"It's hard to run a restaurant in peace!"
Du Shaojie temporarily kept his troops on hold. Apart from improving the quality of dishes and services, the stores did not take any other measures.
Sometimes he was really speechless. Even if he avoided trouble, trouble would come to him. He realized that he was prone to bad luck.
Next, Xichuan Restaurant will focus on internal development.
It will work hard on management, service, and the quality of food. The restaurant is positioned in the middle and low end with high cost performance. In fact, it is not worse than Shuxianglou in all aspects, which is very attractive to low-end customers.
Shuxianglou is positioned in the middle and high end, which will attract some high-end customers.
The focus of the competition between the two sides is the middle part of customers.
After a period of observation, Yu Jianxin and others concluded that in the current competition between the two sides, Xichuan Restaurant has a slight advantage.
"Some of our customers have been diverted, which is the main reason for the decline in turnover and profits."
"I think this decline is temporary. Think about it, the new store of [Shuxianglou] has just opened, and a lot of advertising has been put in, but the effect is not very good."
Du Shaojie still seems very optimistic. This problem can be understood from another angle.
The other party has invested so many resources, but the impact on [Xichuan Restaurant] is very small, which shows that the other party is not a match at all.
Even if the company is rich, the resources invested cannot be unlimited. When the other party's investment is no longer, the balance of victory and defeat between the two sides will immediately tip towards [Xichuan Restaurant].
Yu Jianxin and others felt that what the boss said seemed to make sense, but they felt something was wrong.
No one delved into this issue. Du Shaojie's words made them see the dawn of victory, and they were no longer as tense as before.
"Mr. Du, this is the menu of [Shuxianglou] that I collected."
Later, Yu Jianxin handed Du Shaojie a few pages of the menu.
Du Shaojie picked it up and looked at it. Unfortunately, he didn't find any highlights. This menu is almost the same as the menu several years ago, and the signature dishes are still there.
Of course, it is difficult to determine some things just by looking at the names of the dishes.
So he asked someone to go to [Shuxianglou] to pack a table of dishes and bring them back. It was almost lunch time,
so everyone started eating directly. When Wang Yongli and others came back, exquisite dishes were placed on the table.
"It's true that the other party's dishes are very particular about the presentation, and they look really pleasing to the eye. Of course, the dishes made by our restaurant also pay attention to the appearance, so it's a tie in this aspect."
Du Shaojie commented and invited everyone to eat.
He also tasted them separately. These dishes still have the strong characteristics of [Shuxianglou], and there is no obvious improvement compared to many years ago.
"Of course, this also shows that the quality of their dishes is consistent and the level is good, slightly inferior to [Xichuan Restaurant]."
Du Shaojie did not flatter himself. These dishes of the other party can be called "fine products" when taken out. No wonder the other party dared to scale up like this.
Service has always been the shortcoming of [Shuxianglou]. These days, the company has also asked many customers, and they all said that the service quality of the other party is far worse than that of [Xichuan Restaurant].
"To sum up, the appearance of the other party's dishes is comparable to ours, the taste of the dishes is worse than ours, and the service level is far behind ours."
Du Shaojie made a summary, but did not mention the cost performance.
Because the positioning of the two parties is not quite the same, there is no comparability.
"Let me tell you, according to Mr. Du's analysis, I think we just need to do our best and don't need to deliberately stare at the other party."
Yu Jianxin smiled on his face. He knew very well that [Shuxianglou] would never replace [Xichuan Restaurant].
Moreover, the influence brought by the other party will soon be eliminated, and it will not shake the leading position of [Xichuan Restaurant] in the mainland.
"Okay, hurry up and eat, and do what you need to do after dinner. I'm in a hurry to go to Hong Kong."
A stone fell from Du Shaojie's heart. He never underestimated any opponent, and of course he would not deliberately exaggerate his opponent and scare himself.
After dinner, he took Wang Yongli and others to Hong Kong.
He asked Winnie to learn about the preparations for the listing of [Shuxianglou]. It is said that the other party's financial data is not up to standard and is currently in the stage of making up for the shortcomings.
Next, Du Shaojie stopped paying attention to this matter and took a good rest for a few days.
In the blink of an eye, [Shuxianglou]'s listing application was approved, which made him a little confused.
Isn't the speed of making up for the shortcomings too fast?
[Shuxianglou]'s stocks were soon listed for trading, and the performance was average, which made many people who paid attention to this company somewhat disappointed.
After the funds were raised, [Shuxianglou] immediately issued an announcement to change the use of the funds.
Relying on [Shuxianglou]'s stores across the country, the other party began to quickly make arrangements, and Sichuan snack shops appeared collectively.
These stores sell Sichuan snacks, such as [Red Oil Wonton], [Braised Beef Noodles], [Fat Intestines Noodles], [Sour and Spicy Noodles], [Bobo Chicken], etc.
The snacks are facing ordinary consumers, the price is not expensive, the taste is authentic, and they soon became popular all over the country.
At this time, Du Shaojie and others realized that the other party was not trying to compete with [Xichuan Restaurant] from the beginning. The strength was there, and [Shuxianglou] could not compete at all.
So they took a different approach, Sichuan snacks were their profit growth point, and the goal was to open 1,000 stores across the country.
At this point, [Shuxianglou]'s stock price soared and attracted a lot of capital.
Du Shaojie has learned another trick, but looking at this situation, it is too late for [Xichuan Restaurant] to follow suit.
This is actually a joke, he has no intention of making Sichuan snacks.
Du Shaojie is not angry, he just feels a little upset. This mentality is like seeing someone who doesn't get along with you suddenly get rich, there will always be some emotional changes.
Then he asked Pang Weidong and Xu Bo to go fishing at sea, and after coming back, he adjusted his mentality and returned to Shenzhen with the two.
As soon as Du Shaojie arrived at [Bailian Catering Management Company], Yu Jianxin told him with a smile:
"The revenue and profit of [Xichuan Restaurant] have returned to their peak state, and [Shuxianglou] does not pose a threat at all."
Du Shaojie perfunctorily said, and began to ask questions out of boredom.
One thing he wanted to confirm was whether the Northwest snacks mainly sold by [Northwest Noodle House] were challenged by Sichuan snacks?
"There is still an impact, but the other party did not deliberately target [Northwest Noodle House], so the overlap of the two stores is not high."
Yu Jianxin and others answered his question.
Du Shaojie did not continue to ask questions. He walked around the company and left.
Time flies.
On the surface, the competition between [Xichuan Restaurant] and [Shuxianglou] is not fierce, but in fact, the competition between the two is everywhere.
From the beginning to the end, [Xichuan Restaurant] has been suppressing the other party, and there is even a trend of gradually widening the gap between the two sides.
After the initial popularity, the Sichuan snacks under [Shuxianglou] have also returned to normal.
Du Shaojie does not seem to care much about this opponent. After returning to Guangzhou, he lives a low-key and leisurely life as usual.
Now, the operation of the entire catering company has returned to a stable state, with revenue and profits rising steadily, and Yu Jianxin and others have completely relaxed.
"Yongli, prepare the car, I have to go to the association."
In a blink of an eye, it was time for the re-election of the provincial association, and Du Shaojie went to the association in advance.
As expected, he got the support of most of the directors, and even the current president personally said that he was willing to "let the virtuous" speak.
In the subsequent re-election, Du Shaojie was elected as the president without any suspense, and his confidant Luo Santong also became one of the vice presidents.
"Boss Du, congratulations!"
After Ye Weiming and Jiang Dongyuan learned about this, they set up a table to congratulate Du Shaojie.
"Thank you, both of you!"
Du Shaojie picked up the wine glass, drank the wine in the glass, and then expressed his gratitude to the two.
To be honest, this president does not have much power, but one thing is that the right to speak in the industry cannot be ignored.
"Boss Du, I thought I had met an opponent before, but I didn't expect that [Shuxianglou] is not even qualified to be your opponent."
Ye Weiming was deeply moved. He couldn't figure out why someone would challenge Du Shaojie in the catering industry.
There were too many examples before. Du Shaojie never failed and laughed to the end every time.
"I think [Shuxianglou] is not trying to bring me down, but to make it easier to cash out after listing. Now many customers have reported that the other party's ingredients are not good, which shows that this is the side effect of strict and successful control."
Du Shaojie did not say too much. The other party has been obsessed with performance, desperately reducing costs, and even lowering the selection standards of ingredients.
Good performance expectations also keep the stock price of [Shuxianglou] running high, so that it will be convenient for Yin Qiang and others to cash out and leave after the ban period.
But this is just a good wish, whether it can be done depends on luck.
"Mr. Du, you don't plan to expose them?"
Ye Weiming asked directly without beating around the bush whether he wanted to give the other party some fun.
Du Shaojie shook his head gently. The catering industry has its own particularity. As long as the other party does not use unqualified raw materials, there will be no risk.
In addition, things like cost control are secrets in the industry, and telling them out will offend many people.
There is no need for him to be the villain.
"The timing is not right now. If you act rashly, you will become the target of public criticism."
Ye Weiming heard him say this and stopped talking.
After dinner,
Ye Weiming took the two to the resort where they used to be.
The owner had changed several times, and now it was run by a businessman from Taiwan. The project was similar to the past.
The three of them didn't go to sing, but went to take a shower and enjoy a professional massage.
After that, Jiang Dongyuan left early, and Du Shaojie and Ye Weiming went to the cafe to sit for a while. (End of this chapter)
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