"Boss Du, you have to be careful about Shuxianglou. Don't be careless."
After sitting down, the two ordered a cup of hand-ground coffee and chatted casually.
As they chatted, Ye Weiming suddenly said this.
"Boss Ye, why do you say that? What rumors have you heard?"
Du Shaojie was stunned for a moment, then asked.
"It's just rumors that Shuxianglou will make big moves later, and it might be aimed at you."
Ye Weiming didn't say too much, because the information he got was already fragmented, so he could only remind him vaguely.
Du Shaojie didn't continue to ask. Nowadays, competition often uses all means, and it's not uncommon for the other party to use any strange tricks.
The next day.
After Du Shaojie had breakfast, he called Luo Qin to the study.
"Assistant Luo, you have to strengthen your contact with various stores. I got a message that Shuxianglou may have big moves recently. Try to find out what the other party is going to do in advance."
"Okay, I'll keep a close eye on it."
As an assistant, Luo Qin naturally represents Du Shaojie to the outside world.
It would be best if she came forward to handle this matter, so that the people below would not dare to pretend to obey but secretly disobey.
After a few days, Luo Qin received feedback that [Shuxianglou] began to adjust the supply of dishes.
Du Shaojie actually also received news that three chefs from [Xichuan Restaurant] had jumped to [Shuxianglou].
Strictly speaking, these three people did not jump directly. For personal reasons, the three of them resigned and left one after another six months to a year ago. I really don’t know where [Shuxianglou] dug them out.
The three of them brought some of the signature dishes of [Xichuan Restaurant]. It seems that the change of menu is related to them.
"Boss Du, the three of them signed a confidentiality agreement before leaving. Now that our classic dishes have been leaked, can we sue them and [Shuxianglou]?"
Luo Qin not only got the new menu of [Shuxianglou], but also asked the company's consultant to taste the other party's new dishes, which can be confirmed that this is a leak.
The other party's behavior is plagiarism, and she feels very angry.
"It's not impossible to sue them, but it's probably hard to win the case. The three of them have already left the company, and it's reasonable and legal for them to work at Shuxianglou now.
As for whether they have violated the confidentiality agreement, you should talk to the company's legal department and see what they think."
The most difficult thing about this kind of thing is evidence. The basic cooking methods of Sichuan cuisine are all the same. As long as someone makes a slight change in the production process, it is difficult to prove that the other party is plagiarizing.
However, Du Shaojie still asked Luo Qin to contact Yu Jianxin and the company's legal department to see what professionals have to say.
Yu Jianxin's opinion is to sue resolutely, even if the lawsuit cannot be won, it will not make Fu have an easy life. This kind of thing cannot be hidden from people in the industry. If the matter gets out of hand, the reputation of Shuxianglou will definitely be ruined.
The legal department suggested that it should be handled with caution. They plan to collect evidence first and then make a decision.
Du Shaojie accepted the advice of the legal department and asked them to collect evidence as soon as possible. After a week, regardless of whether the evidence is strong or not, Xichuan Restaurant will formally sue Shuxianglou.
"Boss Du, we have another fellow sufferer. [Shuxianglou] not only plagiarized some of our signature dishes, but also stole a series of secret recipes from a company in Chengdu by improper means."
Yu Jianxin and the legal department began to collect evidence intensively. At the same time, a post posted on a forum also caused an uproar on the Internet.
The whistleblower claimed to be the owner of a small catering company in Chengdu. The other party accused [Shuxianglou] of stealing the company's series of secret recipes by bribing internal personnel and other means.
This small company specializes in Sichuan snacks and has been passed down for a hundred years. I didn't expect such a thing to happen.
"Huh? What is [Shuxianglou] doing? Is it crazy? I wonder if this company has called the police?"
Even the well-informed Du Shaojie was shocked by the news.
[Shuxianglou] is not an individual business, nor a small enterprise, but a large catering company that has successfully listed in Hong Kong. But the other party's style of doing things has fallen to the level of obscenity, which is incredible.
"They said they called the police, but since there is no solid evidence, the police can do nothing."
Secret recipes don't necessarily have physical bodies. If they are leaked through word of mouth, it will be difficult to find evidence.
Again, once the secret recipe is in someone else's hands, as long as a few spices are added, you can't say that this is your thing. Otherwise, many restaurant owners personally mix the ingredients and never tell others the secret recipe, because once the formula is leaked, they can't win the lawsuit.
This is determined by the characteristics of the restaurant industry itself, and no one can do anything about it.
A small business in Chengdu accidentally had its secret recipe stolen. It's useless to call the police, and it's obviously impossible to win the lawsuit. The boss was furious and posted this matter on the Internet, with the purpose of disgusting [Shuxianglou].
"Assistant Luo, try to see if you can contact the company in Chengdu. If you can contact them, say that we are willing to find a lawyer for free to help them prepare the lawsuit."
Du Shaojie thinks that exposing the news on the Internet is a good method, but this is not enough. The lawsuit must be fought, only in this way can it have a greater impact.
Luo Qin agreed and got up to work.
Du Shaojie then called Winnie and asked about the stock performance of Shuxianglou.
"The stock price of Shuxianglou is very strong, and it is currently fluctuating between HK$30 and HK$35. However, according to the other party's current performance, it is difficult to support this stock price for a long time."
Winnie checked and then gave Du Shaojie a detailed explanation.
"Well, I understand. I'll contact you later."
Du Shaojie hung up the phone and could probably guess why Shuxianglou started to go crazy.
There is no doubt that Shuxianglou was kidnapped by capital and became a capital-driven enterprise. For them, the stock price is the most important, and they are even willing to abandon their bottom line in order to achieve performance.
He suddenly found that Shuxianglou is now much more difficult to deal with than before.
Time flies.
Shuxianglou received two subpoenas, both of which sued the other party for infringement.
The two lawsuits were soon exposed on the Internet and traditional media, and there were many different opinions and the heat was rising. There must be the promotion of Bailian Catering behind this, otherwise it would not have formed such a large-scale public opinion trend.
[Shuxianglou] flatly denied all the accusations and publicly said that this was a smear campaign by competitors.
Next, [Xichuan Restaurant] sued three former employees on the grounds that the other party violated the confidentiality agreement they signed and disclosed the core secrets of [Xichuan Restaurant] to [Shuxianglou].
The spectators never get tired of watching this kind of excitement and find it very joyful.
"Mr. Du, the turnover of [Xichuan Restaurant] has increased significantly recently. I think it may be related to this wave of public opinion.
However, [Shuxianglou] has also reaped the benefits. It is said that their turnover has also increased significantly. Is this fair?"
Yu Jianxin called Du Shaojie and asked a soul-searching question.
Du Shaojie didn't know how to tell the other party that the Internet is still in its infancy in China, and it is difficult for everyone to understand the true meaning of "black red is also red".
However, the more enjoyable [Shuxianglou] is to enjoy this wave of traffic, the more fierce the backlash will be in the future.
Du Shaojie did not indulge in the excitement of the big fight. He held a short training course at the training center and taught the 12 [Sichuan fusion dishes] he had studied carefully to the backbone personnel of the company.
Despite the previous leaks, he would not give up because of choking, and would improve the company's foundation step by step.
Of course, the company has also strengthened its internal management in response to the leaks. Although it cannot completely prevent such incidents from happening, it can also play a role in preventing and controlling them.
Next, Du Shaojie held a "Sichuan cuisine market" in front of the [Xichuan Restaurant] Yangcheng stores.
This activity is mainly for ordinary consumers, so that everyone can taste authentic Sichuan cuisine with good quality and low prices.
This morning.
Du Shaojie came to the [Xichuan Restaurant] Yangcheng (Railway Station) store. After entering the door, he changed into a chef's uniform and personally cooked several classic traditional Sichuan dishes.
Near noon, the Sichuan cuisine market outside the store was already bustling.
Portions of exquisite Sichuan dishes were delivered to the display cabinet, and people lined up to buy them and then packed them in lunch boxes to take away. The market does not provide dine-in service, you can only take it home to eat.
Of course, there are staple foods, and you can also buy a portion of rice when you buy vegetables.
There is definitely a difference between the dishes served at the market and fast food lunch boxes. The level of fast food lunch boxes is the level of big pot dishes, while each dish at the market is made individually by professional chefs, and the quality is no different from the dishes in the restaurant.
The price is definitely very favorable. The purpose of holding this event is to enhance the reputation of [Xichuan Restaurant] and let consumers form their own judgments through tasting.
The market activity at the railway station store lasted for three days, and then moved to the next one.
The market activity itself does not make much money, but it can let more consumers know [Xichuan Restaurant]. This is a change in business thinking. It is hard to say how effective it is for the time being. It needs to be evaluated after the event is completely over.
The company's chefs took turns to follow the market. Du Shaojie insisted on the three-station activity and then went to Shanghai.
He will continue this activity in Shanghai. He used to accumulate experience, and now he can bloom all over the country.
Anyway, a store's bazaar event only lasts for three days. If it lasts too long, it will affect the normal operation of each store, which will not be worth the loss.
Time flies.
Du Shaojie traveled all over the country, and when he returned to Guangzhou, Luo Qin told him a piece of news.
"Shuxianglou is so shameless. Not long after we went out, they started to copy our event. We call it Sichuan cuisine bazaar, and they call it Sichuan cuisine bazaar. It's really speechless."
"Haha, is it shameless enough? However, this kind of plagiarism is nothing in business. As long as they are thick-skinned enough, we can't do anything about it."
This was expected, and Du Shaojie felt nothing. (End of this chapter)
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