunan cuisine], and then distributed the menu, process specifications and requirements to each store.

While organizing personnel to study, each store changed the menu, of which the proportion of new dishes was as high as 50%.

The effect of this change is very good, with customer return, revenue and profit stopping falling and rising, and Dong Jun finally breathed a sigh of relief. To be honest, if Du Shaojie hadn't stepped in this time, he really couldn't do it himself.

[Xiangweiju]'s business quickly returned to normal levels, but this was not the peak. After a period of fermentation, various financial indicators reached a new level.

After the business conditions of each store stabilized, Du Shaojie no longer cared about things here.

Although Dong Jun is not a pioneering talent, it is still okay to let him maintain the status quo. [Xiangweiju] has a low upper limit and a low lower limit. As long as it operates stably and highlights the characteristics of the dishes and high cost performance, it can continue to do so.

Meng Gang once suggested to Du Shaojie that he wanted to make [Xiangweiju] into a franchise chain.

If authorized franchising is opened, [Xiangweiju] can be opened all over the country in a very short time, and the number of stores is several times more than the current number.

In addition to retaining a few directly affiliated stores, the company charges franchise fees for other stores, which is a means of pretending to make money while lying down.

Du Shaojie rejected Meng Gang's suggestion. The biggest disadvantage of franchising is that it is difficult to ensure the consistency of the quality of the dishes in each store, and it may ruin its own brand.

Moreover, the current logistics and relevant laws have not kept up, and there will be many thorny problems in franchising.

"Every time a crisis is resolved, it is actually a huge progress."

Du Shaojie is very happy about the changes in [Xiangweiju]. A century-old store will not be smooth sailing, and there will always be various problems on the road ahead.

Every time a problem is solved, the company is equivalent to being sublimated.

Perhaps, every century-old store was built this way.

Du Shaojie rested for a few days, and then went to Beijing.

After a while, Pang Weidong also came back from Shenzhen, so the two of them agreed to go fishing at the reservoir.

"Ajie, the technology network stocks have fallen sharply recently. When our part of the restricted shares is released, it will be good to have 3 US dollars per share."

Although they said they were going out to fish, in fact, the two people's minds were not on the fishing rods.

Pang Weidong talked about the recent stock price trend of NTSE, and couldn't help shaking his head repeatedly. In fact, it was not only this stock that weakened, but the stocks of the other two portal websites they had sold before also fell.

"It doesn't matter, I plan to hold on to this NTSE stock, it will always go up. Anyway, we made a lot of money on the stocks of the other two portal websites, and the income has long covered the cost of the three stocks."

With the bursting of the Internet bubble, it was not surprising that the stock price of NTSEDE fell to 3 US dollars, or even below 1 US dollar.

Anyway, Du Shaojie planned to fight a protracted war, and it would be no problem to make hundreds of millions of dollars in the end. This is a typical tactic of using time to exchange for space. As long as you don't care about the time cost, you will always see the day when gold shines.

The premise is that you are holding a piece of gold, not a pile of dog shit.

Pang Weidong did not ask the other party about the specific operation plan in the future. The first time Du Shaojie was a nanny for him and Xu Bo, he helped them make a lot of money. He couldn't be a nanny every time, right?

Du Shaojie didn't say anything. As he said, he had already made back his investment, so he could play whatever he wanted in the future. He didn't have the problem of being a teacher.

"Lao Cai, bring the fishing net over and help us catch a few fish for lunch."

The two sat by the reservoir for a whole morning, but they didn't catch a single fish.

But Pang Weidong had a way. He called the reservoir manager and asked him to help catch a few fish.

Then the two took a car to a farm, and Du Shaojie personally made a [spicy fish], a [dry-fried fish], a [chopped pepper fish head], and a [lotus fish fillet].

The farm added a few more dishes, and everyone started to eat lunch.

Since Pang Weidong made money from Internet stocks, he and Xu Bo have been involved in the game industry.

The South Korean online games that the company represented were very profitable, and the initial investment had already paid off. The two guys were a bit arrogant, and they invested in no less than 10 Internet companies in their own names.

They called it bargain hunting.

"Dongzi, don't invest blindly. Although the funds invested are not much, they are also earned by hard work. Why waste them?"

Du Shaojie and Pang Weidong drank "Erguotou" at noon. As they drank, Pang Weidong talked more and more.

He talked about some investments he and Xu Bo made together. They invested more than 10 million yuan in total, but they didn't even make a splash.

After listening to Du Shaojie, he couldn't help but give him some advice.

"Yeah, don't invest blindly, just do your job well."

Pang Weidong felt that his luck with Xu Bo had run out? After learning from his mistakes, he decided not to take any more risks.

Venture capital is not their forte, but the loss is controllable and it is okay to stop in time.

After eating and drinking, Du Shaojie and Pang Weidong went back to their own homes. When

they got home, Du Shaojie felt a little sleepy, so he planned to lie down for a while, but he fell asleep all of a sudden.

When he was half asleep, he heard Luo Qin shouting, "Mr. Du, Mr. Yu called and said he has something to talk to you about."

Du Shaojie opened his eyes and subconsciously reached out to take the phone.

"Ajie, when can you come back? There is a problem in our factory in Bangkok, and I need to solve it myself, but my loan has not come down yet."

Yu Mo mainly wanted to talk about the loan.

The company is building a new production line in Dongguan City, which is near Shenzhen. Because the investment is relatively large and there is a gap in its own funds, it plans to borrow 200 million yuan from the bank.

The previous talks with the bank were very good, but now it is stuck again.

Yu Mo wanted to ask him to coordinate with the bank, which means to ask him to find Jiang Dongyuan.

"Then I'll go back as soon as possible. This kind of thing can't be explained over the phone. I need to talk to President Jiang in person."

Du Shaojie agreed without hesitation.

He is the major shareholder of [Dongsheng Electronics]. Although he doesn't usually take care of things, he will not refuse to help when the company is in trouble.

"Okay, Ajie, I'll treat you to a drink when I get back from Bangkok."

Yu Mo hung up the phone immediately. She couldn't wait for Du Shaojie and needed to rush to Bangkok as soon as possible. (End of this chapter)

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