Time flies.
It's Du Shaojie's inspection period again.
He started from Yangcheng with two assistants and Zou Xiaohe and others and began to travel around.
Along the way, in addition to inspecting the stores under [Bailian Catering], he also visited the stores of listed companies and fast food stores.
Several of his own brands are operating very stably.
Including [Xichuan Restaurant], [Xiangweiju], [Shuweixiang Old Hot Pot], etc., have long become household legends in the catering industry.
These stores bring him a steady stream of cash flow every day.
What moved him was the fast food chain stores. Whenever it was lunchtime or dinner time, almost every store was crowded.
Sometimes the waiters didn't have time to clean up the table, and new guests sat down.
There were many elderly people, students, and even a family of three eating fast food here. They have regarded fast food restaurants as their own canteens, and when they don't want to cook, they come out to eat.
Save time, save energy, and it's mainly convenient.
In the Magic City, Du Shaojie chatted with several customers who had just finished their meals and asked them why they chose this fast food restaurant.
"The food here is of many varieties, moderately salty and tasty. The key is that the ingredients look good, clean and hygienic, and the price is cheap. Where else can I eat if not here?"
Fast food is very friendly to ordinary people. If it is just to solve the problem of lunch and dinner, this is a good and economical place.
Why did some people not have interest in fast food before? The main reason is that they still consider the issue of dietary health, and taste is ranked behind.
But then again, people still eat at roadside stalls. Many roadside stalls cannot solve the problem of food hygiene at all, but the low price is still very attractive.
"Is that the case?"
After leaving the store, Du Shaojie turned his head and looked at Luo Qin and Li Yimei.
Li Yimei didn't dare to speak nonsense, but Luo Qin laughed out loud:
"Boss, not everyone is rich, right? Food, clothing, housing and transportation are the most basic needs. Some people can eat delicacies from mountains and seas, while some people only seek to be full and satisfied."
Luo Qin said a big truth. After all, rich people are a minority. Many ordinary people have to be frugal when eating a meal and save as much as possible.
"Boss Du, I think fast food is for the grassroots people."
Li Yimei thought for a long time and felt that only this sentence could express her thoughts clearly.
Du Shaojie nodded and agreed deeply.
It is precisely because of this that fast food restaurants cannot cut corners. Not only should they be economical, but they should also make everyone feel at ease and comfortable.
"Boss Du, that's Yin Qiang's fast food restaurant."
Not long after walking out of the street, Wang Yongli pointed to the store in front.
The decoration of this store is better than his own, and it is a restaurant with a bit of class at first glance. Du Shaojie and others walked in and found that the dining environment here is not bad.
There are not many varieties of dishes, but each dish looks more delicate than the ones made at home.
The corresponding price is not cheap, much more expensive than Meng Gang's.
There are also many customers eating in the restaurant, but there is no need to queue because it is not full at all.
Du Shaojie walked around inside and had a rough idea in his mind.
"Their fast food is much more expensive. I don't know if you have noticed that most of the people eating in the restaurant are white-collar workers. You can tell at a glance that the level of customers is different
." This is actually a kind of screening, screening out your own customer resources.
"Mr. Du, I think their business is okay. In addition, their prices are higher than ours, so their profits may not be less than ours."
The speaker was Wang Yongli, who actually saw through the tricks here.
Yin Qiang may feel that he has no chance of winning the competition with Meng Gang and others, so he simply changed the positioning of the fast food restaurant, which is more inclined to white-collar workers and high-income people.
"Mr. Du, I agree with Assistant Wang's point of view. The other party should want to achieve differentiated operations and not compete with us on the same track."
Li Yimei also saw something, but she didn't say it specifically.
"Yes, it seems that you all observe very carefully. However, everyone still overlooked the fundamental problem, that is, their positioning problem.
If the positioning is biased towards the middle and high levels, then they should not do such fast food, but business meals."
Du Shaojie meant that Yin Qiang's change of track seemed very smart, but in fact he made a mistake of unclear positioning.
He just calculated that the occupancy rate of the other party is less than 70%, and there are very few customers entering the store later.
What does this mean?
It means that there are not many customers for this level of fast food. Only so many people are willing to eat here, and there are few new customers. If time goes on, the operation of the store will be unsustainable.
On the other hand, although the turnover and profit value generated by a single customer of Meng Gang's store are lower, the flow of people is too large. When calculated, the total revenue and total profit are not less at all.
"Are there any high-end communities or high-end office buildings nearby?"
This area belongs to the old neighborhood, with people coming and going and traffic every day, but it is difficult to find high-end communities and high-end office buildings.
Yin Qiang changed his business strategy in such a place and forced himself to move towards the mid-range or even high-end, which is a typical case of unclear positioning.
Du Shaojie didn't expect the people around him to answer, and turned to the parking place.
In the evening.
Du Shaojie had a meal with Xiaoya's family at [Xichuan Restaurant].
Shen Rui currently owns a communication city and a computer mall.
Both projects have investments from Du Shaojie, Pang Weidong, and Xu Bo, and the property rights of the two malls belong to them.
"Brother, the business of the communication product hypermarket and the telegraph mall is very good. Although there are many communication product malls and computer malls around these two malls, they have also objectively formed a clustering effect, and everyone's business is better than before."
Shen Rui started out by operating office equipment and office supplies, and has been reborn in just a few years.
Not only does he have a talent for business, but he also has the strong support of Du Shaojie, and now he is doing well in the local area.
So every time he meets Du Shaojie, he will subconsciously report his situation.
"It's good. As long as you don't do anything to ruin your brand, you can at least do it for ten or eight years."
Du Shaojie responded with a smile, without saying too much.
Shen Rui nodded and skipped the topic. In fact, he still had doubts in his heart. Will business be difficult in ten or eight years?
Ten years later, the rise of e-commerce will have a great impact on major physical stores.
Business formats such as communication product hypermarkets and computer malls will gradually fade away. They will either fail to continue or survive in the cracks.
After dinner, Du Shaojie did not continue chatting with Shen Rui, but returned to his residence.
He now has two residences in Shanghai, one is the old villa he used to live in, and the other is the villa he bought.
This time he came to live in the villa, otherwise the new house would seem particularly deserted. Two
days later, Du Shaojie took the time to visit Jiang Cheng.
Jiang Cheng was in a good mood to see his old friend, so he revealed a piece of news to the other party.
The person behind Yin Qiang violated a taboo in the matter of annexing Wang's assets, and his current life is not easy.
Du Shaojie knew what was going on in his mind and thanked the other party again and again.
He stayed in Jiang Cheng's office for 20 minutes, then stood up and said goodbye. He never said that he and Yin Qiang had fought.
At present, both sides are using commercial means, and people at a higher level will not care about such a small matter.
He then left the Magic City and continued his inspection tour.
After this field investigation, Du Shaojie also believed that the fast food project had been a great success. In fact, from now on, the fast food chain can achieve self-circulation development.
However, Meng Gang's ambition is obviously more than that.
After Du Shaojie completed his inspection and arrived in Beijing, Meng Gang came to see him in person and discussed with him the plan for the second round of financing.
He immediately realized that Meng Gang was so eager to refinance because he was definitely going to go public.
"This project is mainly for you. I only hold less than 20% of the shares. If you want to refinance, just go ahead."
Du Shaojie said very sincerely, but Meng Gang would not ignore the other party's existence just because he got the dominant position in the company.
Even if it was just a formality, he needed Du Shaojie's support.
"Boss Du, I feel relieved when you say that. Now, our project has become a big success, and the company's valuation will also rise with the wind.
As for the task you assigned to me, I have been working hard. At present, Yin Qiang can't withstand our offensive, and it won't take too long to knock him down."
At this time, Meng Gang showed strong confidence.
He can be said to have witnessed the rise of Du Shaojie in its entirety and played an important role in it.
Back then, he was completely covered by the aura of Du Shaojie, until this time he came out to create a fast food chain company, and then he showed his edge.
"Okay! But I'm not in a hurry, you can just follow your own pace."
Du Shaojie nodded with satisfaction. At least in the catering industry, he never regarded Yin Qiang as an opponent. After
talking about business, Du Shaojie invited Meng Gang to have a meal at his home and cooked a few dishes himself.
Meng Gang was so happy that he almost lost his mind. Now it is more difficult to eat the dishes cooked by the other party than to defeat Yin Qiang. This time it was really worth it.
To be honest, it was precisely because of his attitude that Du Shaojie rewarded him.
Under normal circumstances, don't even think about it.
After Meng Gang left, Du Shaojie continued to stay in the capital.
On the surface, the Wang family has fallen apart and seems to be no threat to her. And Yin Qiang has been very low-key during this period and has not taken the initiative to cause trouble for Du Shaojie.
But Du Shaojie knows very well that this is just an appearance.
The Wang family also has a tempered Wang Dongxu. This person was a little immature in the past few years, but after going through so many things, he must have grown up completely.
The other party now has two major problems. One is that the resources of the Wang family have been divided up, and the other is that his criminal record cannot be erased, and he dare not return to the mainland at all. (End of this chapter)
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