"By the way, Assistant Luo, is there any progress in the lawsuit?"
Du Shaojie was too lazy to scold [Shuxianglou]. Since Yin Qiang, Li Zekai and Cape Town Bank became shareholders, [Shuxianglou] has become unscrupulous and dares to do anything for performance.
He suddenly remembered the lawsuit and asked Luo Qin.
"There is some progress, but it is not good for us. I heard from the company's legal department that it may be difficult to win."
"We have to fight even if we can't win! What about the other lawsuit?"
"The other lawsuit has a great chance of winning. The three former employees did violate the confidentiality agreement, and the evidence is in our favor."
Two lawsuits, one win and one lose.
Du Shaojie didn't say anything. This result was expected and he could accept it calmly.
"Assistant Luo, go and get busy. Let Secretary Li come in."
Du Shaojie then asked Li Yimei to issue a meeting notice and asked the heads of various departments of the company to come to the training center for a meeting.
Now [Shuxianglou] is also following the trend to hold activities, and it is necessary to change it on his side.
Two days later.
Du Shaojie held a meeting in the multifunctional hall of the training center. In addition to the managers of [Bailian Catering Management Company], the heads of various stores also came.
There were three topics for the meeting.
The first item: Strengthen the confidentiality awareness of employees, and use the cases of three former employees violating the confidentiality agreement as materials for internal publicity.
The second item: Strengthen business learning and training, and hold a business assessment for all employees one month later. The
third item: Deepen the [Sichuan Cuisine Market] event, select elite soldiers from various stores of [Xichuan Restaurant], and start the second phase of the "Sichuan Cuisine Master National Tour Performance".
"This event must be organized well and have a detailed plan."
Du Shaojie spoke on the rostrum for two hours, and then handed the microphone to Yu Jianxin.
He will also participate in this event. He and Liu Ziwang will go to Hangzhou, Jinling and other cities in a group.
The meeting lasted for a day, and then everyone dispersed and got busy.
Du Shaojie and Liu Ziwang went to Hangzhou as their first stop, and set up the event site outside the local [Xichuan Restaurant] flagship store. Considering that there will be a large flow of people during the event, the local police station was specially notified.
Two large signs were erected at the market, which contained the basic information of the two "Sichuan Cuisine Masters".
For example, Du Shaojie's introduction was written like this: the founder of [Xichuan Restaurant], senior Chinese cooking technician, awarded the title of [Sichuan Cuisine Master], and an iconic figure of traditional Sichuan cuisine.
In fact, ordinary people don't quite understand this. Du Shaojie is well-known in the industry, but not many people know him outside the industry.
But through the introduction, even ordinary people know that he is very good, which will undoubtedly attract more traffic.
Liu Ziwang's situation is similar. In recent years, he has also obtained the qualification of Chinese cooking technician, and has many titles. Among them, the title of [Sichuan Cuisine Master].
The two master chefs came to the event site in person, and the effect of the event was not exaggerated.
Fortunately, the report was made in advance, and there were police officers on the scene to maintain order on the day of the event, otherwise it would be quite troublesome.
The dishes made by Du Shaojie and Liu Ziwang have won unanimous praise from customers. There was a long queue at the market. The queue stretched for a long distance along the sidewalk, and passers-by who didn't know the truth thought something had happened.
Fortunately, there were response measures for this situation in the plan, and the limit was stipulated from the beginning, otherwise the customers in the queue behind would not be able to buy anything and would cause trouble.
"Lao Zhang, are you queuing too?"
"Yes, let's try the dishes made by the master. If it weren't for this event, we can't eat it normally."
"That's right, I plan to buy a few more dishes today and eat to my heart's content."
"Buy a few more dishes? You wish! They limit the supply, and each person can buy a maximum of two dishes. Aren't there two masters? One dish for each person, and we'll be satisfied."
Everyone's enthusiasm exceeded Du Shaojie and Liu Ziwang's imagination. Fortunately, there were chefs from the store to help them, otherwise they would be too busy and exhausted.
Three days passed in a flash. Although they were exhausted, the effect was also very obvious.
After the event, many new customers walked into [Xichuan Restaurant]. Now the chefs of each store are at least top-class chefs, and they never disappoint the customers who come here enthusiastically.
This situation is repeated at the activities of each tour group.
[Xichuan Restaurant] used to do business in a low-key manner, but now it has become so famous.
The effect of [Shuxianglou], which followed suit, is much worse. The key is that they don't have so many high-end talents, and they are not sincere enough, so they learn a lot.
After leaving Hangzhou, Du Shaojie and Liu Ziwang went to Jinling, from Jinling to Qindao, and finally from Qindao to Beijing.
In these tours, Du Shaojie and Liu Ziwang gained a large number of fans. There are even local bosses who are willing to pay 100,000 yuan to invite them to prepare a banquet.
The two naturally won't agree, otherwise the activity will lose its meaning.
But it can also be seen from this that customers recognize them. They conquered the public with their superb skills and gave ordinary people the opportunity to taste the dishes made by masters.
Sometimes, word-of-mouth effect is better than any advertisement.
"Honey, you've worked so hard. You've lost a lot of weight. How about you rest at home for a few days before going to the event?"
When Qi Yan saw Du Shaojie, she almost cried. During
this period, Du Shaojie and Liu Ziwang have been running around several cities non-stop. Every place they go is a high-intensity job. To put it bluntly, they can't even last three days without some physical strength.
Du Shaojie is thinner than before, but he is full of energy and quickly comforts Qi Yan.
The next day.
Du Shaojie and Liu Ziwang participated in the market activities in Beijing. The two were as serious and focused as ever, and made every dish carefully, and would never be perfunctory.
When the first day of the event was over, the two could hardly straighten their waists.
"Husband, what do you want? We are not short of money. Even if you don't do this event, [Xichuan Restaurant] is also the leader of the domestic Sichuan cuisine industry. Who can surpass it?"
When Qi Yan returned home in the evening, she felt distressed when she looked at Du Shaojie.
She specially invited a masseur to come and give her man a massage so that he wouldn't be unable to stand up tomorrow.
Qi Yan didn't quite agree with Du Shaojie's approach of personally going to the front line. It didn't seem necessary for a big boss to cook and organize an event.
"I'm not a spoiled person, so this is not a problem for me. Besides, I have always been interested in cooking. It has nothing to do with how much money I have. I just do it if I like it. That's all."
Du Shaojie has his own ideas. He doesn't think there is anything wrong with personally participating in the event.
Qi Yan couldn't convince the other party, so she simply gave up in the end.
Du Shaojie and Liu Ziwang did not let down the chain, and accumulated countless good reputations in three days.
The other tour groups also reaped a lot of rewards. After the market event was over, Yu Jianxin asked someone to do a statistics: During the entire event, the average daily turnover of [Xichuan Restaurant] increased by 35%, and the sustainability of the effect was also very good.
This data does not include the income of the market, but only the income of the store.
Liu Ziwang left the capital, and Du Shaojie stayed to rest for a while. Through this tour market event, he also found some of his shortcomings and planned to make up for them as soon as possible.
Two weeks later.
Du Shaojie flew directly back to Guangzhou.
"Boss Du, the lawsuit in Chengdu has ended. As expected, Shuxianglou won."
Luo Qin was full of reluctance when reporting this to Du Shaojie.
But this is the case. There is no evidence. Even if everyone knows that Shuxianglou stole other people's secret recipes, they will not be punished.
"Alas! It has to be like this. However, even if Shuxianglou won the lawsuit, they will definitely be backlashed in the long run." Du Shaojie
was also very angry, but his mentality was still good.
The reputation of Shuxianglou has been affected. The side effects of the two lawsuits will gradually manifest in the future, and will be fatal at critical moments.
It is not that nothing can be done at this stage. He has had new ideas these days.
"Assistant Luo, you will go to Chengdu on my behalf in a few days and talk to the boss of that small company. If he wants to expand, he can consider cooperating with Bailian Catering."
Du Shaojie's so-called temporary non-expansion is also a premise, which is under normal circumstances.
Now that he has been fighting with Shuxianglou, his perspective on the problem will naturally change.
[Shuxianglou] is also making snacks. Since stealing the secret recipe, the business has improved a lot.
Du Shaojie plans to cooperate with the small company whose secret recipe was stolen by [Shuxianglou] to build a chain company of [Sichuan snacks].
He clearly wants to compete with [Shuxianglou] and will not give up until the winner is decided.
"Okay, I'll leave in the next two days."
Luo Qin was overjoyed after hearing this. She now hates [Shuxianglou] very much because the other party has no bottom line in doing things, and she is willing to see them suffer.
Du Shaojie originally meant to let her rest more before going to Rongcheng, but who knew that the other party was so active that he was embarrassed to stop her.
"Yongli, come with me to the association."
President Du finally remembered the provincial association. On the third day after he came back, he went to the provincial association.
He handed over most of his daily work to Luo Santong, but no matter what, he had to show up from time to time.
As a result, when he arrived at the provincial association, everyone gave him warm applause.
This Sichuan cuisine market event was a stroke of genius, and it was praised by almost everyone in the association.
At the same time, most people did not like the [Shuxianglou] that broke the rules.
Du Shaojie taught the other party a lesson, which made most people in the association feel very happy.
There is no order without rules. If restaurant owners steal each other's technology and secret recipes, what will happen to the catering industry?
Therefore, this applause actually represents everyone's attitude towards [Shuxianglou]. (End of this chapter)
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