"Thank you, everyone! I'll treat you tonight, let's go out and get together."
Du Shaojie felt everyone's enthusiasm and immediately arranged a dinner party, inviting everyone to go to [Seafood House] for dinner in the evening.
The people in the association cheered immediately, and the atmosphere was there, and many people wanted to have a drink.
Du Shaojie smiled, winked at Luo Santong, and went to his office with him.
"President, there is nothing wrong with the association during this period, everything is normal."
After sitting down, Luo Santong briefly reported the work situation to Du Shaojie.
To be honest, the work of the association is not complicated at all, most of it is repetitive daily affairs, there is nothing to say.
After listening, Du Shaojie nodded, chatted with the other party for a while, and Luo Santong went to do his own thing.
In the evening.
The people of the association gathered at [Seafood House], and the scene was very lively.
Du Shaojie and three vice presidents and several executive directors sat at the same table. When drinking, someone mentioned the "Sichuan Food Market".
"President Du, your idea is really a stroke of genius. It not only allows everyone to see authentic Sichuan cuisine, but also advertises your [Xichuan Restaurant]. It's a win-win situation."
"Thank you for the compliment, President Ling. Can your Cantonese restaurants learn from it?"
President Ling has dozens of Cantonese restaurants under his umbrella, and his strength is not bad.
When Du Shaojie heard what President Ling said, he immediately guessed the other party's intention.
He followed the other party's topic and hinted that the other party could also carry out the same activity.
"Haha, thank you very much, President. I will try to organize a Cantonese food market later."
President Ling was very happy and felt that President Du Shaojie was very generous.
"How about we plan a food festival, and then all the member units of the association will come together. What do you think?"
Luo Santong interjected at the right time. He had not made any achievements since he took office, but now he suddenly got inspiration and made a suggestion.
Du Shaojie was very interested and asked the other party to talk in detail.
Luo Santong organized his words and said, "The purpose of the Food Festival is to promote food culture. You can also take
this opportunity to promote your own special food, which can be said to kill two birds with one stone." Du Shaojie thought about it and felt that the other party's suggestion was very good.
First of all, it can add luster to the association.
Although the association is an industry self-regulatory organization, it cannot do nothing substantial. Luo Santong's "promoting food culture" is very good, which can allow ordinary people to get in touch with the essence of food, and the event itself is very meaningful.
Secondly, it can increase the visibility of member units participating in the event.
If the event can be successfully held, the effect will be even better than advertising. After all, seeing is believing. No matter how much money is spent on advertising, it is better to taste it in person.
"I think it's good. What do you think?"
Du Shaojie glanced at the people present, and everyone said that Vice President Luo's suggestion is worth a try.
"Then President Luo, please plan it well! Okay, let's talk about work later. Today's task is to let everyone eat and drink well."
Du Shaojie made a decision and then changed the subject.
Everyone was very happy to eat this meal, and it didn't end until after nine o'clock in the evening.
A few days later.
Luo Santong sent Du Shaojie an activity plan.
The food festival will be held in the central square, still in the form of a food market, and will be held every weekend and holiday.
Du Shaojie felt that the food festival was actually like a big night market, except that the food on each stall was made by chefs from each family, which was more attractive to ordinary people.
He thought this plan was feasible, so he asked Luo Santong to be responsible for the specific implementation.
In a few days,
the food festival opened grandly in the central square of the city.
Various media gave a lot of coverage to this event. After all, this is a very eye-catching event, and most people will be interested in food.
[Bailian Catering]'s various brands have display booths on site. The profit of the event itself is very low, but the subsequent effect it brings cannot be ignored.
This event will last for a month, and the next stop will be Shenzhen.
For a month, every weekend, the central square is crowded with people, and customers come to taste the food in an endless stream.
[Seafood Square], [Sichuan Restaurant], [Xiangweiju] and other brands have all put up signs in prominent positions. The lights are flashing, and it is more lively here than during the Chinese New Year.
To be honest, many people don’t have the opportunity to eat dishes prepared by these chefs. After all, the consumption level of big restaurants is there and ordinary people can’t afford it.
Now that these chefs have entered the market, people only need to spend a little money to enjoy delicious food, so naturally their enthusiasm is high.
As a result, the names of catering giants have become well-known to ordinary people, and many of them will become potential customers. The advertising effect will last for a long time.
[Bailian Catering] sent out its elite troops. Du Shaojie did not personally go to the scene this time, but he also went to the central square several times.
On this day.
Luo Qin returned from Chengdu and brought the cooperation intention signed by her and the other party.
The other party is a small enterprise and has no ability to develop the national market. The cooperation between the two parties is based on this.
Du Shaojie then went to Shenzhen and discussed with Yu Jianxin and others to improve the draft agreement, and then called Chengdu.
The boss of the other party led the team to Shenzhen and signed a formal contract with [Bailian Catering Management Company]. The news of the signing was reported by many media. After all, both companies have sued [Shuxianglou], and the matter itself is very eye-catching.
After the news broke, the pressure on [Shuxianglou] doubled.
Sichuan snacks were originally one of the two pillars of Shuxianglou. Among them, Sichuan cuisine restaurants fell behind in the competition with Xichuan Restaurant. If Sichuan snacks were defeated again, the operation of the entire enterprise would be affected.
Several major shareholders of Shuxianglou could not sit still. After discussion, they decided to launch a share repurchase plan.
At the same time, Shuxianglou's snack bar began to expand first and quickly occupied the market in first- and second-tier cities.
Due to the frequent good news, the stock price of Shuxianglou quickly rose and broke through the 60 Hong Kong dollar mark in one fell swoop.
However, the joint venture project of Bailian Catering was not smooth in the process of advancement. In the early stage of cooperation, the running-in degree of both parties was not enough, so it was inevitable that some bumps would occur.
It was not until two months later that the joint venture project was on the right track.
At this time, Shuxianglou had completed the secondary layout of Sichuan snack bars, which made Yu Jianxin and others a little worried.
"It doesn't matter, the one who runs first may not be the first to reach the finish line. I think the expansion of [Shuxianglou] this time seems to be hasty, and it seems like they are forcing the issue. Don't take it too seriously."
Du Shaojie seemed calm. He suppressed the impatience of Yu Jianxin and his partners, and began to deploy in various first- and second-tier cities without panic.
He opened a Sichuan snack store in each city first to see the effect, and solved any problems in a timely manner.
When everything is mature, he will continue to expand. The pace of expansion is not only slow, but also slow.
After Yu Jianxin and others calmed down, they basically understood Du Shaojie's intention. They didn't need to argue with [Shuxianglou] about the length of a day, but to move forward step by step.
This was exactly what the major shareholders of [Shuxianglou] wanted. They began to stir up trouble in the stock market, and gradually reduced their positions in the sharp fluctuations in stock prices, taking the first step to cash out.
Du Shaojie had only completed 50% of the entire plan, but the existing Sichuan snack stores had been extremely popular since their opening.
Although it is a joint venture project, Sichuan snacks also adhere to Du Shaojie's consistent philosophy.
Select good ingredients, strictly control quality, make food that everyone likes and rest assured, and never cut corners or pass off inferior products as good ones because of cost pressure.
Customers are not so easy to fool. After comparison, people are more confident in the Sichuan snacks under [Bailian Catering].
In fact, in terms of taste, both parties have their own characteristics, but strict management and high-quality ingredients are a big plus. In this regard alone, [Shuxianglou] can't even compare.
[Shuxianglou] cares too much about costs. The company is bent by performance from top to bottom, so how can it care about the difference in ingredients. What they need is quick success and quick profit. You must know that the elimination mechanism within the company is very cruel, and survival is the first priority.
Therefore, when the layout of [Bailian Catering] is completed, the spillover effect of this round of expansion of [Shuxianglou] is rapidly declining.
Reflected in performance, [Shuxianglou]'s performance in the past month has stagnated somewhat. If there is no new support, the other party's Sichuan snacks will gradually decline.
Competition in the catering industry is particularly fierce. If you don't advance, you will retreat. A considerable number of catering companies have a lifespan of less than three years.
On this day,
the stock of [Shuxianglou] was temporarily suspended because the reduction of holdings by shareholders such as Yin Qiang and Li Kaize triggered the warning line, so a public announcement must be made.
The market's reaction to this was relatively flat. These shareholders were investment shareholders, and their departure was reasonable. Anyway, as long as the founding shareholders did not sell their shares, everything would be fine.
The next day,
[Shuxianglou] continued to suspend trading, and the company issued an announcement that it would terminate the share repurchase plan.
This matter is intriguing. After the stock resumed trading, the stock price of [Shuxianglou] plunged, falling by 12% at one point.
However, given that the company's fundamentals are still good, after the emotions were vented, the stock price slowly climbed back to its original position.
Du Shaojie has seen through the game of capital. At this juncture, [Bailian Catering Management Company] began to exert its strength, which led to the decline in the overall performance of [Shuxianglou].
"Everyone, as of today, the threat from Shuxianglou has been basically resolved. I hope everyone will continue to work hard and not give them any chance to turn the tables."
Du Shaojie brought Wang Yongli, Luo Qin and others to Shenzhen and held a mobilization meeting for the decisive battle at the headquarters building.
According to the requirements of the meeting, all stores of Xichuan Restaurant and Sichuan Snacks will hold various preferential activities, so as to completely crush Shuxianglou with the so-called "performance". (End of this chapter)
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