At this point, [Shuxianglou] has no power to fight back.
They are pursuing maximum performance, and the company's performance has been declining recently, so they dare not engage in such profit-sharing promotions.
This industry still has considerable technical barriers, and the problem of insufficient talent reserves has become increasingly prominent, further exacerbating the trend of declining performance.
In addition, the company's major shareholders are very resolute in their stance and attitude. The combination of various factors finally led to the collapse of [Shuxianglou]'s stock price. The
continuous decline has completely disappointed shareholders, and they have begun to leave the market one after another, causing its stock price to fall below the important technical barrier of 10 yuan in one breath, entering a long bear market.
This result was expected by Du Shaojie. He couldn't figure out what [Shuxianglou], as a banner in the Sichuan cuisine industry, was after all?
Was it just to defeat [Xichuan Restaurant]?
Yin Qiang and others invested in [Shuxianglou] on the one hand to make quick money, and on the other hand to make things difficult for Du Shaojie. Everything these major shareholders did was to make a profit and leave, leaving [Shuxianglou] shivering in the cold wind.
This matter itself is illogical.
Of course, this was just Du Shaojie's private thoughts, and he didn't say it out loud. Now, no matter what the other party is thinking, defeating them and seizing the market is the most important thing to do.
"Mr. Du, the [Shuxianglou] Group has not put all the restaurants into the listed company. It still has about 60 stores. These stores are their basic plate, and most of the stores of the listed company are new stores."
Luo Qin and Wang Yongli jointly conducted an investigation and found some information about [Shuxianglou].
[Shuxianglou] Group is the largest shareholder of the listed company [Shuxianglou], and the [Shuxianglou] brand belongs to the group company. The group company authorized the use of this signboard to the listed company and charged a certain authorization fee.
The group company is not an empty shell, and it also has dozens of restaurant stores.
Most of these restaurants have a long history and are deeply rooted in the local area. Strictly speaking, these restaurant stores are the real high-quality assets.
"It's hidden quite deeply!"
Du Shaojie understands that these stores are the retreat of others and are not easy to be completely defeated.
In addition, the supply of raw materials for listed companies is basically monopolized by the group company. It is hard to say whether there is a problem of interest transfer, but it has definitely brought a steady stream of profits to the group company.
No wonder it is said that the purpose of listing is to make money. The methods are different, but the essence will not change.
After discussion, Du Shaojie, Yu Jianxin and others decided to expand the Sichuan snacks step by step. They do not pursue speed, but only strive to lay a solid foundation and never do any tricky operations.
Afterwards, Du Shaojie went to Hong Kong for vacation.
After this comprehensive confrontation with [Shuxianglou], [Xichuan Restaurant] showed strong vitality, thus firmly sitting on the position of Sichuan cuisine leader, and it will be difficult to encounter decent challenges in a few years.
This is also the reason why he can rest assured to go on vacation. As long as the brand of [Xichuan Restaurant] does not fall, his catering empire will not be at risk of disintegration.
During his time in Hong Kong, he happened to catch up with the company's semi-annual report cycle.
The semi-annual report preview of [Shuxianglou] shows that the performance did not meet expectations, and the trend of performance decline is obvious. The company explained that the unstable performance was caused by the intensified competition and the incomplete industrial layout.
Anyone with a discerning eye can tell what the broken jade means.
But the next operation of [Shuxianglou] was a bit confusing. After issuing the half-year performance forecast, [Shuxianglou] decided to sell its 40 restaurant stores.
The buyer was [Shuxianglou Group]. This is definitely a related transaction, but the transaction price is fair, so it was quickly approved. The listed
company has an additional non-operating income, and the group company has added 40 restaurant stores. On the surface, there is no problem, but Du Shaojie soon discovered the mystery.
These 40 restaurant stores are almost the best stores of the listed company, both in terms of location and operating performance.
"[Shuxianglou] sold its best assets. Are they going to live like this?"
That day, Du Shaojie went to [Dingxin International] for a meeting, and talked about this with everyone after the meeting.
Winnie found it difficult to understand and couldn't figure out why the other party [Shuxianglou] did this.
"This is an alternative way for them to hollow out the listed company. The listed company took the risk for the largest shareholder, and then the largest shareholder took away the best assets. They didn't plan to continue."
Fan Shilun was familiar with this kind of covert method, and he immediately exposed the other party's true colors.
Everyone looked at each other, and then they suddenly realized that there was such an operation.
"Let them do whatever they want, anyway, we can't control it. I plan to let General Manager Yu open the activity of pre-depositing consumption money to give gifts to [Sichuan Snacks], and squeeze the other party in terms of price."
Du Shaojie nodded, and he understood the operation of [Shuxianglou].
Next, it was his turn to take action, and he must defeat [Shuxianglou]'s Sichuan snacks.
He then called Yu Jianxin and asked him to start the activity of recharging and giving gifts. This is equivalent to a disguised preferential measure, which is very attractive to customers who consume frequently.
Facts have proved that [Shuxianglou] is not an easy target to be manipulated, and they have already thought of countermeasures.
Three days later.
[Shuweixiang] announced that it would adjust its business strategy and change its Sichuan snacks to a franchise chain model.
This is equivalent to selling all the Sichuan snack stores under its umbrella and then collecting franchise fees. At the same time, the other party can also make a fortune from the supply.
Although the Sichuan snack stores are gone, no one can say anything. Can you say that they are not a catering company? They have changed their business model and are still a legitimate catering management company.
The change in business seems abrupt, but the subsequent effect is not bad.
It is not easy to start a business at any time, and there should not be too many people willing to take over Sichuan snack stores. As a result, [Shuxianglou] easily transferred this piece of non-performing assets.
Franchise chains are responsible for their own profits and losses, which has nothing to do with [Shuxianglou].
"So, if people are shameless, they are invincible. [Shuweixiang] transferred the risk to others, and they can attack or defend, and they have not failed."
Du Shaojie sighed. It's not that he doesn't understand this model, but he didn't expect the other party to dare to harm ordinary people without scruples.
However, perhaps in order to get rid of it as soon as possible, [Shuxianglou] charges a low franchise fee. As long as these small bosses operate seriously, they can still do it.
The biggest advantage of self-employed people is cost advantage. These people are both bosses and employees. They work from dawn to dusk, and they can save a lot of labor costs alone.
As long as they have a small profit, they can survive. Du Shaojie really can't do anything about these people.
Perhaps the big waves will slowly eliminate many people, but the pattern has been formed in the past few years and it is difficult to shake it.
"This [Shuxianglou] still has capable people. This move is very beautiful. It not only saves face but also saves the inside."
Du Shaojie is not a tangled person. The staged offensive and defensive battle between the two sides has come to an end for the time being, and it is unknown how many years it will take for the next round.
He put this matter aside, gave the senior executives of [Bailian Catering Management Company] and [Dingxin International] a long vacation, and went on a trip to Australia with them.
After returning, he started the next step.
[Northwest Noodle House] Co., Ltd. issued an announcement that it will fully acquire the equity of Sichuan snacks owned by [Bailian Catering Management Company].
Du Shaojie naturally has his reasons for throwing a piece to the listed company. This is the experience learned from the operation of [Shuxianglou].
For listed companies, successful acquisition cases can indeed quickly improve the company's performance, thereby bringing confidence to investors.
The Sichuan snacks project is a joint venture project. The partners agreed to the absorption and exchange plan, and the acquisition was completed smoothly.
Next, [Northwest Noodle House] released a refinancing plan.
"Mr. Du, you see, the stock market is like this. You must tell your own story well and maintain the stock price, so that you can carry out rounds of financing.
With money, you can invest in new projects, or make acquisitions, and then there will be the next story, right?"
Fan Shilun told the truth in front of Du Shaojie. The core is the comparison between the advantages and disadvantages of listing and not listing.
This question is a matter of opinion and it is difficult to say clearly.
"Don't do those empty things. You have to cooperate more with [Northwest Noodle House] and make sure that this additional issuance can proceed smoothly."
Du Shaojie smiled and handed the task of coordinating the refinancing of the listed company to Fan Shilun.
Fan Shilun is good at everything, but he is a little cynical, so he must keep him busy, so that he won't do anything when he is idle.
Today's listed company has three core businesses, including Northwest Noodle House, fast food chain and Sichuan snacks.
The company's profitability is good, so the company's stock is also popular among investors.
However, it is a traditional industry after all, and the valuation is generally low, but it does not affect the company's money-making.
Time flies.
[Northwest Noodle House] successfully completed the additional issuance and raised 2.3 billion Hong Kong dollars. Its ability to attract money ranks among the best in the market.
If calculated by valuation, the valuation of the entire [Bailian Catering] is not as high as the other party.
Du Shaojie would not put core assets into listed companies from the beginning, so what is the core asset in his mind?
The core asset in his mind is commercial real estate. The real estate is either in Du Shaojie's personal name or in the name of the catering company, and the listed company can only rent it.
The rent follows the market, which is fair.
In addition, [Bailian Catering Management Company] has also become the raw material supplier of [Northwest Noodle House]. With the help of the company's several major raw material supply bases and mature supply channels, this option is almost irreplaceable.
Du Shaojie feels that we should be good at learning from the strengths of others. Some changes are brought about by his experience in learning from [Shuxianglou]. (End of this chapter)
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